Skip to content

Chafing Fuel

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 93% of clicks, so Chafing Fuel is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 740 Business, Industry & Science niches · +6 vs the category median of 49
Market size
£264K/yr158K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
61%top-5 click share · 8 brands · 15 sellers

Flapen Score

Chafing Fuel against its category

The dotted line is the Business, Industry & Science average. Past it, Chafing Fuel is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chafing Fuel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chafing Fuel 158K times last year and spent an estimated £264K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £264K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
9.8%
Market size, estimated
£264Ka year
Peak month
December2.5× the quietest month
Top search term
chafing fuel89K searches a year

02 · Price

A sale here is worth £17.03.

Listings sell for £17.03 on average, from £7.88 to £35.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £17.03 that is £9K to £13K a year per listing.

Average price
£17.03inside the $15 to $100 sweet spot
Price range
£7.88–£35.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #638 within Food Service Equipment & Supplies. It carries 1,291 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
37%
Out of stock, average day
4.0%
Average rank
#638in Food Service Equipment & Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,291per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Chafing Fuel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

4%

  • Acense32%
  • Luminar18%
  • Olympia17%
  • We Can Source It Ltd15%
  • Sterling Saver12%
  • ZSP3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Chafing Fuel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Chafing Fuel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chafing fuel89K/yr
  • chafing dish fuel22K/yr
  • chafing fuel gel12K/yr
  • chafing gel7K/yr
  • gel fuel5K/yr
  • chafing dish fuel gel cans5K/yr
  • chafing gel fuel4K/yr
  • chafing fuel cans5K/yr
  • gel burner5K/yr
  • fuel gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Chafing Fuel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability38%−0.07

Didnt last long

Last a bit longer than on description

Size-Overall25%−0.04

too big

Weight Heavy25%−0.10

As the content is heavy the postage is very expenses

Love

Quality-Overall30%+1.64

No complaints

Good quality

Great product

Value For Money18%+0.74

Worth the price

Good value

Good value for money

Advertised Vs Actual Product18%+0.72

Works as intended

does the job perfectly

As described

Ease Of Use14%+1.22

Easy to use

Works well easy to light

easy light wicks

Durability5%−0.07

Excellent product, lasted as advertised

This product lasted for it durable hours

They were great lasted more than the time

Return

0.6% Return rate 54% Fixable by listing

Size-Overall44%▄▅▆█▄▇

too big

Leak-Proof17%▃▃█▃▆▃
Functionality-Overall7%▅▅▃▁█▃
Compatibility-Overall6%▆▁▁█▃▃
Advertised Vs Actual Product5%▁█▁▁▁▂

FAQ

Common Chafing Fuel questions

Answered from the same tracked data.