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Cellotape

prices mostly outside the sweet spot ($0.83–$7.66) — Cellotape doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 71Growth 27Conversion 100Competition 19Returns 99Price range 0Avg price 12Brand share 33Review moat 29Quality gap 28
This niche Category average

Is Cellotape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cellotape is a £755K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Cellotape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.8% over the last 90 days and 31.7% of searches end in a purchase.

£755K

revenue / yr

Units sold / yr200K
Search volume / yr+1.8%565K
Conversion rate31.7%
Avg price£4.21

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 53
Top-5 product click share77%
Open market15%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement92%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,629

Top Cellotape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£75K£151K£226K£302K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

53

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Sellotape36%
  • Homebay22%
  • Packatape14%
  • ANSIO8%
  • Double Dragon5%
  • GTSE5%
  • Open — no brand owns it (4 brands, 10%)

Cellotape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume565KCVR31.7%Products13Brands10Top 5 Brands85%OOS Rate0.0%Rating4.6★Reviews3,629Avg BSR#9
45K35KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Cellotape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cellotape502K/yr
  • cellotape roll24K/yr
  • celotape17K/yr
  • cello tape11K/yr
  • clear cellotape6K/yr
  • celetape3K/yr
  • celotatape845/yr
  • celetapes65/yr

What reviews say buyers love and hate about Cellotape

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Adhesion/Stickiness31%

sticks well

Value For Money24%

Good Value

Quality-Overall21%

Great product very pleased with purchase

Advertised Vs Actual Product9%

Good as advertised

Ease Of Use4%

Easy to use

What buyers complain about

87% of reviews
Adhesion/Stickiness31%

Lacks adhesive

Quality-Overall19%

POOR QUALITY

Durability8%

breaks very easily

Thickness7%

a bit thin

Strength6%

Awful, breaks constantly

Cellotape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Adhesion/Stickiness
16%
3Dispensing Mechanism
6%
4Thin
6%
5Quality-Overall
6%

Common Cellotape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cellotape 46/100 on Amazon United Kingdom — Skip it. The niche generates £755K/yr across 13 tracked products. Search demand moved +1.8% over the last 90 days.
Search demand for Cellotape on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.5× the quietest.