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Brown Gift Bags

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $34K a year here, so Brown Gift Bags is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£34K/yr56K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
43%top-5 click share · 23 brands · 30 sellers

Flapen Score

Brown Gift Bags against its category

The dotted line is the Business, Industry & Science average. Past it, Brown Gift Bags is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Gift Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Gift Bags 56K times last year and spent an estimated £34K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
7.2%
Market size, estimated
£34Ka year
Peak month
December5.0× the quietest month
Top search term
brown gift bags23K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £3.34 to £21.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.37 that is £0 to £837 a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£3.34–£21.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£837
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #460 within Food Service Equipment & Supplies. It carries 606 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
94%
Out of stock, average day
8.9%
Average rank
#460in Food Service Equipment & Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Brown Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

30

Top-5 brand share

54%

Top 20: 98%

Top-5 click share

43%

Top 20: 89%

Open market

39%

  • Gcardist19%
  • AKOFIC11%
  • BBLIKE11%
  • HAUSPROFI7%
  • Yafe7%
  • XiangJunly6%

Demand

Brown Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Brown Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown gift bags23K/yr
  • brown paper gift bags12K/yr
  • brown gift bag6K/yr
  • kraft gift bags9K/yr
  • brown party bags4K/yr
  • brown paper party bags2K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Gift Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.09

Bit bigger

too small

Thought they would be bigger

Color10%−0.08

not such nice shades as shown

Disappointed with colours

little disappointed with the colours

Functionality-Overall10%−0.06

Its not working properly

Thickness8%−0.02

but the item could be a bit more thicker

They are a bit thinner than I expected

A bit thin

Strength7%+0.77

some handles torn

not strong though

Love

Quality-Overall28%+1.88

Good quality bags

Brilliant quality gift bags

Good quality

Strength17%+0.77

Sturdy bags

Strong bags

They are strong

Value For Money13%+0.96

Happy with price

value for money

Good value for money

Size-Overall10%−0.09

Fit for purpose

find this bag size is perfect

Very pleased as ideal size for holding small 500ml water bottle plus snacks

Gifting Purpose7%+0.67

Great to use for gifts instead of plastic carriers

Gift bags

Great for small gifts

Return

0.9% Return rate 91% Fixable by listing

Size-Overall87%█▇████

Bit bigger

too small

Thought they would be bigger

Quality-Overall3%▁█▃▄▂▃
Color2%▇▁▂▅▁█

not such nice shades as shown

Disappointed with colours

little disappointed with the colours

Strength2%█▄▁▁▆▄

some handles torn

not strong though

Value For Money2%▁▁▁▄█▃

Expensive

FAQ

Common Brown Gift Bags questions

Answered from the same tracked data.