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Cavilon Barrier Cream

Fail

The top 5 brands take 100% of clicks, so Cavilon Barrier Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 520 of 740 Business, Industry & Science niches · −5 vs the category median of 49
Market size
£254K/yr103K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
87%top-5 click share · 5 brands · 52 sellers

Flapen Score

Cavilon Barrier Cream against its category

The dotted line is the Business, Industry & Science average. Past it, Cavilon Barrier Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cavilon Barrier Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cavilon Barrier Cream 103K times last year and spent an estimated £254K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
21.1%
Market size, estimated
£254Ka year
Peak month
April1.3× the quietest month
Top search term
cavilon barrier cream55K searches a year

02 · Price

A sale here is worth £11.74.

Listings sell for £11.74 on average, from £7.50 to £31.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £11.74 that is £23K to £29K a year per listing.

Average price
£11.74under the $15 to $100 sweet spot
Price range
£7.50–£31.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£23K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #263 within Janitorial & Sanitation Supplies. It carries 1,506 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#263in Janitorial & Sanitation Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,506per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Cavilon Barrier Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£25K£51K£76K£101K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • 3M58%
  • Inscape Data22%
  • Cavilon17%
  • FOXCUP3%
  • Complete Care Shop1%

Demand

Cavilon Barrier Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cavilon Barrier Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cavilon barrier cream55K/yr
  • cavilon17K/yr
  • cavilon barrier spray13K/yr
  • cavilon cream7K/yr
  • cavilon barrier cream 500g5K/yr
  • cavilon spray6K/yr

Reviews and returns

What reviews say buyers love and hate about Cavilon Barrier Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.08

dont work as well

didnt find that it works as well as the tube gel

Quality-Overall10%−0.05

Bad quality

Contamination10%−0.08

bacterial contamination or chemical degradation

Allergies10%+0.66

itch they cause

his skin was very irritated

Value For Money10%+1.48

price to high

Love

Value For Money30%+1.48

Fair Price

well worth the money

Good value

Ease Of Use10%+0.65

Easy to use

Good product easy to use

Its easy to use

Moist/Dry8%+0.56

The cream forms a protective barrier that locks in moisture

Its a wonderful moisturising cream

Stops me getting dry skin

Quality-Overall8%−0.05

Excellent quality

Fantastic product

High quality

Water Resistance8%−0.01

Used after an operation on a wound to stop water penetration did a great job

waterproof when applied

FAQ

Common Cavilon Barrier Cream questions

Answered from the same tracked data.