chicken grit
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great438.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.12–£19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£63K£63K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, chicken grit is a £63K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
chicken grit market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £48K–£65K
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 77%
- Out of stock
- 5.1%
- Avg brand age
- 69 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
24
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Supa44%
- Extra Select22%
- Feathers & Beaky13%
- BusyBeaks6%
- Jondo6%
- Roostr4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.0×
Top chicken grit search terms
- chicken grit19K/yr
- chicken grit for hens9K/yr
- poultry grit6K/yr
- grit for chickens5K/yr
Top chicken grit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supa Mixed Poultry Grit 3 Litre Bucket A Mixture Of Insoluble And Soluble Grits To Assist Digestion Egg Shell Quality And General Well Being.
Supa£6.864.5★1,058 rev
Extra Select Mixed Poultry Grit Tub 1 Litre
Extra Select£4.124.5★144 rev
Feathers & Beaky | Chicken Grit | Produces Strong Bones & Shells | Aids Digestion | Made in the UK (5kg)
Feathers & Beaky£7.124.6★601 rev
Supa Chick Flint Grit 4.75kg is a Fine Grade of Insoluble Flint Grit to Assist the Grinding and Digestion of Food. Suitable for Chicks and Young Birds (packaging may vary)
Supa£10.454.4★92 rev
JonDo Mixed Poultry Grit 25kg
Jondo£19.534.6★922 rev
Newest
by launch date
Dihl 1KG Chicken Chick Flint Grit: Fine Grade Insoluble. Aids Food Grinding and Digestion. For Chicks and Young Birds. Promotes Well-Being and Digestive Health 1 KG
Dihl£6.1843 rev
Supa Chick Flint Grit 4.75kg is a Fine Grade of Insoluble Flint Grit to Assist the Grinding and Digestion of Food. Suitable for Chicks and Young Birds (packaging may vary)
Supa£10.4592 rev
Supa Poultry Oyster Shell Grit for Chickens 3 kg an Excellent Source of Calcium Promotes Egg Shell Quality and General Well Being
Supa£9.62202 rev
Chicken Poultry Mixed Grit - 1.5 Kilos
Roostr£7.9620 rev
Small Pet Select Flaked Oyster and Seashell Mix - Calcium Supplement for Chickens & Ducks - 2.27 kg (5lb)
SMALL PET SELECT£8.531,380 rev
Trending
90-day click momentumSmall Pet Select Flaked Oyster and Seashell Mix - Calcium Supplement for Chickens & Ducks - 2.27 kg (5lb)
SMALL PET SELECT£8.534.4★
BusyBeaks Mixed Poultry Grit | Premium Quality Natural Feed Mix | Added Oyster Shell | Rich in Vitamins and Calcium | A Nutritious Supplement Food | Strong Beaks Tough Bones & Large Eggs (1L Tub)
BusyBeaks£8.944.0★
Chicken Poultry Mixed Grit - 1.5 Kilos
Roostr£7.964.7★
Extra Select Chick Flint Grit Tub 1 Litre
Extra Select£4.404.4★
Feathers & Beaky | Chicken Grit | Produces Strong Bones & Shells | Aids Digestion | Made in the UK (5kg)
Feathers & Beaky£7.124.6★
What buyers say about chicken grit
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing amount,”
“Excellent Product”
“.Good size”
“Does the job”
“easy to handle”
“Fab item chickens love it”
“with minimal dust”
What buyers complain about
“I also find that they are way too big”
“the grit had all spilt out of the tub into the box resulting in some spilling when I opened the package”
“Quite a bit of waste of money for me, as it's more filled with stones and rocks and less oyster shells, my hens just pecks the shells and I'm just left with a whole lots of rubbish to throw away”
“Too big for hens to swallow”
Common questions
- Is chicken grit profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 13 tracked products. 90-day search growth is +36.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the chicken grit niche?
- 8 brands and 24 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in chicken grit?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Value For Money. The return rate is 0.0%.
- When does demand for chicken grit peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.0× the quietest.
- What does it cost to enter the chicken grit niche?
- Listings span £4.12–£19.53; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.