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Chicken Feed

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Chicken Feed is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£254K/yr156K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
73%top-5 click share · 7 brands · 18 sellers

Flapen Score

Chicken Feed against its category

The dotted line is the Business, Industry & Science average. Past it, Chicken Feed is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Feed 156K times last year and spent an estimated £254K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
15.5%
Market size, estimated
£254Ka year
Peak month
October2.6× the quietest month
Top search term
chicken feed97K searches a year

02 · Price

A sale here is worth £10.44.

Listings sell for £10.44 on average, from £2.18 to £20.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £10.44 that is £10K to £13K a year per listing.

Average price
£10.44under the $15 to $100 sweet spot
Price range
£2.18–£20.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Agricultural Equipment & Supplies. It carries 348 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#72in Agricultural Equipment & Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Chicken Feed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£25K£51K£76K£102K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

18

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

1%

  • Extra Select47%
  • Copdock Mill30%
  • Walter Products Wildlife and Aquatics11%
  • Seedzbox5%
  • SuperGift.com4%
  • Invigortex2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Chicken Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Chicken Feed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chicken feed97K/yr
  • chicken food42K/yr
  • poultry feed5K/yr
  • chicken feed 20kg5K/yr
  • hen food4K/yr
  • organic chicken feed3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Feed

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not fit for purpose mis fold item”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chicken Feed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data