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Blue Plasters

Fail

Prices span $2.33–$6.50, mostly outside the sweet spot, so Blue Plasters is a Fail.

Flapen Score
38
38 / 100
Ranks 660 of 740 Business, Industry & Science niches · −11 vs the category median of 49
Market size
£91K/yr61K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
78%top-5 click share · 7 brands · 21 sellers

Flapen Score

Blue Plasters against its category

The dotted line is the Business, Industry & Science average. Past it, Blue Plasters is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Plasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Plasters 61K times last year and spent an estimated £91K. The top 5 brands take 92% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

37.0% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 37.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
37.0%
Market size, estimated
£91Ka year
Peak month
February1.5× the quietest month
Top search term
blue plasters36K searches a year

02 · Price

A sale here is worth £4.05.

Listings sell for £4.05 on average, from £2.33 to £6.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £4.05 that is £8K to £10K a year per listing.

Average price
£4.05under the $15 to $100 sweet spot
Price range
£2.33–£6.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #62 within Professional Medical Supplies. It carries 782 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#62in Professional Medical Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
782per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Blue Plasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

21

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Safety First Aid Group56%
  • JFA Medical17%
  • Core Medical7%
  • SOL7%
  • Value Aid5%
  • Qualicare5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Blue Plasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Blue Plasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue plasters36K/yr
  • blue plasters waterproof catering21K/yr
  • blue plaster2K/yr
  • blue plasters for first aid kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Plasters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.14

They are also BIGGER

Small

Adhesion/Stickiness17%+0.98

also compensate for the fact they don't stick on too well

Love

Value For Money22%−0.11

Good value for money

Average product at a reasonable price

Great value

Adhesion/Stickiness22%+0.98

Adhesion very good in fact I have just ordered my second set of plasters

Very good plasters good stick

Good sticking

Quality-Overall13%+1.45

Good product

Advertised Vs Actual Product13%+1.45

As Described

Great just as I expected

Ease Of Use9%−0.06

Handy

Handy for short term use

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall33%█▆▁▁▁▁
Adhesion/Stickiness33%▁█▁▁▁▁

also compensate for the fact they don't stick on too well

Strength17%█▁▁▁▁▁
Certifications17%▁▁▁▁▁█

FAQ

Common Blue Plasters questions

Answered from the same tracked data.