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Cake Pop Sticks

Fail

Prices span $2.54–$9.39, mostly outside the sweet spot, so Cake Pop Sticks is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£48K/yr85K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
63%top-5 click share · 19 brands · 26 sellers

Flapen Score

Cake Pop Sticks against its category

The dotted line is the Business, Industry & Science average. Past it, Cake Pop Sticks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Pop Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Pop Sticks 85K times last year and spent an estimated £48K. The top 5 brands take 75% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
12.4%
Market size, estimated
£48Ka year
Peak month
October1.9× the quietest month
Top search term
cake pop sticks78K searches a year

02 · Price

A sale here is worth £4.58.

Listings sell for £4.58 on average, from £2.54 to £9.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.58 that is £2K to £3K a year per listing.

Average price
£4.58under the $15 to $100 sweet spot
Price range
£2.54–£9.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #222 within Food Service Equipment & Supplies. It carries 310 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#222in Food Service Equipment & Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cake Pop Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

26

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

21%

  • TAIHUIMY28%
  • LABUYI18%
  • Culpitt17%
  • NEKAPLO8%
  • fKiZanthene4%
  • SOTMALTK4%

Demand

Cake Pop Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Cake Pop Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake pop sticks78K/yr
  • cake pops sticks3K/yr
  • cakepops stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Pop Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.14

soo small

Bags are too small for cake pops

Not big enough for cake pops

Adhesion/Stickiness25%−0.12

Sticks too short for cake pops

The sticks pulled out of the cake pop when i dipped in chocolate

Quality-Overall25%+1.39

Poor quality

Value For Money6%+0.41

over priced for what it is

Love

Quality-Overall26%+1.39

Good product

Good quality, strong, fit for purpose lolly sticks

Really good, no complaints

Value For Money21%+0.41

Very good worth buying

Value for money

GOOD VALUE

Strength16%+1.92

Its not flimsy so the sticks actually stand well in it

Does the job, sturdy

Super sturdy lolly sticks

Advertised Vs Actual Product13%−0.03

Does the job

Exactly what I expected

Did what it essential supposed to

Size-Overall8%−0.14

decent size

These are a good size and strength

Return

0.5% Return rate 64% Fixable by listing

Size-Overall66%█▆▆▃▆▅

soo small

Bags are too small for cake pops

Not big enough for cake pops

Quality-Overall11%▁▁▄▁▇█

Poor quality

Strength7%▁▃▁█▁▁
Material Quality5%▁█▁▁▁▁
Functionality-Overall2%▁▁█▁▁▁

FAQ

Common Cake Pop Sticks questions

Answered from the same tracked data.