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Broom Handle

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $61K a year here, so Broom Handle is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 740 Business, Industry & Science niches · +2 vs the category median of 49
Market size
£61K/yr167K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
55%top-5 click share · 12 brands · 16 sellers

Flapen Score

Broom Handle against its category

The dotted line is the Business, Industry & Science average. Past it, Broom Handle is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broom Handle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Broom Handle 167K times last year and spent an estimated £61K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
4.0%
Market size, estimated
£61Ka year
Peak month
May2.4× the quietest month
Top search term
broom handle66K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £2.46 to £20.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.00 that is £2K to £5K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£2.46–£20.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #79 within Janitorial & Sanitation Supplies. It carries 523 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
9%
Out of stock, average day
15.7%
Average rank
#79in Janitorial & Sanitation Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
523per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Broom Handle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 98%

Open market

18%

  • Newman and Cole24%
  • EDS17%
  • TDBS The Dustpan and Brush Store17%
  • Sterling Ventures12%
  • Faithfull8%
  • HLH5%
  • Open — no brand owns it (6 brands, 18%)

Demand

Broom Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Broom Handle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • broom handle66K/yr
  • wooden broom handle18K/yr
  • wooden pole17K/yr
  • broom handles16K/yr
  • broom handles wooden9K/yr
  • wooden poles8K/yr
  • brush handle7K/yr
  • wooden broom handles5K/yr
  • broom stick handle4K/yr
  • wooden broom handle 5ft4K/yr

Reviews and returns

What reviews say buyers love and hate about Broom Handle

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
24%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“Inaccurate measurements provided”
A buyer, on “Advertised Vs Actual Product”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Broom Handle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data