Is cake box 12 inch profitable to sell on Amazon United Kingdom?

The niche generates £110K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (43/100).

How competitive is the cake box 12 inch niche?

7 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in cake box 12 inch?

Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 0.5%.

When does demand for cake box 12 inch peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cake box 12 inch niche?

Listings span £4.67–£18.57; the average listing price is £8.09 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.

cake box 12 inch

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Good746.74

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Market size

Okay£110K

£110K/yr · 91K searches

Price range

Okay£4.67–£18.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.09

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cake box 12 inch is a £110K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cake box 12 inch market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £101K–£121K; units × avg price
Conversion rate: 15.0%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.0%
Avg brand age: 36 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Culpitt37%
FALGUN35%
PACK N TRADE Specialists in Bakery & Food Packaging12%
ZFQSONGZE9%
LARRYROO2%
Cake N Bake2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +2.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cake box 12 inch search terms

12 inch cake box34K/yr +5.2%17.0% conv.
cake box 12 inch29K/yr -4.2%9.8% conv.
cake boxes 12 inch12K/yr -0.3%11.0% conv.
12 cake box9K/yr +8.9%22.5% conv.
12inch cake box6K/yr +15.5%18.1% conv.

All search terms

Top cake box 12 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FALGUN White Cake Boxes - 12 Inch square with lid (Pack of 10)

FALGUN£8.234.6★404 rev

Culpitt 12 Square Cake Boxes With Lid | 5 Pack | 30cm | Rigid Transport And Protection For Birthday Wedding And Celebration Bakes Recyclable Cardboard Bakery Boxes - Pack Of 5

Culpitt£5.764.7★212 rev

FALGUN Premium TALL 12 White Tall Cake Box Pack of 5 304 x 304 x 304mm (12 x 12 x 12 inch) Ideal for Transporting Celebration and Wedding Cakes Tall Cake Boxes Pack of 5 - (12 Inch)

FALGUN£9.294.8★77 rev

ZFQSONGZE Pack of 2 Tall 12-Inch Cake Box with Clear Display Window - Sturdy Food-Grade Cardboard for Wedding Birthday & Celebration Cakes (Easy Assembly) (2)

ZFQSONGZE£5.874.3★27 rev

PACK N TRADE White Cake Box 12 inch Pack of 10 Square Cardboard Cake Boxes with lids (12 x 12 x 6 Inches) Ideal for Safely Carrying and Transporting Cakes

PACK N TRADE Specialists in Bakery & Food Packaging£8.234.6★153 rev

Newest

by launch date

Culpitt Marble Print Cake Board & Tall Cake Box Set | 12 | 12 x 12 x 12 Inch Square Box and Matching Premium Masonite Cake Board Extra Tall Box For Tiered or Decorated Cake Transport

Culpitt£4.999 rev

5mo ago

BOPLYBAY Extra Deep White Cake Boxes with Window and Cake Boards Premium Sturdy Bakery Boxes for Tall Cakes Tiered Cakes and Desserts (3 10 * 10 * 8 inch)

BOPLYBAY£6.55145 rev

11mo ago

FALGUN Premium TALL 12 White Tall Cake Box Pack of 5 304 x 304 x 304mm (12 x 12 x 12 inch) Ideal for Transporting Celebration and Wedding Cakes Tall Cake Boxes Pack of 5 - (12 Inch)

FALGUN£9.2977 rev

12mo ago

FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall

FALGUN£6.7499 rev

12mo ago

ZFQSONGZE Pack of 2 Tall 12-Inch Cake Box with Clear Display Window - Sturdy Food-Grade Cardboard for Wedding Birthday & Celebration Cakes (Easy Assembly) (2)

ZFQSONGZE£5.8727 rev

1y ago

What buyers say about cake box 12 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good quality, Arrived on time, highly recommended”

Value For Money16%

“Well worth the money”

Strength11%

“These cake boxes are quite sturdy”

Size-Overall8%

“The cake fitted into the box perfectly and with ease”

Assembly/Installation8%

“Easy to assemble”

Advertised Vs Actual Product8%

“Does the job”

Thickness3%

“Fairly thick”

Ease Of Use3%

“Good to use”

Durability2%

“They seem sturdy and durable”

Gifting Purpose2%

“Great for birthday cakes”

What buyers complain about

Strength15%

“Not the strongest box”

Quality-Overall13%

“Bad quality”

Thickness12%

“It is thick”

Value For Money7%

“My only complaint is the price”

Size-Overall7%

“Cake board too big for box”

Ease Of Cleaning4%

“Had a dirty mark on the lid”

Advertised Vs Actual Product4%

“Not tall as described”

Paint Quality4%

“Thin piece of cardboard painted white”

Assembly/Installation3%

“Difficult to assemble”

Smell1%

“The strange liquid and smell”

Top return reasons

Size-Overall71%

Strength6%

Quality-Overall6%

Thin5%

Value For Money3%

Compatibility-Overall2%

Thickness2%

Advertised Vs Actual Product2%

Product Condition1%

Defective Material/Parts1%

Common questions

Is cake box 12 inch profitable to sell on Amazon United Kingdom?: The niche generates £110K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (43/100).
How competitive is the cake box 12 inch niche?: 7 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in cake box 12 inch?: Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 0.5%.
When does demand for cake box 12 inch peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cake box 12 inch niche?: Listings span £4.67–£18.57; the average listing price is £8.09 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.