Cake Board
brand-locked demand (top 5 brands take 100% of clicks) — Cake Board doesn't clear our bar today.
Flapen Score
Is Cake Board profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cake Board is a £271K/yr Amazon United Kingdom market (558K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Cake Board: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.1% over the last 90 days and 10.6% of searches end in a purchase.
£271K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Cake Board products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
Culpitt Select 10 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago
Culpitt 10 Round Silver Cake-Board & Tall White Cake-Box Combo 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Decorated Transport
- Price
- £4.67
- Rating
- 4.7/5
- Reviews
- 3,033
- Age
- 3y ago
Culpitt 10 Cake Board | 5 Pack | Cake Drum Silver Fern 10 Inch (254mm) Round 12mm Thick (Pack of 5 Boards)
- Price
- £6.57
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 15y ago
Culpitt 10 White Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick 254mm 10 Inch - Pack of 5
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 8y ago
Trending
90-day click momentum
Culpitt Select 8 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
Culpitt Cut Edge Round Cards 4 Board Multipack 6 8 10 12 Round Cake Cards Silver Cake Boards 1.8mm Thick 4 Pack For Tiered Treats
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 465
- Age
- 3y ago
Tala Cake Board 10 Inch / 25cm Round Silver Foil Cake Base Ideal for Victoria Sponges Small Cakes and Display Sturdy Cake Drum for Baking and Decorating
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 2,164
- Age
- 12y ago
Satinara 10 Pale Gold Board & Tall Box Set | Premium Cake Box & Gold Drum Transport Gift & Store In Style | Decorated & Tiered Cakes
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
Newest
by launch dateCulpitt Select 8 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Satinara 10 Pale Gold Board & Tall Box Set | Premium Cake Box & Gold Drum Transport Gift & Store In Style | Decorated & Tiered Cakes
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
Culpitt Select 10 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago
Culpitt Double Thickness Round Cake Cards 4 Board Multipack 6 8 10 12 Cut Edge Cards Gold Cake Boards 3mm Thick 4 Pack For Tiered Treats
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 465
- Age
- 1y ago
Culpitt 10 White Cake Cards | PE Coated Cake Board Lightweight For Sponge Cakes Desserts Patisserie 1.5mm Thick Greaseproof Cards | 10 Pack
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Culpitt92%
- Satinara4%
- Tala4%
Cake Board demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top Cake Board search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cake board283K/yr
- 10 inch cake board53K/yr
- cake boards48K/yr
- gold cake board27K/yr
- cake board 10 inch round27K/yr
- cake base16K/yr
- 10 cake board13K/yr
- 10inch cake board13K/yr
- cake base board11K/yr
- round cake board11K/yr
What reviews say buyers love and hate about Cake Board
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great quality board + box easy to fix together speedy delivery”
“Great value”
“stays together well”
“Just what i needed”
“of the right thickness”
What buyers complain about
81% of reviews“The cake board is awful quality”
“the double thickness is a bit misleading”
“It became quite flimsy”
“Wouldnt recommend as I had to change cake board once finished first layer so didnt last long”
“Cake board too big for box”
Cake Board return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cake Board questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
