cellotape
Skip itPrices mostly outside the sweet spot ($0.83–$7.66) — this niche doesn't clear our bar today.
Conversion
Incredible31.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£755K£755K/yr · 565K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,628.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£7.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cellotape is a £755K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cellotape market data
- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- £632K–£842K
- units × avg price
- Conversion rate
- 31.7%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
53
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
10%
- Sellotape36%
- Homebay22%
- Packatape14%
- ANSIO8%
- Double Dragon5%
- GTSE5%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top cellotape search terms
- cellotape502K/yr
- cellotape roll24K/yr
- celotape17K/yr
- cello tape11K/yr
- clear cellotape6K/yr
- celetape3K/yr
- celotatape845/yr
- celetapes65/yr
Top cellotape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m
Sellotape£1.154.8★2,915 rev
6 Pack - Cellotape Rolls Strong Clear Packing Tape Extra Long | Packaging Sellotape Transparent Stationary Gift Wrap Tape Refill 24mm x 40m
Homebay£4.154.6★5,403 rev
ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging
ANSIO£3.644.6★178 rev
Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape
Packatape£0.834.6★620 rev
Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc
Double Dragon£3.624.4★251 rev
Newest
by launch dateDouble Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc
Double Dragon£3.62251 rev
ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging
ANSIO£3.64178 rev
Original Golden Cellotape | Multi-Purpose Clear Tape for Household Objects - Extra Sticky Clear Packing Tape for Sticking Envelopes Cards & Gifts | Easy to Use - Sellotape 24mm x 50m
FERRIS£7.66237 rev
Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging
Stick Well£2.88674 rev
Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m
Sellotape£1.152,915 rev
Trending
90-day click momentumPackatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape
Packatape£0.834.6★
Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging
Stick Well£2.884.4★
GTSE 6 Pack of Cellotape 24mm x 66m per roll Gift Wrap Clear Tape for Christmas and Birthdays Crafts Packaging Sellotape Parcel Tape Compatible with Dispensers - 6 Rolls
GTSE£6.464.6★
ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging
ANSIO£3.644.6★
Packatape Cellotape 10 Clear Transparent Tape Rolls | 15mm x 33m | Sticky Tape | Ideal for Gift Wrap Christmas Birthday Home Office School
Packatape£4.584.5★
What buyers say about cellotape
What buyers praise and complain about, mined from review topics.What buyers love
“sticks well”
“Good Value”
“Great product very pleased with purchase”
“Good as advertised”
“Easy to use”
“Not flimsy”
“Very durable”
“Nice thickness”
“Strong and good grip”
“fits my dispenser”
What buyers complain about
“Lacks adhesive”
“POOR QUALITY”
“breaks very easily”
“a bit thin”
“Awful, breaks constantly”
“Impossible to use”
“I'ts great for the price”
“Wrong dimensions”
“Doesn't fit my dispenser”
“It tears across all the time”
Top return reasons
Common questions
- Is cellotape profitable to sell on Amazon United Kingdom?
- The niche generates £755K/yr across 13 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the cellotape niche?
- 10 brands and 53 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in cellotape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.1%.
- When does demand for cellotape peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the cellotape niche?
- Listings span £0.83–£7.66; the average listing price is £4.21 (sweet spot $15–$100). The average incumbent carries 3,629 reviews — the moat a new listing must climb.