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Blue Plasters

prices mostly outside the sweet spot ($2.33–$6.50) — Blue Plasters doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 23Growth 21Conversion 100Competition 19Returns 100Price range 0Avg price 11Brand share 19Review moat 68Quality gap 30
This niche Category average

Is Blue Plasters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blue Plasters is a £91K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.

Blue Plasters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 37.0% of searches end in a purchase.

£91K

revenue / yr

Units sold / yr30K
Search volume / yr-7.6%61K
Conversion rate37.0%
Avg price£4.05

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 21
Top-5 product click share78%
Open market8%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews782

Top Blue Plasters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£14K£27K£41K£55K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

21

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Safety First Aid Group56%
  • JFA Medical17%
  • Core Medical7%
  • SOL7%
  • Value Aid5%
  • Qualicare5%
  • Open — no brand owns it (1 brand, 3%)

Blue Plasters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR37.0%Products10Brands7Top 5 Brands92%OOS Rate0.6%Rating4.6★Reviews782Avg BSR#62
1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Blue Plasters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blue plasters36K/yr
  • blue plasters waterproof catering21K/yr
  • blue plaster2K/yr
  • blue plasters for first aid kit2K/yr

What reviews say buyers love and hate about Blue Plasters

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Value For Money22%

Good value for money

Adhesion/Stickiness22%

Adhesion very good in fact I have just ordered my second set of plasters

Quality-Overall13%

Good product

Advertised Vs Actual Product13%

As Described

Ease Of Use9%

Handy

What buyers complain about

67% of reviews
Size-Overall50%

They are also BIGGER

Adhesion/Stickiness17%

also compensate for the fact they don't stick on too well

Blue Plasters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
33%
2Adhesion/Stickiness
33%
3Strength
17%
4Certifications
17%

Common Blue Plasters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blue Plasters 38/100 on Amazon United Kingdom — Skip it. The niche generates £91K/yr across 10 tracked products. Search demand moved -7.6% over the last 90 days.
Search demand for Blue Plasters on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.