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Builders Wipes

Fail

The top 5 brands take 100% of clicks, so Builders Wipes is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£142K/yr52K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
86%top-5 click share · 4 brands · 85 sellers

Flapen Score

Builders Wipes against its category

The dotted line is the Business, Industry & Science average. Past it, Builders Wipes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Builders Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Builders Wipes 52K times last year and spent an estimated £142K. All 4 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
15.3%
Market size, estimated
£142Ka year
Peak month
May2.8× the quietest month
Top search term
big wipes35K searches a year

02 · Price

A sale here is worth £17.92.

Listings sell for £17.92 on average, from £4.67 to £77.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £17.92 that is £18K to £22K a year per listing.

Average price
£17.92inside the $15 to $100 sweet spot
Price range
£4.67–£77.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£18K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Janitorial & Sanitation Supplies. It carries 3,540 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Janitorial & Sanitation Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,540per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Builders Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Big Wipes62%
  • UltraGrime22%
  • Sika12%
  • OB13%

Demand

Builders Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.8×

Search terms

Top Builders Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big wipes35K/yr
  • big wipes heavy duty14K/yr
  • big wipes scrub and clean3K/yr

Reviews and returns

What reviews say buyers love and hate about Builders Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning24%−0.05

the wipes are starting to dry out because the lid does not close properly

Not worth the money it of other cleaning cheaper products on the market

wipes small and thin did not clean very well

Size-Overall14%−0.05

Very small squares

Each one is large

Small

Value For Money11%+0.51

A little expensive

Even though these are on the expensive side

Yes these wipes appear to be expensive on the face of it

Quality-Overall9%+1.05

Lower quality

Not as good as made out on advert

Poor quality

Thickness4%−0.04

And they are not that thick

are thinner than a wet wipe

Love

Ease Of Cleaning42%−0.05

good on cleaning

Good for cleaning

Helps keep clean

Quality-Overall18%+1.05

Good quality wipes

Brilliant quality

Overall, they are reliable, practical, and offer good performance for both home and work use

Value For Money8%+0.51

Good price

good value

Good value for money

Smell5%−0.04

Lovely fresh scent

The lemon scent is also lovely

smell nice too

Size-Overall3%−0.05

Great size

Love the size

I love these extra big

Return

0.1% Return rate 17% Fixable by listing

Wet Cleaning21%▇▁▆▃█▆
Quality-Overall10%█▁▃▆▂▄

Lower quality

Not as good as made out on advert

Poor quality

Leak-Proof9%▁▁▁▁▄█
Ease Of Cleaning8%▁▄▂█▃▁

the wipes are starting to dry out because the lid does not close properly

Not worth the money it of other cleaning cheaper products on the market

wipes small and thin did not clean very well

Size-Overall8%▁▁█▅▆▁

Very small squares

Each one is large

Small

FAQ

Common Builders Wipes questions

Answered from the same tracked data.