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Chicken Treats for Hens

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $38K a year here, so Chicken Treats for Hens is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 49
Market size
£38K/yr41K searches / yr
90-day growth
+29.6%search demand this quarter
Competition
45%top-5 click share · 20 brands · 38 sellers

Flapen Score

Chicken Treats for Hens against its category

The dotted line is the Business, Industry & Science average. Past it, Chicken Treats for Hens is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Treats for Hens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Treats for Hens 41K times last year and spent an estimated £38K. The top 5 brands take 69% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+29.6%
Conversion, latest week
9.8%
Market size, estimated
£38Ka year
Top search term
chicken treats for hens21K searches a year

02 · Price

A sale here is worth £9.40.

Listings sell for £9.40 on average, from £2.57 to £23.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.40 that is £940 to £2K a year per listing.

Average price
£9.40under the $15 to $100 sweet spot
Price range
£2.57–£23.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£940–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #243 within Agricultural Equipment & Supplies. It carries 684 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
66%
Out of stock, average day
0.2%
Average rank
#243in Agricultural Equipment & Supplies
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
684per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Chicken Treats for Hens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

38

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

26%

  • Chubby Pet Products27%
  • Natures Grub16%
  • Rosewood14%
  • Extra Select7%
  • Invigortex6%
  • Seedzbox5%

Demand

Chicken Treats for Hens search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Chicken Treats for Hens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken treats for hens21K/yr
  • chicken treats10K/yr
  • treats for chickens6K/yr
  • chicken pecking block3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Treats for Hens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.13

Big bag

Holes far too big

very small

Value For Money20%+0.72

A bit pricey

These aren't the cheapest things

High Price

Advertised Vs Actual Product8%−0.06

Not a 5L bag, misleading

Not what I was hoping for

Not for chickens. There should be information about feeding dried mealworms (or any dried insect larvae) to chickens being illegal.

Quality-Overall6%+0.23

Very very poor quality

Awful

Please keep the quality good

Strength4%−0.02

Very flimsy tub

Tub it comes in is very flimsy

Love

Pet Friendly33%

My chickens love this

Happy Cats

Cats love it

Value For Money21%+0.72

Good value for money

Good Value

Fair price

Quality-Overall20%+0.23

Lovely mix and my girls seem to enjoy it

Excellent product

good quality,not powdery

Size-Overall4%−0.13

Fit for purpose

A nice big bag

Good sized bag

Taste-Overall4%+0.36

Yummy treats

The mix itself is great for treating

They LOVE it, and so do I because its very good for them, pure chicken, pure protein, exactly what their body needs, and it doesnt make any of them ill

Return

0.0% Return rate 75% Fixable by listing

Size-Overall50%█▁▁▁█▁

Big bag

Holes far too big

very small

Advertised Vs Actual Product25%▁▁█▁▁▁

Not a 5L bag, misleading

Not what I was hoping for

Not for chickens. There should be information about feeding dried mealworms (or any dried insect larvae) to chickens being illegal.

Defective Material/Parts25%▁█▁▁▁▁

FAQ

Common Chicken Treats for Hens questions

Answered from the same tracked data.