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Chicken Run

Maybe

The products selling today average only 4.0★. But buyers convert on only 0.4% of searches, so Chicken Run is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 740 Business, Industry & Science niches · +13 vs the category median of 49
Market size
£338K/yr720K searches / yr
90-day growth
+33.8%search demand this quarter
Competition
30%top-5 click share · 23 brands · 29 sellers

Flapen Score

Chicken Run against its category

The dotted line is the Business, Industry & Science average. Past it, Chicken Run is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Run market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Run 720K times last year and spent an estimated £338K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
720K
Growth, 90 days vs prior 90
+33.8%
Conversion, latest week
0.4%
Market size, estimated
£338Ka year
Peak month
April2.4× the quietest month
Top search term
chicken coop290K searches a year

02 · Price

A sale here is worth £126.86.

Listings sell for £126.86 on average, from £24.71 to £576.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £126.86 that is £0 to £13K a year per listing.

Average price
£126.86above the $15 to $100 sweet spot
Price range
£24.71–£576.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #671 within Agricultural Equipment & Supplies. It carries 141 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
37%
Out of stock, average day
15.1%
Average rank
#671in Agricultural Equipment & Supplies
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
141per listing
Listings tracked
67

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chicken Run products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£10K£20K£30K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

29

Est. top-5 brand share

80%

Top 20: 99%

Est. top-5 click share

30%

Top 20: 65%

Open market

17%

  • PawHut41%
  • feel good17%
  • COCOON14%
  • VOUNOT5%
  • SAILUN3%
  • The Hutch Company2%
  • Open — no brand owns it (17 brands, 17%)

Demand

Chicken Run search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Chicken Run search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chicken coop290K/yr
  • chicken run114K/yr
  • chicken coop and run44K/yr
  • duck house34K/yr
  • coop39K/yr
  • chicken house29K/yr
  • chicken runs outdoor large19K/yr
  • plastic chicken coop19K/yr
  • walk in chicken run15K/yr
  • quail coop10K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Run

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
22%of negative reviews mention “Size-Overall”
0.9%of orders come back
“It's bigger than you think”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chicken Run questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data