brownie tin
Skip itPrices mostly outside the sweet spot ($2.90–$12.17) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great446.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.61avg listing price — sweet spot $15–$100
Market size
Bad£98K£98K/yr · 155K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.90–£12.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brownie tin is a £98K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
brownie tin market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £96K–£120K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 4.8%
- Avg brand age
- 41 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
54
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
30%
- LOLYSIC23%
- RHOLET13%
- Eidoct11%
- Chef Aid8%
- MasterClass8%
- Ideal Swan7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.5% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.1×
Top brownie tin search terms
- brownie tin100K/yr
- brownie tray19K/yr
- brownie pan12K/yr
- brownie baking tray8K/yr
- flapjack baking tray5K/yr
- brownie tin with dividers7K/yr
- flapjack tray3K/yr
Top brownie tin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOLYSIC Brownie Tin Gold Brownie Tray with Divider 31 x 20 x 3.7cm Baking Tray for Brownies 12 x 9 Inch Traybake Tin for Cakes Flapjacks Portions and Home Baking
LOLYSIC£11.834.4★128 rev
Rholet Brownie Tin Large Traybake Roasting Tray
RHOLET£11.464.8★605 rev
Eidoct 18-Slot Rectangular Carbon Steel Brownie Traybake900g Thickened Non-Stick Divided Brownie Tin for Baking/Precut Tray for Professional SlicesCarbon Steel
Eidoct£9.524.8★5 rev
Chef Aid Non-Stick Brownie Tray Baking Tin for Traybakes Flapjacks & Brownies Easy Clean Bakeware Grey 28.5 x 18 x 3 cm
Chef Aid£5.084.3★324 rev
Ideal Swan Brownie Tin Brownie Tray with Dividers Chocolate Cake Tin Non-Stick Professional Square 18-Cavity Size:12.2x7.9x1.9 inch
Ideal Swan£10.494.5★607 rev
Newest
by launch date
Dexpally Brownie Tin Brownie Pan Brownie Tin with Dividers 18-Cavity Non Stick Brownie Tray for Oven Baking Bread Precut Brownie Tray for Professional Slices Oven Baking Roasting 31x20x4cm
Dexpally£11.793 rev
Eidoct 18-Slot Rectangular Carbon Steel Brownie Traybake900g Thickened Non-Stick Divided Brownie Tin for Baking/Precut Tray for Professional SlicesCarbon Steel
Eidoct£9.525 rev
EazyBreezy Brownie Pan with Dividers Non-Stick Brownie Tin 18 Cavity Precut Brownies Tray Carbon Steel Bakeware with Silicone Spatula & Brush for Oven Baking Roasting - Gray 31 x 20 x 4 cm
EazyBreezy£11.748 rev
Abaigeal Brownie Tin Non Stick Brownie Tray with Dividers Carbon Steel 18 Slot Brownie Baking Tray for Cookie Lasagna Flapjack Brownies 31x20x4CM
Abaigeal£11.4213 rev
Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS
Navani£7.27154 rev
Trending
90-day click momentumDexpally Brownie Tin Brownie Pan Brownie Tin with Dividers 18-Cavity Non Stick Brownie Tray for Oven Baking Bread Precut Brownie Tray for Professional Slices Oven Baking Roasting 31x20x4cm
Dexpally£11.794.7★
Eidoct 18-Slot Rectangular Carbon Steel Brownie Traybake900g Thickened Non-Stick Divided Brownie Tin for Baking/Precut Tray for Professional SlicesCarbon Steel
Eidoct£9.524.8★
MasterClass Brownie Tin with PTFE PFOA and BPA Free Non Stick Robust 1mm Thick Carbon Steel 34 x 20cm Rectangular Tray Bake Pan
MasterClass£7.724.7★
Rholet Brownie Tin Large Traybake Roasting Tray
RHOLET£11.464.8★
Prestige Inspire - Brownie Tin - Non Stick - Heavy Gauge Carbon Steel - 29 x 18.5 x 3 cm
Prestige£8.824.7★
What buyers say about brownie tin
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, the tray itself is good quality,”
“Excellent size”
“came free from the pan cleanly”
“Really like we can use for baking and roasts”
“it feels very sturdy”
“Does the job”
“easy to use”
“Good value for money”
“the non-stick coating has helped the bakes release cleanly as long as I grease it lightly first”
“Perfect for brownies, focaccia and sponges”
What buyers complain about
“Awful non-stick coating”
“Expensive little tin”
“Had to return it as it was missing a handle”
“Not as easy as it looks”
“They are pretty big so I had to make plenty of space for them”
“Not non stick”
“not the colour advertised”
“Cannot think if anything else I could have done to change the outcome of this attempt to cook with this Brownie Pan”
“Unfortunately, they also started to rust very quickly after minimal use, which is disappointing”
“weak dividers”
Top return reasons
Common questions
- Is brownie tin profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the brownie tin niche?
- 18 brands and 54 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in brownie tin?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Handle Quality. The return rate is 1.2%.
- When does demand for brownie tin peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the brownie tin niche?
- Listings span £2.90–£12.17; the average listing price is £9.61 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.