breadboard
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great420avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.70avg listing price — sweet spot $15–$100
Price range
Bad£3.37–£17.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 61K searches
According to Flapen's Amazon United Kingdom niche tracking, breadboard is a £47K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
breadboard market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £35K–£44K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.3%
- Avg brand age
- 42 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
19%
- ELEGOO24%
- BOJACK20%
- Miuzei14%
- Hailege9%
- HUAREW8%
- Switch Electronics6%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -20.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 1.7×
Top breadboard search terms
- breadboard53K/yr
- bread board electronic4K/yr
- breadboards4K/yr
Top breadboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOJACK Breadboard Kit - Solderless Breadboard (830 & 400 & 170 Tie Points) & 65 Pcs Flexible Jumper Wires (4 Values 73 Pcs)
BOJACK£8.284.4★226 rev
Miuzei Starter Kit Breadboard Set Compatible with Arduino Raspberry Pi STM32 Including Supply Module Jumper Wire 830 Tie-Points Breadboard Precision Potentiometer Resistor LED
Miuzei£12.384.6★597 rev
ELEGOO Breadboard 830 Points 3 Pcs Solderless Prototype PCB Board Kit for Proto Shield Distribution Connecting Blocks for Arduino Raspberry Pi
ELEGOO£7.134.5★1,255 rev
Hailege 3pcs 830 Ties Solderless Protype Breadboard Solderless BreadBoard 165?5?0MM for Circuit Connects Electronic Experiment
Hailege£5.784.3★79 rev
Switch Electronics Solderless PCB Prototyping Breadboard
Switch Electronics£3.374.0★44 rev
Newest
by launch date
CENBEN 461Pcs Electronics Fun Kit Breadboard Kit with Power Supply Module Jumper Wires Precision Potentiometer Resistor for Arduino UNO STM32 Raspberry Pi
CENBEN£10.8811 rev
Hailege 10pcs 400 Ties Mini Solderless Breadboard Universal 400 Contacts Solderless Breadboard 400 Points Prototyping Shield
Hailege£9.3141 rev
4PCS Breadboards Kit Include 2PCS 830 Point & 2PCS 400 Point Breadboard Solderless Breadboards for Arduino Bread Boards Electronics for Circuits Projects Prototype Board.
iHMeiju£6.8239 rev
ELEGOO 6PCS 400 Points Breadboard Kit Solderless Breadboards for Arduino Project Small Bread Board Electronics for Circuits PCB Prototype Board
ELEGOO£9.601,255 rev
MMOBIEL 1pcs Solderless PCB Breadboard Prototype Circuit Board 1x400 Point -Compatible with DIY Arduino Raspberry Pi 2/3 / 4/5 Projects Proto Shield Distribution - Connecting Blocks
MMOBIEL£4.28246 rev
Trending
90-day click momentum
AZDelivery Compatible with MB-102 Breadboard 830 Tie Point Solderless PCB Board Kit 4 Power Rails for Proto Shield Distribution Connecting Blocks compatible with Arduino Including E-Book!
AZDelivery£4.004.4★
Switch Electronics Solderless PCB Prototyping Breadboard
Switch Electronics£3.374.0★
ELEGOO 6PCS 400 Points Breadboard Kit Solderless Breadboards for Arduino Project Small Bread Board Electronics for Circuits PCB Prototype Board
ELEGOO£9.604.5★
MMOBIEL 1pcs Solderless PCB Breadboard Prototype Circuit Board 1x400 Point -Compatible with DIY Arduino Raspberry Pi 2/3 / 4/5 Projects Proto Shield Distribution - Connecting Blocks
MMOBIEL£4.284.6★
ELEGOO 3PCS 400 Points Breadboard Kit Solderless Breadboards Prototype Boards for Arduino Proto Shield Distribution Connecting Blocks
ELEGOO£5.854.5★
What buyers say about breadboard
What buyers praise and complain about, mined from review topics.What buyers love
“great value for money”
“Great kit, good value and quality”
“Easy to use”
“very functional easy to connect worth every penny”
“They are accurately made and fit together”
“exactly what I was looking for”
“Home made product”
“Nice and sturdy for the price”
“Nice clear colour markings too”
What buyers complain about
“will not fit large Microcontrollers”
“Poor quality breadboard”
“you can't connect them together because the lug spacings don't match”
“Difficult to insert the pins”
“Bad design”
“socket grip seems a bit light on thinner component leads so always leads to suspicious connections when fault finding”
“The tilt sensor doesnt work very well”
“Difficult to insert components with thin leads”
“not square like the ones I'm used to”
“Trying to force a Microcontroller or large IC could result in bending”
Top return reasons
Common questions
- Is breadboard profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 22 tracked products. 90-day search growth is -20.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the breadboard niche?
- 14 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in breadboard?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Connectivity-Overall. The return rate is 0.5%.
- When does demand for breadboard peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the breadboard niche?
- Listings span £3.37–£17.86; the average listing price is £8.70 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.