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Cellotape

Fail

Prices span $0.83–$7.66, mostly outside the sweet spot, so Cellotape is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£755K/yr565K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
77%top-5 click share · 10 brands · 53 sellers

Flapen Score

Cellotape against its category

The dotted line is the Business, Industry & Science average. Past it, Cellotape is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cellotape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cellotape 565K times last year and spent an estimated £755K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

31.7% of searches ended in a purchase last week.

Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £755K a year.

Searches, last 12 months
565K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
31.7%
Market size, estimated
£755Ka year
Peak month
December5.5× the quietest month
Top search term
cellotape502K searches a year

02 · Price

A sale here is worth £4.21.

Listings sell for £4.21 on average, from £0.83 to £7.66. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £4.21 that is £53K to £63K a year per listing.

Average price
£4.21under the $15 to $100 sweet spot
Price range
£0.83–£7.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
£53K–£63K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Packaging & Shipping Supplies. It carries 3,629 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Packaging & Shipping Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,629per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cellotape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£75K£151K£226K£302K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

53

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Sellotape36%
  • Homebay22%
  • Packatape14%
  • ANSIO8%
  • Double Dragon5%
  • GTSE5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Cellotape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Cellotape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cellotape502K/yr
  • cellotape roll24K/yr
  • celotape17K/yr
  • cello tape11K/yr
  • clear cellotape6K/yr
  • celetape3K/yr
  • celotatape845/yr
  • celetapes65/yr

Reviews and returns

What reviews say buyers love and hate about Cellotape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness31%+0.70

Lacks adhesive

Not very sticky

The adhesive isnt particularly strong

Quality-Overall19%−0.06

POOR QUALITY

Not great quality, very thin

Split in the middle bad quality

Durability8%−0.07

breaks very easily

a few of our boxes fell apart during the move

Cracked & quickly broke

Thickness7%−0.04

a bit thin

Same thickness and stickiness as others

very thin

Strength6%−0.04

Awful, breaks constantly

Made of brittle plastic

Ok not the strongest

Love

Adhesion/Stickiness31%+0.70

sticks well

sticks very well

excellent adhesive qualities

Value For Money24%+2.61

Good Value

Excellent Value

Great value

Quality-Overall21%−0.06

Great product very pleased with purchase

Best quality

Good quality sellotape

Advertised Vs Actual Product9%+1.23

Good as advertised

Just as described

Does exactly what it supposed to do

Ease Of Use4%−0.06

Easy to use

Ideal always handy at the price

its easy enough to tear by hand

Return

0.1% Return rate 51% Fixable by listing

Size-Overall49%▄▅▅█▅▆

Wrong dimensions

Too small for standard tape distributor wheels

Adhesion/Stickiness16%▂▂▇▆█▂

Lacks adhesive

Not very sticky

The adhesive isnt particularly strong

Dispensing Mechanism6%█▁▁█▁▅

Doesn't fit my dispenser

Thin6%▄█▅▁▅▅
Quality-Overall6%█▃▁▁▄▂

POOR QUALITY

Not great quality, very thin

Split in the middle bad quality

FAQ

Common Cellotape questions

Answered from the same tracked data.