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Brother Label Printer Tape

Fail

The top 5 brands take 95% of clicks, so Brother Label Printer Tape is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£380K/yr214K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
48%top-5 click share · 8 brands · 160 sellers

Flapen Score

Brother Label Printer Tape against its category

The dotted line is the Business, Industry & Science average. Past it, Brother Label Printer Tape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Label Printer Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brother Label Printer Tape 214K times last year and spent an estimated £380K. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
4.8%
Market size, estimated
£380Ka year
Peak month
July2.7× the quietest month
Top search term
brother label printer78K searches a year

02 · Price

A sale here is worth £37.16.

Listings sell for £37.16 on average, from £7.14 to £166.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £37.16 that is £9K to £19K a year per listing.

Average price
£37.16inside the $15 to $100 sweet spot
Price range
£7.14–£166.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£9K–£19K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #56 within Packaging & Shipping Supplies. It carries 2,065 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#56in Packaging & Shipping Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,065per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Brother Label Printer Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£76K£114K£152K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

160

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

3%

  • Brother71%
  • Upwinning10%
  • NineLeaf5%
  • COLORWING5%
  • Suminey4%
  • Meritom2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Brother Label Printer Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.7×

Search terms

Top Brother Label Printer Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother label printer78K/yr
  • brother label printer tape30K/yr
  • brother label maker22K/yr
  • brother p touch label maker7K/yr
  • tze tape 12mm7K/yr
  • brother p touch tape7K/yr
  • brother label tape7K/yr
  • brother p touch8K/yr
  • tze-2315K/yr
  • brother tze tape 12mm4K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Label Printer Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness11%−0.05

Not as sticky

it is difficult to separate from the adhesive backing

Tapes all were bad quality and kept getting unraveled and stuck

Compatibility-Overall11%−0.06

Incompatible with Newer PC's

It DOES NOT work with Linux

does not work with PC's

Quality-Overall10%+0.11

Absolute garbage

Poor quality

Very patchy quality

Connectivity-Overall7%−0.04

Poor connection - returned

Wouldn't connect to My Mac

Connection takes minutes each time

Value For Money6%+1.78

Expensive,

Complete waste of money

wasteful

Love

Value For Money21%+1.78

Excellent value

Good value

Great value

Quality-Overall15%+0.11

Overall a good unit

Nice machine

Excellent product

Ease Of Use13%+0.72

Easy to use

its easy to figure out

I8t is so handy

Advertised Vs Actual Product13%+1.32

does the job

Does exactly as it says

Worked as it should

Print Quality10%−0.02

Print quality amazing

Great printer

the print options are great

Return

0.7% Return rate 27% Fixable by listing

Compatibility-Overall20%█▃▅▆▄▆

Incompatible with Newer PC's

It DOES NOT work with Linux

does not work with PC's

Size-Overall18%▇▃▆█▆█

Too small

Functionality-Overall14%█▄▄▅▆▅

the item doesnt work

seems to have stopped working

Connectivity-Overall7%▂█▇▅▂▂

Poor connection - returned

Wouldn't connect to My Mac

Connection takes minutes each time

Defective Material/Parts5%▁▇▃▁█▃

FAQ

Common Brother Label Printer Tape questions

Answered from the same tracked data.