broom handle
Worth a lookShows low returns (0.1%), but a small market ($61K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good523.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£2.46–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.00avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 167K searches
According to Flapen's Amazon United Kingdom niche tracking, broom handle is a £61K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
broom handle market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £72K–£90K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 9%
- Sponsored
- 64%
- Out of stock
- 15.7%
- Avg brand age
- 44 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
16
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
18%
- Newman and Cole24%
- EDS17%
- TDBS The Dustpan and Brush Store17%
- Sterling Ventures12%
- Faithfull8%
- HLH5%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.4×
Top broom handle search terms
- broom handle66K/yr
- wooden broom handle18K/yr
- wooden pole17K/yr
- broom handles16K/yr
- broom handles wooden9K/yr
- wooden poles8K/yr
- brush handle7K/yr
- wooden broom handles5K/yr
- broom stick handle4K/yr
- wooden broom handle 5ft4K/yr
Top broom handle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newman and Cole Wooden Broom Handle Stick Wood Broomstick/Wooden Pole for Floor Mop Handle Brush Broom - 4ft (120cm) x 1 1/8 (28-29mm) Handles - Pack of 1
Newman and Cole£4.954.4★604 rev
Sterling Ventures Replacement Wooden Handle for Brooms & Mops Multi-Pack (5)
Sterling Ventures£9.944.2★298 rev
EDS Wooden Broom Handle 4ft (48 Inch) Universal 23/24mm Diameter Mop & Broom Stick Pole Durable Wooden Replacement Handle Floor Cleaning Tools Handle Only (15/16 (23/24mm) Pack of 2)
EDS£8.314.5★327 rev
Wooden Broom Handle Multipurpose Garden Broom Shaft Mop Handle Broomstick Brush Pole Plant Support Wooden Sticks for Garden - 120cm Long Stick (Pack of 5 15/16 (23/24mm)
TDBS The Dustpan and Brush Store£10.774.5★121 rev
Wooden Broom Handles Pack of 25 Multipurpose Broom Handle Mop Handle Broomstick Pole Plant Support Sticks for Garden 15/16 23-24mm Diameter 120cm Long Wooden Handle
TDBS The Dustpan and Brush Store£19.734.4★247 rev
Newest
by launch date
Awan Marketing Pack of 25 Multipurpose Broom Handle Mop Handle Broomstick Pole Plant Support Sticks for Garden 15/16 23-24mm Diameter 120cm Long Wooden Handle
Awan Marketing£20.6733 rev
Awan Marketing Wooden Broom Handles
Awan Marketing£7.9529 rev
LAVV HOUSEWARES LTD Extra Thick Replacement Wooden Handle for Platform Brooms 120 x 2.85cm (1)
LAVV HOUSEWARES LTD£6.6923 rev
Wooden Broom Handle Multipurpose Garden Broom Shaft Mop Handle Broomstick Brush Pole Plant Support Wooden Sticks for Garden - 120cm Long Stick (Pack of 5 15/16 (23/24mm)
TDBS The Dustpan and Brush Store£10.77121 rev
Wooden Broom Handle Multipurpose Garden Broom Shaft Mop Handle Broomstick Brush Pole Plant Support Wooden Sticks for Garden - 120cm Long Stick (Pack of 2 15/16 (23/24mm)
TDBS The Dustpan and Brush Store£6.62121 rev
Trending
90-day click momentumWooden Broom Handle Multipurpose Garden Broom Shaft Mop Handle Broomstick Brush Pole Plant Support Wooden Sticks for Garden - 120cm Long Stick (Pack of 2 15/16 (23/24mm)
TDBS The Dustpan and Brush Store£6.624.5★
EDS Wooden Broom Handle 4ft (48 Inch) Universal 23/24mm Diameter Mop & Broom Stick Pole Durable Wooden Replacement Handle Floor Cleaning Tools Handle Only (15/16 (23/24mm) Pack of 10)
EDS£19.124.5★
EDS Wooden Broom Handle 4ft (48 Inch) Universal 23/24mm Diameter Mop & Broom Stick Pole Durable Wooden Replacement Handle Floor Cleaning Tools Handle Only (15/16 (23/24mm) Pack of 5)
EDS£13.254.5★
EDS Wooden Broom Handle 4ft (48 Inch) 28/29mm Diameter Broomstick Pole Strong Wooden Replacement Handle for Brooms & Mops Universal Fit Cleaning Tool Handle Only (1/8 (28/29mm) Pack of 2)
EDS£8.254.5★
Faithfull FAIRH48118 Wooden Broom Handle 48in x 1.1/8in (1.2M)
Faithfull£4.544.3★
What buyers say about broom handle
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Very good tomatoe supports,good quality”
“Does the job”
“Good solid pole”
“Wood”
“Sturdy”
“Strong and thick”
“Outsideing work thank you so much”
“This fits the bill perfectly”
“Ok for indoor flag poles”
What buyers complain about
“Inaccurate measurements provided”
“Too small unfortunately for what I wanted”
“Its cheap and does the job its made for”
“it would be broken broken”
“Extra Thick does not mean Extra Thick”
“Not all straight, some bent, curved”
“until I discovered that it was going to cost almost DOUBLE what I had paid for it”
“Ideal replacement for the stainless steel handle on my flat mop that rusted and broke”
Top return reasons
Common questions
- Is broom handle profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the broom handle niche?
- 12 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in broom handle?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for broom handle peak?
- Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the broom handle niche?
- Listings span £2.46–£20.67; the average listing price is £9.00 (sweet spot $15–$100). The average incumbent carries 523 reviews — the moat a new listing must climb.