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Brother Label Printer

Fail

The top 5 brands take 100% of clicks, so Brother Label Printer is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£235K/yr137K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
63%top-5 click share · 5 brands · 139 sellers

Flapen Score

Brother Label Printer against its category

The dotted line is the Business, Industry & Science average. Past it, Brother Label Printer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Label Printer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brother Label Printer 137K times last year and spent an estimated £235K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
3.6%
Market size, estimated
£235Ka year
Top search term
brother label printer78K searches a year

02 · Price

A sale here is worth £47.28.

Listings sell for £47.28 on average, from £8.35 to £166.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £47.28 that is £12K to £24K a year per listing.

Average price
£47.28inside the $15 to $100 sweet spot
Price range
£8.35–£166.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£12K–£24K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #64 within Packaging & Shipping Supplies. It carries 1,554 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#64in Packaging & Shipping Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,554per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Brother Label Printer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£47K£71K£94K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

139

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brother91%
  • Upwinning3%
  • VolenGo3%
  • Suminey2%
  • COLORWING2%

Demand

Brother Label Printer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Brother Label Printer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother label printer78K/yr
  • brother label maker22K/yr
  • brother p touch label maker7K/yr
  • brother p touch8K/yr
  • label printer brother5K/yr
  • label maker brother6K/yr
  • brother p-touch3K/yr
  • brother label printer p-touch label printers4K/yr
  • p touch label printer3K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Label Printer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall13%−0.08

Incompatible with Newer PC's

It DOES NOT work with Linux

does not work with PC's

Adhesion/Stickiness10%−0.06

Impossible to get the backing paper away from the sticky side of the tape

every time the tape is cut it seems to stick in the machine

Tapes all were bad quality and kept getting unraveled and stuck

Connectivity-Overall8%−0.04

Poor connection - returned

Wouldn't connect to My Mac

Connection takes minutes each time

Quality-Overall8%+0.53

Absolute garbage

Very patchy quality

Poor quality

Value For Money5%+1.60

Expensive,

wasteful

Love

Ease Of Use18%+0.98

Easy to use

its easy to figure out

I8t is so handy

Value For Money17%+1.60

well worth the money

Not too expensive either

Good value

Quality-Overall15%+0.53

Nice machine

Overall a good unit

Excellent product

Print Quality13%−0.01

Produces clear, quality print

Great printer

the print options are great

Advertised Vs Actual Product8%+0.62

Does 'what it says on the tin' Really useful

Just right

Just what I needed

Return

1.0% Return rate 23% Fixable by listing

Compatibility-Overall20%█▄▆▇▄▇

Incompatible with Newer PC's

It DOES NOT work with Linux

does not work with PC's

Functionality-Overall15%█▅▄▆█▆
Size-Overall15%▇▂▆▇▅█

Too small

Connectivity-Overall8%▃█▆▅▂▂

Poor connection - returned

Wouldn't connect to My Mac

Connection takes minutes each time

Defective Material/Parts5%▁▅▃▁█▃

FAQ

Common Brother Label Printer questions

Answered from the same tracked data.