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Broom Handle

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $61K a year here, so Broom Handle is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 740 Business, Industry & Science niches · +2 vs the category median of 49
Market size
£61K/yr167K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
55%top-5 click share · 12 brands · 16 sellers

Flapen Score

Broom Handle against its category

The dotted line is the Business, Industry & Science average. Past it, Broom Handle is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broom Handle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Broom Handle 167K times last year and spent an estimated £61K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
4.0%
Market size, estimated
£61Ka year
Peak month
May2.4× the quietest month
Top search term
broom handle66K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £2.46 to £20.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.00 that is £2K to £5K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£2.46–£20.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #79 within Janitorial & Sanitation Supplies. It carries 523 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
9%
Out of stock, average day
15.7%
Average rank
#79in Janitorial & Sanitation Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
523per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Broom Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

18%

  • Newman and Cole24%
  • EDS17%
  • TDBS The Dustpan and Brush Store17%
  • Sterling Ventures12%
  • Faithfull8%
  • HLH5%
  • Open — no brand owns it (6 brands, 18%)

Demand

Broom Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Broom Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broom handle66K/yr
  • wooden broom handle18K/yr
  • wooden pole17K/yr
  • broom handles16K/yr
  • broom handles wooden9K/yr
  • wooden poles8K/yr
  • brush handle7K/yr
  • wooden broom handles5K/yr
  • broom stick handle4K/yr
  • wooden broom handle 5ft4K/yr

Reviews and returns

What reviews say buyers love and hate about Broom Handle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product24%−0.12

Inaccurate measurements provided

Not as described

Not size stated

Size-Overall23%−0.19

Too small unfortunately for what I wanted

Not the diameter I ordered

was too large

Quality-Overall18%−0.09

Its cheap and does the job its made for

Not good enough

Low quality

Durability8%−0.04

it would be broken broken

Unfortunately they are a bit week

Thickness5%+0.24

Extra Thick does not mean Extra Thick

Its no more extra thick than flying in the air

but these were a liitle thicker

Love

Value For Money27%+2.28

Good price

Great value

Good value for money

Quality-Overall21%−0.09

Very good tomatoe supports,good quality

Good quality

Good quality with smooth surface - perfect for my needs

Advertised Vs Actual Product17%−0.12

Does the job

As described

exactly as pictured

Strength9%+1.03

Good solid pole

Very sturdy

This is a thick broom handle and is strong

Wood Quality6%+0.63

Wood

Its a good quality piece of wood

An excellent piece of wood; straight, and just long enough to reach the ground

Return

0.1% Return rate 62% Fixable by listing

Size-Overall50%▅▇▆▅█▂

Too small unfortunately for what I wanted

Not the diameter I ordered

was too large

Thickness10%▅▁▂▁▄█

Extra Thick does not mean Extra Thick

Its no more extra thick than flying in the air

but these were a liitle thicker

Defective Material/Parts7%▁▃█▃▁▁
Compatibility-Overall6%█▁▁▃▁▃
Thin3%▁█▁▁▁█

FAQ

Common Broom Handle questions

Answered from the same tracked data.