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Bv Test Kit Women

Fail

Prices span $4.24–$10.29, mostly outside the sweet spot, so Bv Test Kit Women is a Fail.

Flapen Score
39
39 / 100
Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 49
Market size
£90K/yr166K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
76%top-5 click share · 7 brands · 27 sellers

Flapen Score

Bv Test Kit Women against its category

The dotted line is the Business, Industry & Science average. Past it, Bv Test Kit Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bv Test Kit Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bv Test Kit Women 166K times last year and spent an estimated £90K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
6.9%
Market size, estimated
£90Ka year
Peak month
January1.6× the quietest month
Top search term
bv test kit women53K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £4.24 to £10.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.81 that is £4K to £6K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£4.24–£10.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #23 within Lab & Scientific Products. It carries 1,901 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#23in Lab & Scientific Products
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,901per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Bv Test Kit Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

27

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

4%

  • DIAGNOX HEALTH43%
  • One Step23%
  • CanesBalance10%
  • HOVIRAN10%
  • Balance Activ5%
  • Just Fitter4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Bv Test Kit Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Bv Test Kit Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bv test kit women53K/yr
  • bv test22K/yr
  • thrush test14K/yr
  • thrush tester kit for women14K/yr
  • bacterial vaginosis test for women6K/yr
  • bacterial vaginosis test11K/yr
  • vaginal test7K/yr
  • canesten bv and thrush test4K/yr
  • canesten test5K/yr
  • thrush tester kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Bv Test Kit Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Side Effects”
0.1%of orders come back
“This product should be avoided burning sensation on use & then cystitis”
A buyer, on “Side Effects”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bv Test Kit Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data