Chicken Feed
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Chicken Feed is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 4950
- Market size
- £254K/yr156K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 18 sellers
Flapen Score
Chicken Feed against its category
The dotted line is the Business, Industry & Science average. Past it, Chicken Feed is stronger. Inside it, weaker.
Market
The Chicken Feed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Feed 156K times last year and spent an estimated £254K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
15.5% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £254Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- chicken feed97K searches a year
02 · Price
A sale here is worth £10.44.
Listings sell for £10.44 on average, from £2.18 to £20.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £10.44 that is £10K to £13K a year per listing.
- Average price
- £10.44under the $15 to $100 sweet spot
- Price range
- £2.18–£20.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Agricultural Equipment & Supplies. It carries 348 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #72in Agricultural Equipment & Supplies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 348per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Chicken Feed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Extra Select Chicken Feed Layers Pellets - Laying Poultry Feed for Hens Geese Ducks - 100% Natural Layers Pellets 2kg
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 13y ago
Copdock Mill Poultry Gold Chicken Feed 20kg - Highly Nutritious Premium Food - Contains Layers Pellets Grit & Oyster Shells for Chickens - High in Calcium
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 8y ago
Extra Select Mixed Corn Poultry Feed Tub 5 Litre (packaging may vary)
- Price
- £4.38
- Rating
- 4.4/5
- Reviews
- 2,391
- Age
- 10y ago
Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago
Extra Select Chicken Dlight Complimentary Chicken Feed Tub 5 Litre Packaging may vary
- Price
- £4.89
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 10y ago
Trending
90-day click momentum
Extra Select Mixed Corn for Chickens - Premium Chicken and Poultry Feed Ideal for Scratch or Feeders Nutritious Yolk-Boosting Recipe - Chicken Corn 2.5kg
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4y ago
Chicken Feed 1.8kg - Complete Food for Laying Hens Poultry Ducks Geese - Feed Dry or Add Water to Make A Moist Mash - Seedzbox Backyard Chickens
- Price
- £10.12
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 2y ago
Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago
5kg Corn With Extra Oyster Shell Chicken Food - Enriched Corn Mix with Wheat Split Maize Layers PelletsAnd Oyster Shell Grit.
- Price
- £8.30
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2y ago
Premium Dried Mealworms 5L Bag UKGROW
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 6y ago
Newest
by launch dateWalter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago
Walter Products Mixed Corn 20kg - Appetising Chicken Feed Mix Bird Food with Wheat & Maize Essential Carbs & Omega Oils Ideal Chicken Treats for Hens
- Price
- £14.63
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 11mo ago
Copdock Mill Range Layers pellets with Urtica Plus Dried Nettle Complete Feed for Chickens and all types of Poultry 20kg Help improve egg quality and health
- Price
- £20.40
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago
5kg Corn With Extra Oyster Shell Chicken Food - Enriched Corn Mix with Wheat Split Maize Layers PelletsAnd Oyster Shell Grit.
- Price
- £8.30
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2y ago
Chicken Feed 1.8kg - Complete Food for Laying Hens Poultry Ducks Geese - Feed Dry or Add Water to Make A Moist Mash - Seedzbox Backyard Chickens
- Price
- £10.12
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
18
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
1%
- Extra Select47%
- Copdock Mill30%
- Walter Products Wildlife and Aquatics11%
- Seedzbox5%
- SuperGift.com4%
- Invigortex2%
- Open — no brand owns it (1 brand, 1%)
Demand
Chicken Feed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Chicken Feed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken feed97K/yr
- chicken food42K/yr
- poultry feed5K/yr
- chicken feed 20kg5K/yr
- hen food4K/yr
- organic chicken feed3K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Feed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose mis fold item
The layers pellets are small
very small
total waste of money
Expensive for so little
Absolute rip off for price
Incorrectly advertised
Not for chickens. There should be information about feeding dried mealworms (or any dried insect larvae) to chickens being illegal.
Very flimsy tub
Tub it comes in is very flimsy
Perhaps it would be beneficial to the company to have such products contained within plastic or something that doesn't absorb water
Useless for feeding on the water
Love
Excellent Product
Good quality feed
Excellent quality food
Value for money
Value for money
Fair price
Suitable for peacocks
Chicken's love this
Birds love it
Chickens have really enjoyed this food
Chicken loves food
Tasty
The pellets are easily digestible
Really great for the young birds who find them easy to swallow
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Feed questions
Answered from the same tracked data.