chicken feed
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Great348.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay£254K£254K/yr · 156K searches
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.44avg listing price — sweet spot $15–$100
Price range
Okay£2.18–£20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken feed is a £254K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
chicken feed market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £261K–£313K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
18
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
1%
- Extra Select47%
- Copdock Mill30%
- Walter Products Wildlife and Aquatics11%
- Seedzbox5%
- SuperGift.com4%
- Invigortex2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Top chicken feed search terms
- chicken feed97K/yr
- chicken food42K/yr
- poultry feed5K/yr
- chicken feed 20kg5K/yr
- hen food4K/yr
- organic chicken feed3K/yr
Top chicken feed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Extra Select Chicken Feed Layers Pellets - Laying Poultry Feed for Hens Geese Ducks - 100% Natural Layers Pellets 2kg
Extra Select£2.184.5★395 rev
Copdock Mill Poultry Gold Chicken Feed 20kg - Highly Nutritious Premium Food - Contains Layers Pellets Grit & Oyster Shells for Chickens - High in Calcium
Copdock Mill£18.214.6★721 rev
Extra Select Mixed Corn Poultry Feed Tub 5 Litre (packaging may vary)
Extra Select£4.384.4★2,391 rev
Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
Walter Products Wildlife and Aquatics£15.224.3★79 rev
Extra Select Chicken Dlight Complimentary Chicken Feed Tub 5 Litre Packaging may vary
Extra Select£4.894.4★646 rev
Newest
by launch dateWalter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
Walter Products Wildlife and Aquatics£15.2279 rev
Walter Products Mixed Corn 20kg - Appetising Chicken Feed Mix Bird Food with Wheat & Maize Essential Carbs & Omega Oils Ideal Chicken Treats for Hens
Walter Products Wildlife and Aquatics£14.6348 rev
Copdock Mill Range Layers pellets with Urtica Plus Dried Nettle Complete Feed for Chickens and all types of Poultry 20kg Help improve egg quality and health
Copdock Mill£20.4022 rev
5kg Corn With Extra Oyster Shell Chicken Food - Enriched Corn Mix with Wheat Split Maize Layers PelletsAnd Oyster Shell Grit.
SuperGift.com£8.3024 rev
Chicken Feed 1.8kg - Complete Food for Laying Hens Poultry Ducks Geese - Feed Dry or Add Water to Make A Moist Mash - Seedzbox Backyard Chickens
Seedzbox£10.1244 rev
Trending
90-day click momentum
Extra Select Mixed Corn for Chickens - Premium Chicken and Poultry Feed Ideal for Scratch or Feeders Nutritious Yolk-Boosting Recipe - Chicken Corn 2.5kg
Extra Select£2.574.7★
Chicken Feed 1.8kg - Complete Food for Laying Hens Poultry Ducks Geese - Feed Dry or Add Water to Make A Moist Mash - Seedzbox Backyard Chickens
Seedzbox£10.123.8★
Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
Walter Products Wildlife and Aquatics£15.224.3★
5kg Corn With Extra Oyster Shell Chicken Food - Enriched Corn Mix with Wheat Split Maize Layers PelletsAnd Oyster Shell Grit.
SuperGift.com£8.304.9★
Premium Dried Mealworms 5L Bag UKGROW
Invigortex£9.824.4★
What buyers say about chicken feed
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Value for money”
“Suitable for peacocks”
“Chickens have really enjoyed this food”
“The pellets are easily digestible”
“Clean”
“lasts a good while”
“It keeps the corn dry”
“Exactly what I ordered”
“great to hide around their area which encourages foraging behaviour”
What buyers complain about
“Not fit for purpose mis fold item”
“total waste of money”
“Incorrectly advertised”
“Very flimsy tub”
“Perhaps it would be beneficial to the company to have such products contained within plastic or something that doesn't absorb water”
“not like other brands I've had”
“all sorts so I couldn't even sweep it up”
“inside a waterproof dustbin which is in a dry shed”
“browner in colour than expected so not very satisfied”
“The pellets appear old”
Common questions
- Is chicken feed profitable to sell on Amazon United Kingdom?
- The niche generates £254K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the chicken feed niche?
- 7 brands and 18 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in chicken feed?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for chicken feed peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the chicken feed niche?
- Listings span £2.18–£20.40; the average listing price is £10.44 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.