Cake Board
FailThe top 5 brands take 100% of clicks, so Cake Board is a Fail.
- Flapen Score
- 41 / 100Ranks 607 of 740 Business, Industry & Science niches · −8 vs the category median of 4941
- Market size
- £271K/yr558K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 24 sellers
Flapen Score
Cake Board against its category
The dotted line is the Business, Industry & Science average. Past it, Cake Board is stronger. Inside it, weaker.
Market
The Cake Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cake Board 558K times last year and spent an estimated £271K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.
- Searches, last 12 months
- 558K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £271Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- cake board283K searches a year
02 · Price
A sale here is worth £4.57.
Listings sell for £4.57 on average, from £1.69 to £8.40. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £4.57 that is £6K to £7K a year per listing.
- Average price
- £4.57under the $15 to $100 sweet spot
- Price range
- £1.69–£8.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #14 within Food Service Equipment & Supplies. It carries 1,109 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #14in Food Service Equipment & Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,109per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Cake Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
Culpitt Select 10 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago
Culpitt 10 Round Silver Cake-Board & Tall White Cake-Box Combo 10 x 10 x 10 Inch Square Box and Matching Circle Set For Tiered or Decorated Transport
- Price
- £4.67
- Rating
- 4.7/5
- Reviews
- 3,033
- Age
- 3y ago
Culpitt 10 Cake Board | 5 Pack | Cake Drum Silver Fern 10 Inch (254mm) Round 12mm Thick (Pack of 5 Boards)
- Price
- £6.57
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 15y ago
Culpitt 10 White Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick 254mm 10 Inch - Pack of 5
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 8y ago
Trending
90-day click momentum
Culpitt Select 8 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
Culpitt Cut Edge Round Cards 4 Board Multipack 6 8 10 12 Round Cake Cards Silver Cake Boards 1.8mm Thick 4 Pack For Tiered Treats
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 465
- Age
- 3y ago
Tala Cake Board 10 Inch / 25cm Round Silver Foil Cake Base Ideal for Victoria Sponges Small Cakes and Display Sturdy Cake Drum for Baking and Decorating
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 2,164
- Age
- 12y ago
Satinara 10 Pale Gold Board & Tall Box Set | Premium Cake Box & Gold Drum Transport Gift & Store In Style | Decorated & Tiered Cakes
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
Newest
by launch dateCulpitt Select 8 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Satinara 10 Pale Gold Board & Tall Box Set | Premium Cake Box & Gold Drum Transport Gift & Store In Style | Decorated & Tiered Cakes
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
Culpitt Select 10 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago
Culpitt Double Thickness Round Cake Cards 4 Board Multipack 6 8 10 12 Cut Edge Cards Gold Cake Boards 3mm Thick 4 Pack For Tiered Treats
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 465
- Age
- 1y ago
Culpitt 10 White Cake Cards | PE Coated Cake Board Lightweight For Sponge Cakes Desserts Patisserie 1.5mm Thick Greaseproof Cards | 10 Pack
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Culpitt92%
- Satinara4%
- Tala4%
Demand
Cake Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Cake Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake board283K/yr
- 10 inch cake board53K/yr
- cake boards48K/yr
- gold cake board27K/yr
- cake board 10 inch round27K/yr
- cake base16K/yr
- 10 cake board13K/yr
- 10inch cake board13K/yr
- cake base board11K/yr
- round cake board11K/yr
Reviews and returns
What reviews say buyers love and hate about Cake Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The cake board is awful quality
Bad Quality
Cheap rubbish
the double thickness is a bit misleading
not the thickness I was expecting
Cake board is not the thickest
It became quite flimsy
The board is so flimsy
Not sturdy
Wouldnt recommend as I had to change cake board once finished first layer so didnt last long
Cake board too big for box
Love
Great quality board + box easy to fix together speedy delivery
Well made cake box and board
Excellent quality
Great value
Good value for money
Good price
stays together well
These are sturdy
The boards are sturdy enough
Just what i needed
Does the job
As described
of the right thickness
Good thickness boards
Good thick board
Return
0.5% Return rate 64% Fixable by listing
Cake board too big for box
The cake board is awful quality
Bad Quality
Cheap rubbish
the double thickness is a bit misleading
not the thickness I was expecting
Cake board is not the thickest
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake Board questions
Answered from the same tracked data.