chicken treats for hens
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good684.28avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Price range
Okay£2.57–£23.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, chicken treats for hens is a £38K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
chicken treats for hens market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £38K–£47K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 66%
- Sponsored
- 63%
- Out of stock
- 0.2%
- Avg brand age
- 65 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
38
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
26%
- Chubby Pet Products27%
- Natures Grub16%
- Rosewood14%
- Extra Select7%
- Invigortex6%
- Seedzbox5%
Demand
Weekly Amazon search volume, last 22 weeks — +29.6% search growth over the last 90 days.Top chicken treats for hens search terms
- chicken treats for hens21K/yr
- chicken treats10K/yr
- treats for chickens6K/yr
- chicken pecking block3K/yr
Top chicken treats for hens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rosewood Naturals Hennys Fruit and Nut Sticks for Chickens 150 g VIT-51118
Rosewood£5.613.8★377 rev
Chubby Pet Products Feldy Hanging Chicken Pecker Block - Berry Flavour 1.25kg
Chubby Pet Products£8.334.2★91 rev
Chubby Pet Products Feldy Hanging Chicken Pecker Block - Seaweed Flavour 1.25kg
Chubby Pet Products£8.844.2★35 rev
Natures Grub Poultry Treat Kit | Premium Natural Enrichment Treats for Chickens & Poultry Boredom Busting for Hens Healthy Enrichment Treats
Natures Grub£19.924.8★10 rev
Natures Grub Fruit and Berry Treat Mix 1.2 kg
Natures Grub£10.724.6★118 rev
Newest
by launch date
1kg Mucky Beaks Poultry Feed - Premium Foraging Mix with Sunflower Hearts & Linseed
Generic£8.980 rev
Small Pet Select - Peck n Play Hanging Treat for Chickens Ducks and Poultry. Natural Foraging Treat Enrichment UK Made - 240g
SMALL PET SELECT£5.838 rev
Small Pet Select - Cluck & Crunch Fruit & Berry Blend Premium Foraging Treat Dry or Porridge Form - 600g Pouch
SMALL PET SELECT£8.310 rev
Johnston & Jeff Poultry Boost 750g High Energy Seed Mix for Chickens and Other Poultry
Johnston & Jeff£5.661 rev
Natures Grub Poultry Treat Kit | Premium Natural Enrichment Treats for Chickens & Poultry Boredom Busting for Hens Healthy Enrichment Treats
Natures Grub£19.9210 rev
Trending
90-day click momentumJohnston & Jeff Poultry Boost 750g High Energy Seed Mix for Chickens and Other Poultry
Johnston & Jeff£5.665.0★
1kg Mucky Beaks Poultry Feed - Premium Foraging Mix with Sunflower Hearts & Linseed
Generic£8.980.0★
Extra Select Mixed Corn for Chickens - Premium Chicken and Poultry Feed Ideal for Scratch or Feeders Nutritious Yolk-Boosting Recipe - Chicken Corn 2.5kg
Extra Select£2.574.7★
Premium Dried Mealworms 5L Bag UKGROW
Invigortex£9.824.4★
Small Pet Select - Cluck & Crunch Fruit & Berry Blend Premium Foraging Treat Dry or Porridge Form - 600g Pouch
SMALL PET SELECT£8.310.0★
What buyers say about chicken treats for hens
What buyers praise and complain about, mined from review topics.What buyers love
“My chickens love this”
“Good value for money”
“Lovely mix and my girls seem to enjoy it”
“Fit for purpose”
“Yummy treats”
“convenient -”
“Great for use in bedding for poultry keeps smell down”
“the addition of the moisture absorption pack is genius”
“it lasts a good few weeks too”
“Product is as advertised”
What buyers complain about
“Big bag”
“A bit pricey”
“Not a 5L bag, misleading”
“Very very poor quality”
“Very flimsy tub”
“Only thing I have noticed is that this does have a slight fishy odour to it”
“browner in colour than expected so not very satisfied”
“Personally, I couldn't tell you what they taste like,”
“making a big mess on the floor”
“longer and thinner than usual perhaps”
Top return reasons
Common questions
- Is chicken treats for hens profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 32 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the chicken treats for hens niche?
- 20 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in chicken treats for hens?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the chicken treats for hens niche?
- Listings span £2.57–£23.96; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.