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Bv Test Kit Women

Fail

Prices span $4.24–$10.29, mostly outside the sweet spot, so Bv Test Kit Women is a Fail.

Flapen Score
39
39 / 100
Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 49
Market size
£90K/yr166K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
76%top-5 click share · 7 brands · 27 sellers

Flapen Score

Bv Test Kit Women against its category

The dotted line is the Business, Industry & Science average. Past it, Bv Test Kit Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bv Test Kit Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bv Test Kit Women 166K times last year and spent an estimated £90K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
6.9%
Market size, estimated
£90Ka year
Peak month
January1.6× the quietest month
Top search term
bv test kit women53K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £4.24 to £10.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.81 that is £4K to £6K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£4.24–£10.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #23 within Lab & Scientific Products. It carries 1,901 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#23in Lab & Scientific Products
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,901per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Bv Test Kit Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

27

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • DIAGNOX HEALTH43%
  • One Step23%
  • CanesBalance10%
  • HOVIRAN10%
  • Balance Activ5%
  • Just Fitter4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Bv Test Kit Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Bv Test Kit Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bv test kit women53K/yr
  • bv test22K/yr
  • thrush test14K/yr
  • thrush tester kit for women14K/yr
  • bacterial vaginosis test for women6K/yr
  • bacterial vaginosis test11K/yr
  • vaginal test7K/yr
  • canesten bv and thrush test4K/yr
  • canesten test5K/yr
  • thrush tester kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Bv Test Kit Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects12%−0.09

This product should be avoided burning sensation on use & then cystitis

Bad side effects

Made symptoms much worse after two doses

Functionality-Overall7%−0.07

Unfortunately suffered with the same issue reported by other users - it cleared up the BV fast but was replaced by thrush instead

Dont work

Not effective for me

Measurement/Reading Accuracy5%−0.04

which then makes them inaccurate for testing

I'm disappointed as I don't feel confident in the readings

All the tests came blue so wouldnt show any accurate results

Value For Money4%

Back to square one and £8.50 down

Waste of money

a waste of money in the end

Color4%−0.03

The colour accuracy isn't great

didn't relate to any colour in the test strip score

All the tests were already dark blue straight out of packet

Love

Ease Of Use18%+0.83

easy to read

Easy to Use

easy to store

Value For Money12%

not too expensive

Good price

Value for money

Efficiency11%+0.67

Effective

Works straight away

Works well

Quality-Overall10%+0.65

Great product for home monitoring

Excellent product

Very good product works instantly

Instructions/User Manual/Troubleshooting8%+0.25

Easy to follow instructions

The instructions were clear

Detailed instructions

Return

0.1% Return rate 39% Fixable by listing

Functionality-Overall28%▁█▄▁██

Unfortunately suffered with the same issue reported by other users - it cleared up the BV fast but was replaced by thrush instead

Dont work

Not effective for me

Color19%▁█▃▄▁▄

The colour accuracy isn't great

didn't relate to any colour in the test strip score

All the tests were already dark blue straight out of packet

Advertised Vs Actual Product14%█▁▂▂▃▁
Certifications6%▁▁█▁▁▁
Compatibility-Overall6%▁▁▁▁█▁

FAQ

Common Bv Test Kit Women questions

Answered from the same tracked data.