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Breadboard

Fail

Shoppers spend only $47K a year here, so Breadboard is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£47K/yr61K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
53%top-5 click share · 14 brands · 17 sellers

Flapen Score

Breadboard against its category

The dotted line is the Business, Industry & Science average. Past it, Breadboard is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breadboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breadboard 61K times last year and spent an estimated £47K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
8.8%
Market size, estimated
£47Ka year
Peak month
November1.7× the quietest month
Top search term
breadboard53K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £3.37 to £17.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.70 that is £870 to £2K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£3.37–£17.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£870–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #32 within Industrial Electrical. It carries 420 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#32in Industrial Electrical
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
420per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Breadboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

19%

  • ELEGOO24%
  • BOJACK20%
  • Miuzei14%
  • Hailege9%
  • HUAREW8%
  • Switch Electronics6%

Demand

Breadboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Breadboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breadboard53K/yr
  • bread board electronic4K/yr
  • breadboards4K/yr

Reviews and returns

What reviews say buyers love and hate about Breadboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.13

will not fit large Microcontrollers

Too tight

Small boards ok

Quality-Overall17%−0.03

Poor quality breadboard

Not excellent at all

Not great quality

Connectivity-Overall15%−0.05

you can't connect them together because the lug spacings don't match

the actual connections in the boards are VERY hit

given up on them because of continous issues with flakey connections

Ease Of Use9%+0.04

Difficult to insert the pins

Can't use it fully

Design-Overall6%−0.05

Bad design

Love

Value For Money29%+3.14

great value for money

Great value

worth every penny

Quality-Overall18%−0.03

Great kit, good value and quality

I found these boards to be very good

Quality breadboard

Ease Of Use14%+0.04

Easy to use

The white breadboards are so much easier to use

Much easier to use than a clear board

Connectivity-Overall10%−0.05

very functional easy to connect worth every penny

all connections work

connections were spot on

Size-Overall9%−0.13

They are accurately made and fit together

the size is great

it fit my project

Return

0.5% Return rate 16% Fixable by listing

Defective Material/Parts21%█▇▄▃▄▅
Functionality-Overall18%▂▇▂▅▅█

The tilt sensor doesnt work very well

Quality-Overall16%▃▁▁▇█▁

Poor quality breadboard

Not excellent at all

Not great quality

Size-Overall16%█▁▇▂▅▁

will not fit large Microcontrollers

Too tight

Small boards ok

Instructions/User Manual/Troubleshooting8%▁▁██▁▁

FAQ

Common Breadboard questions

Answered from the same tracked data.