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Cake Box 12 Inch

Fail

The top 5 brands take 96% of clicks, so Cake Box 12 Inch is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£110K/yr91K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
61%top-5 click share · 7 brands · 14 sellers

Flapen Score

Cake Box 12 Inch against its category

The dotted line is the Business, Industry & Science average. Past it, Cake Box 12 Inch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Box 12 Inch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Box 12 Inch 91K times last year and spent an estimated £110K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
15.0%
Market size, estimated
£110Ka year
Peak month
December1.3× the quietest month
Top search term
12 inch cake box34K searches a year

02 · Price

A sale here is worth £8.09.

Listings sell for £8.09 on average, from £4.67 to £18.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.09 that is £4K to £6K a year per listing.

Average price
£8.09under the $15 to $100 sweet spot
Price range
£4.67–£18.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #50 within Food Service Equipment & Supplies. It carries 747 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#50in Food Service Equipment & Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
747per listing
Listings tracked
19

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cake Box 12 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Culpitt37%
  • FALGUN35%
  • PACK N TRADE Specialists in Bakery & Food Packaging12%
  • ZFQSONGZE9%
  • LARRYROO2%
  • Cake N Bake2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cake Box 12 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cake Box 12 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 inch cake box34K/yr
  • cake box 12 inch29K/yr
  • cake boxes 12 inch12K/yr
  • 12 cake box9K/yr
  • 12inch cake box6K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Box 12 Inch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.06

Not the strongest box

The board was literally so flimsy

flimsy and not fit for purpose will not buy again

Quality-Overall13%+2.06

Bad quality

Unfortunately not a great quality stand

Cheap rubbish

Thickness12%−0.06

It is thick

Cake board is not the thickest

but the boxes are very thin

Value For Money7%+0.74

My only complaint is the price

I will say a little overpriced for what it is

Not worth £8.00+ they can be bought cheaper elsewhere

Size-Overall7%+0.16

Cake board too big for box

Very big

big the box is

Love

Quality-Overall26%+2.06

Good quality, Arrived on time, highly recommended

Good Quality cake boxes

Good quality

Value For Money16%+0.74

Well worth the money

Excellent value

Good value

Strength11%−0.06

These cake boxes are quite sturdy

the box is sturdy

Strong and sturdy

Size-Overall8%+0.16

The cake fitted into the box perfectly and with ease

Fitted cake

the lid fits well

Assembly/Installation8%

Easy to assemble

Easy to put together

Very easy to set up

Return

0.5% Return rate 74% Fixable by listing

Size-Overall71%█▆█▆▆█

Cake board too big for box

Very big

big the box is

Strength6%▃▄▁█▄▇

Not the strongest box

The board was literally so flimsy

flimsy and not fit for purpose will not buy again

Quality-Overall6%▄█▂▁▅▁

Bad quality

Unfortunately not a great quality stand

Cheap rubbish

Thin5%▄▃▁█▆▆
Value For Money3%▁▆█▅▄▁

My only complaint is the price

I will say a little overpriced for what it is

Not worth £8.00+ they can be bought cheaper elsewhere

FAQ

Common Cake Box 12 Inch questions

Answered from the same tracked data.