Bread Basket
FailShoppers spend only $53K a year here, so Bread Basket is a Fail.
- Flapen Score
- 49 / 100Ranks 357 of 740 Business, Industry & Science niches · on the category median49
- Market size
- £53K/yr128K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 49%top-5 click share · 33 brands · 58 sellers
Flapen Score
Bread Basket against its category
The dotted line is the Business, Industry & Science average. Past it, Bread Basket is stronger. Inside it, weaker.
Market
The Bread Basket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bread Basket 128K times last year and spent an estimated £53K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £53Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- bread basket85K searches a year
02 · Price
A sale here is worth £12.68.
Listings sell for £12.68 on average, from £4.55 to £25.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.68 that is £0 to £1K a year per listing.
- Average price
- £12.68under the $15 to $100 sweet spot
- Price range
- £4.55–£25.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #346 within Food Service Equipment & Supplies. It carries 342 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 95%
- Out of stock, average day
- 5.5%
- Average rank
- #346in Food Service Equipment & Supplies
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 342per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Bread Basket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premier Housewares Small Natural Willow Bread Basket With Cream Lining | Compact Bread Basket Combo With Liner | Bread Hamper With Handles | Bread Box For Rustic Dining Setup
- Price
- £9.73
- Rating
- 3.8/5
- Reviews
- 192
- Age
- 14y ago
JVL Rectangular willow wicker lined bread basket 28 x 21 x 9 cm
- Price
- £10.62
- Rating
- 4.2/5
- Reviews
- 1,004
- Age
- 14y ago
Premier Housewares Bread Basket with Red Gingham Lining | Decorative Oval Serving Basket with Dual Handles | Perfect for Keeping Bread Fresh and Stylish in Your Kitchen
- Price
- £7.52
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 13y ago
Yarlung 3 Pack Poly-Wicker Woven Breads Serving Baskets Stackable Imitation Rattan Fruit Baskets for Food Display Vegetables Home Kitchen Restaurant Outdoor Brown Oval 3 Size
- Price
- £11.12
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 5y ago
Yesland 16 Pack Plastic Oval Baskets Food Storage & Fruit Basket 22 x 15.8 x 6 cm Basket Bin for Kitchen Restaurant Centerpiece Display
- Price
- £16.17
- Rating
- 4.5/5
- Reviews
- 820
- Age
- 6y ago
Trending
90-day click momentum
Banneton Bread Proofing Basket 2 Pack 9 Inch Sourdough Banneton Baskets with Linen Liners | Rattan Round Banneton Bread Basket for Sourdough Baking Supplies | Non-Stick Bread Proofing Bowl Gifts
- Price
- £16.07
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago
2 PCS Imitation Rattan Bread Baskets Wicker Bread Baskets with Acrylic Lids Woven Bread Basket with Dustproof Cover Fruit Tray Rattan Food Serving Tray for Kitchens Dining Tables Restaurants
- Price
- £24.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Rattan Bread Basket Hand Woven Fruit Basket Wicker Serving Basket Bowl Decorative Baskets for Kitchen Counter Organizing Set of 3 (Wave)
- Price
- £25.19
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 1y ago
KEILEOHO 3 PCS 30 x 20 x 7cm Poly Wicker Woven Bread Basket 12 Inch Small Rectangular Imitation Rattan Food Storage Basket for Serving
- Price
- £11.46
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 2y ago
YAYODS 12Pcs Bamboo Bread Basket 7.8 Inch Wicker Bread Basket for Table Round Woven Food Basket for Fruit Vegetables Snacks Small Wicker Storage Gift hamper Baskets
- Price
- £17.49
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3y ago
Newest
by launch date
Homiely Bread Proofing Basket Natural Rattan Sourdough 10 banneton basket Oval with Linen Cloth for professional Home Bakers
- Price
- £12.74
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 10mo ago
2 PCS Imitation Rattan Bread Baskets Wicker Bread Baskets with Acrylic Lids Woven Bread Basket with Dustproof Cover Fruit Tray Rattan Food Serving Tray for Kitchens Dining Tables Restaurants
- Price
- £24.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
KinConnyen Rattan Sourdough Bread Making Kit with Proofing Baskets
- Price
- £19.53
- Rating
- 4.3/5
- Reviews
- 129
- Age
- 1y ago
Banneton Bread Proofing Basket 2 Pack 9 Inch Sourdough Banneton Baskets with Linen Liners | Rattan Round Banneton Bread Basket for Sourdough Baking Supplies | Non-Stick Bread Proofing Bowl Gifts
- Price
- £16.07
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago
Rattan Bread Basket Hand Woven Fruit Basket Wicker Serving Basket Bowl Decorative Baskets for Kitchen Counter Organizing Set of 3 (Wave)
- Price
- £25.19
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 rising
Sellers
58
Top-5 brand share
61%
Top 20: 90%
Top-5 click share
49%
Top 20: 82%
Open market
35%
- Premier24%
- JVL12%
- yarlung11%
- Yesland8%
- Chattels8%
- woodluv5%
Demand
Bread Basket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Bread Basket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bread basket85K/yr
- bread baskets for table22K/yr
- bread baskets10K/yr
- wicker bread basket5K/yr
- wicker fruit basket5K/yr
Reviews and returns
What reviews say buyers love and hate about Bread Basket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Small baskets
smaller than I was expecting
Sadly only 3 start
Starting to fall apart
The dough hook broke after 3 weeks
not great and fabric of liner not like linen was hydrophobic, not like other linen liners
They are made from plastic
These are plastic
Not the best
Such a poor quality item
Quality not great for price
Have seen reviews for similar products talking about chemical smell
And it stinks a lot
Love
Excellent kit
The quality of the basket is acceptable
Good quality
They are a good size
Perfect size bread basket
the liners fit nicely
it was a reasonable price
Great product at a great price
Excellent value for money
Sturdy and looks good
The PP rattan material is sturdy
Sturdy basket
As advertised
Just as described
even looks nice in pictures
Return
1.4% Return rate 78% Fixable by listing
Very small
Small baskets
smaller than I was expecting
Not the best
Such a poor quality item
Quality not great for price
Bits of fibre cine detached
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bread Basket questions
Answered from the same tracked data.