blue plasters
Skip itPrices mostly outside the sweet spot ($2.33–$6.50) — this niche doesn't clear our bar today.
Conversion
Incredible37.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good781.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 61K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£4.05avg listing price — sweet spot $15–$100
Price range
Bad£2.33–£6.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue plasters is a £91K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blue plasters market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- £101K–£122K
- units × avg price
- Conversion rate
- 37.0%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.6%
- Avg brand age
- 68 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
21
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Safety First Aid Group56%
- JFA Medical17%
- Core Medical7%
- SOL7%
- Value Aid5%
- Qualicare5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top blue plasters search terms
- blue plasters36K/yr
- blue plasters waterproof catering21K/yr
- blue plaster2K/yr
- blue plasters for first aid kit2K/yr
Top blue plasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safety First Aid Group HypaPlast Blue Catering Chefs Plasters Assorted Pack Metal Detectable
Safety First Aid Group£3.374.7★940 rev
JFA Medical Blue Plasters 100 Plasters per Pack (Medium (72 x 19mm))
JFA Medical£3.584.6★1,530 rev
Blue Catering Plasters Assorted Hard Box 100x CorePlast Metal Detectable. Washproof Waterproof Medical Plaster Catering First Aid Kits Easy Open high stickability Tough Cushioned Wound Dressing
Core Medical£6.504.5★194 rev
Safety First Aid Group HypaPlast Blue Visually Detectable Plasters 7.2x2.5cm (Pack of 100)
Safety First Aid Group£3.334.6★596 rev
SOL 200pk Blue Plasters for First Aid Kit - Waterproof Kitchens Catering Food Prep. Small and Assorted Sizes Strong and Washproof Quick Coverage of Cuts and Grazes on Fingers Hands and Arms
SOL£5.074.6★305 rev
Newest
by launch dateSOL 200pk Blue Plasters for First Aid Kit - Waterproof Kitchens Catering Food Prep. Small and Assorted Sizes Strong and Washproof Quick Coverage of Cuts and Grazes on Fingers Hands and Arms
SOL£5.07305 rev
Safety First Aid Group HypaPlast Blue Visually Detectable Plasters 7.2x2.5cm (Pack of 100)
Safety First Aid Group£3.33596 rev
Value Aid Blue Detectable Plasters Box of 100 Assorted Plasters for Catering Kitchens and Food Handling Latex Free Washproof Assorted Sizes with Hypoallergenic Adhesive Individually Wrapped
Value Aid£4.44256 rev
JFA Medical Blue Plasters 100 Plasters per Pack (Medium (72 x 19mm))
JFA Medical£3.581,530 rev
JFA Medical Blue Plasters 100 Plasters per Pack (Large (72 x 22mm))
JFA Medical£3.691,530 rev
Trending
90-day click momentumSafety First Aid Group HypaPlast Blue Catering Chefs Plasters Assorted Pack Metal Detectable
Safety First Aid Group£3.374.7★
Value Aid Blue Detectable Plasters Box of 100 Assorted Plasters for Catering Kitchens and Food Handling Latex Free Washproof Assorted Sizes with Hypoallergenic Adhesive Individually Wrapped
Value Aid£4.444.5★
JFA Medical Blue Plasters 100 Plasters per Pack (Large (72 x 22mm))
JFA Medical£3.694.6★
Safety First Aid Group HypaPlast Blue Visually Detectable Plasters 7.2x2.5cm (Pack of 100)
Safety First Aid Group£3.334.6★
100 Assorted Sterile Blue Plasters Detectable for Catering
Qualicare£4.584.6★
What buyers say about blue plasters
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Adhesion very good in fact I have just ordered my second set of plasters”
“Good product”
“As Described”
“Handy”
“Can't fault these, they stay on and keep cuts clean”
“Good value and variety of sizes”
“Well they stick better than the rubbish ones inside the kits and are waterproof”
What buyers complain about
“They are also BIGGER”
“also compensate for the fact they don't stick on too well”
Top return reasons
Common questions
- Is blue plasters profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 10 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the blue plasters niche?
- 7 brands and 21 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in blue plasters?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness. The return rate is 0.0%.
- When does demand for blue plasters peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the blue plasters niche?
- Listings span £2.33–£6.50; the average listing price is £4.05 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.