Chicken Grit
FailShoppers spend only $63K a year here, so Chicken Grit is a Fail.
- Flapen Score
- 48 / 100Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 4948
- Market size
- £63K/yr39K searches / yr
- 90-day growth
- +36.2%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 24 sellers
Flapen Score
Chicken Grit against its category
The dotted line is the Business, Industry & Science average. Past it, Chicken Grit is stronger. Inside it, weaker.
Market
The Chicken Grit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Grit 39K times last year and spent an estimated £63K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
20.0% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +36.2%
- Conversion, latest week
- 20.0%
- Market size, estimated
- £63Ka year
- Peak month
- May3.0× the quietest month
- Top search term
- chicken grit19K searches a year
02 · Price
A sale here is worth £8.08.
Listings sell for £8.08 on average, from £4.12 to £19.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.08 that is £4K to £6K a year per listing.
- Average price
- £8.08under the $15 to $100 sweet spot
- Price range
- £4.12–£19.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #146 within Agricultural Equipment & Supplies. It carries 438 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 69%
- Out of stock, average day
- 5.1%
- Average rank
- #146in Agricultural Equipment & Supplies
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 438per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Chicken Grit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Supa Mixed Poultry Grit 3 Litre Bucket A Mixture Of Insoluble And Soluble Grits To Assist Digestion Egg Shell Quality And General Well Being.
- Price
- £6.86
- Rating
- 4.5/5
- Reviews
- 1,058
- Age
- 12y ago

Extra Select Mixed Poultry Grit Tub 1 Litre
- Price
- £4.12
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 7y ago

Feathers & Beaky | Chicken Grit | Produces Strong Bones & Shells | Aids Digestion | Made in the UK (5kg)
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 601
- Age
- 15y ago

Supa Chick Flint Grit 4.75kg is a Fine Grade of Insoluble Flint Grit to Assist the Grinding and Digestion of Food. Suitable for Chicks and Young Birds (packaging may vary)
- Price
- £10.45
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 3y ago

JonDo Mixed Poultry Grit 25kg
- Price
- £19.53
- Rating
- 4.6/5
- Reviews
- 922
- Age
- 13y ago
Trending
90-day click momentum
Small Pet Select Flaked Oyster and Seashell Mix - Calcium Supplement for Chickens & Ducks - 2.27 kg (5lb)
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 7y ago

BusyBeaks Mixed Poultry Grit | Premium Quality Natural Feed Mix | Added Oyster Shell | Rich in Vitamins and Calcium | A Nutritious Supplement Food | Strong Beaks Tough Bones & Large Eggs (1L Tub)
- Price
- £8.94
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7y ago

Chicken Poultry Mixed Grit - 1.5 Kilos
- Price
- £7.96
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 5y ago

Extra Select Chick Flint Grit Tub 1 Litre
- Price
- £4.40
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 7y ago

Feathers & Beaky | Chicken Grit | Produces Strong Bones & Shells | Aids Digestion | Made in the UK (5kg)
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 601
- Age
- 15y ago
Newest
by launch date
Dihl 1KG Chicken Chick Flint Grit: Fine Grade Insoluble. Aids Food Grinding and Digestion. For Chicks and Young Birds. Promotes Well-Being and Digestive Health 1 KG
- Price
- £6.18
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago

Supa Chick Flint Grit 4.75kg is a Fine Grade of Insoluble Flint Grit to Assist the Grinding and Digestion of Food. Suitable for Chicks and Young Birds (packaging may vary)
- Price
- £10.45
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 3y ago

Supa Poultry Oyster Shell Grit for Chickens 3 kg an Excellent Source of Calcium Promotes Egg Shell Quality and General Well Being
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 3y ago

Chicken Poultry Mixed Grit - 1.5 Kilos
- Price
- £7.96
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 5y ago

Small Pet Select Flaked Oyster and Seashell Mix - Calcium Supplement for Chickens & Ducks - 2.27 kg (5lb)
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
24
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Supa44%
- Extra Select22%
- Feathers & Beaky13%
- BusyBeaks6%
- Jondo6%
- Roostr4%
- Open — no brand owns it (2 brands, 4%)
Demand
Chicken Grit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.0×
Search terms
Top Chicken Grit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken grit19K/yr
- chicken grit for hens9K/yr
- poultry grit6K/yr
- grit for chickens5K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Grit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I also find that they are way too big
the tub Is huge
Larger oyster shell size than I realised
the grit had all spilt out of the tub into the box resulting in some spilling when I opened the package
Quite a bit of waste of money for me, as it's more filled with stones and rocks and less oyster shells, my hens just pecks the shells and I'm just left with a whole lots of rubbish to throw away
Too big for hens to swallow
Love
Amazing amount,
Excellent value
Happily paid just over a fiver in April 2026
Excellent Product
This grit has proved very good quality
Excellent quality poultry grit
.Good size
good size more like sand
A good size bucket
Does the job
As described
easy to handle
Handy size easy to open and close
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Grit questions
Answered from the same tracked data.









