Skip to content

Chainsaw Trousers

Fail

Demand is soft, at -38.4% this quarter, so Chainsaw Trousers is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£85K/yr74K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
37%top-5 click share · 22 brands · 33 sellers

Flapen Score

Chainsaw Trousers against its category

The dotted line is the Business, Industry & Science average. Past it, Chainsaw Trousers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chainsaw Trousers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chainsaw Trousers 74K times last year and spent an estimated £85K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
2.1%
Market size, estimated
£85Ka year
Peak month
February2.3× the quietest month
Top search term
chainsaw trousers45K searches a year

02 · Price

A sale here is worth £55.74.

Listings sell for £55.74 on average, from £13.04 to £190.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £55.74 that is £0 to £6K a year per listing.

Average price
£55.74inside the $15 to $100 sweet spot
Price range
£13.04–£190.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #395 within Agricultural Equipment & Supplies. It carries 1,151 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
74%
Out of stock, average day
1.3%
Average rank
#395in Agricultural Equipment & Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,151per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Chainsaw Trousers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 rising

Sellers

33

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

37%

Top 20: 78%

Open market

21%

  • Oregon32%
  • YARDMARIS31%
  • RocwooD7%
  • Uvex4%
  • Safta Safta Safety for Life4%
  • RiseNova3%

Demand

Chainsaw Trousers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Chainsaw Trousers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chainsaw trousers45K/yr
  • chainsaw trousers for men16K/yr
  • chainsaw protective gear5K/yr
  • chainsaw safety gear5K/yr
  • chainsaw ppe4K/yr

Reviews and returns

What reviews say buyers love and hate about Chainsaw Trousers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.05

Measures really small

the trousers are approximately 20cm too long

buy a size up

Durability9%−0.09

inclined to break at some point

Falling apart after two weeks

Lasted 4 weeks not good at all zip will not stop up

Ease Of Use5%−0.05

are a fuss to put on

Strap/String Quality5%−0.05

Not really sure of the fit as they have a strap right behind my knee

Thigh Fit5%−0.05

I found these tight fitting around the legs even though the waist size

Love

Value For Money22%+1.76

Value for money

Good value for money

Good Value

Quality-Overall22%+0.77

Fantastic quality safety gear for professional chainsaw use

The helmet is great quality

Excellent quality

Size-Overall10%−0.05

Excellent fit

Fits like a glove

snug fit easily

Comfort-Overall7%+0.35

Fairly comfortable too

Super comfortable walking or hiking trousers

comfortable to wear

Ease Of Use3%−0.05

Easy to use

They are easy to put on and remove

Easy to put on a take off

Return

2.5% Return rate 74% Fixable by listing

Size-Overall45%██▆▅▅▅

Measures really small

the trousers are approximately 20cm too long

buy a size up

Waist Fit9%▇▁▇█▄█
Length7%▁▁▃▃██

it would be better that leg length was stated

long for 6 foot or over

Thigh Fit6%▁▄▂█▁▂

I found these tight fitting around the legs even though the waist size

Functionality-Overall4%█▁▃▄▅▁

FAQ

Common Chainsaw Trousers questions

Answered from the same tracked data.