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Brownie Tin

Fail

Prices span $2.90–$12.17, mostly outside the sweet spot, so Brownie Tin is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£98K/yr155K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
62%top-5 click share · 18 brands · 54 sellers

Flapen Score

Brownie Tin against its category

The dotted line is the Business, Industry & Science average. Past it, Brownie Tin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brownie Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brownie Tin 155K times last year and spent an estimated £98K. The top 5 brands take 63% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
6.6%
Market size, estimated
£98Ka year
Peak month
December2.1× the quietest month
Top search term
brownie tin100K searches a year

02 · Price

A sale here is worth £9.61.

Listings sell for £9.61 on average, from £2.90 to £12.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.61 that is £2K to £5K a year per listing.

Average price
£9.61under the $15 to $100 sweet spot
Price range
£2.90–£12.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #203 within Food Service Equipment & Supplies. It carries 447 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#203in Food Service Equipment & Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brownie Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

54

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

30%

  • LOLYSIC23%
  • RHOLET13%
  • Eidoct11%
  • Chef Aid8%
  • MasterClass8%
  • Ideal Swan7%

Demand

Brownie Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Brownie Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brownie tin100K/yr
  • brownie tray19K/yr
  • brownie pan12K/yr
  • brownie baking tray8K/yr
  • flapjack baking tray5K/yr
  • brownie tin with dividers7K/yr
  • flapjack tray3K/yr

Reviews and returns

What reviews say buyers love and hate about Brownie Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness15%−0.04

Awful non-stick coating

Otherwise it sticks

Value For Money11%−0.03

Expensive little tin

Handle Quality11%−0.05

Had to return it as it was missing a handle

Ease Of Use11%−0.03

Not as easy as it looks

Size-Overall8%−0.02

They are pretty big so I had to make plenty of space for them

Far smaller than I expected

Smaller than expected

Love

Quality-Overall29%+2.34

Overall, the tray itself is good quality,

Excellent product

Quality item

Size-Overall16%−0.02

Excellent size

The tray is the perfect size

They are a great size - 2 fit perfectly on a large baking tray

Ease Of Cleaning14%+0.89

came free from the pan cleanly

Cleans easily

Easy to clean brownie and flapjack tray, and a good price too

Baking6%+0.57

Really like we can use for baking and roasts

Very handy baking tin

I think it will be very handy for lots of bakes

Strength6%−0.01

it feels very sturdy

Very well made strong tin

Sturdy tray

Return

1.2% Return rate 85% Fixable by listing

Size-Overall82%▆▇█▇▇█

They are pretty big so I had to make plenty of space for them

Far smaller than I expected

Smaller than expected

Quality-Overall3%▁▇▆▁█▅
Strength3%▅█▁▅▃▇

weak dividers

Thin2%▇█▁▁▁▁
Thickness2%█▁▄▁▁▁

FAQ

Common Brownie Tin questions

Answered from the same tracked data.