blue pla
Skip itPrices mostly outside the sweet spot ($7.93–$13.40) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Okay3,851.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 40K searches
Price range
Bad£7.93–£13.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue pla is a £46K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blue pla market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £53K–£63K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.6%
- Avg brand age
- 39 months
- Avg seller age
- 240 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
17
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
8%
- ELEGOO27%
- eSUN25%
- SUNLU18%
- 3DHoJor11%
- JAYO7%
- Inslogic3%
- Open — no brand owns it (6 brands, 8%)
Demand
Weekly Amazon search volume, last 34 weeks — -1.2% search growth over the last 90 days.Top blue pla search terms
- blue pla18K/yr
- blue filament7K/yr
- blue pla filament6K/yr
- pla blue6K/yr
- pla filament blue4K/yr
Top blue pla products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEGOO Rapid PLA Plus Filament 1.75mm Blue 1KG PLA+ 3D Printer Filament Up to 600 mm/s High Speed Printing Dimensional Accuracy +/- 0.02 mm 1kg Cardboard Spool(2.2lbs)
ELEGOO£10.994.6★2,618 rev
eSUN PLA Filament 1.75mm PLA Basic Dimensional Accuracy +/- 0.05mm 1KG Spool (2.2 LBS) Speedy Filament for 3D Printers Blue
eSUN£9.644.3★9,723 rev
eSUN PLA Filament 1.75mm 3D Printer Filament PLA Dimensional Accuracy +/- 0.03mm 1KG Spool (2.2 LBS) 3D Printing Materials for Most FDM 3D Printers Blue
eSUN£9.984.4★3,577 rev
3DHOJOR 3D Printing Filament high-Speed PLA Filament 1.75mm 300mm/s 1kg Cardboard Spool Dimensional Accuracy +/- 0.03 mm Fit Most 3D FDM Printer-Blue
3DHoJor£8.714.2★2,179 rev
SUNLU High Speed PLA Filament 1.75mm Up to 600mm/s Fast Printing 3D Printer Hyper Filament High Flow Speedy Neatly Wound Rapid HS-PLA Dimensional Accuracy +/- 0.02mm 1KG Klein Blue
SUNLU£11.274.6★4,108 rev
Newest
by launch dateSUNLU High Speed PLA Filament 1.75mm Up to 600mm/s Fast Printing 3D Printer Hyper Filament High Flow Speedy Neatly Wound Rapid HS-PLA Dimensional Accuracy +/- 0.02mm 1KG Klein Blue
SUNLU£11.274,108 rev
SUNLU PLA 3D Printer Filament Neatly Wound PLA Filament 1.75mm Dimensional Accuracy +/- 0.02mm 1KG Spool 2.2lbs. (Klein Blue)
SUNLU£11.0111 rev
SUNLU PLA Plus 3D Printer Filament Upgraded PLA+ 3D Filament 1.75mm Neatly Wound PLAPro Strong and Toughness Dimensional Accuracy +/- 0.02 mm 1KG Spool (Klein Blue)
SUNLU£11.013,194 rev
SUNLU PLA+2.0 Filament Upgrade PLA+ 1.75mm Tougher and Stronger Neatly Wound 3D Printer Filament Dimensional Accuracy +/-0.02mm Klein Blue
SUNLU£11.781,319 rev
ELEGOO PLA Filament 1.75mm Dark Blue 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Spool(2.2lbs) Fit Most FDM 3D Printers
ELEGOO£11.18646 rev
Trending
90-day click momentum
Inslogic High-Speed PLA Filament 1.75mm 3D Printer Filament 50-600mm/s Rapid Printing PLA Smooth Flow & No Clogging 1kg Spool (2.2lbs) Fit Most FDM 3D Printers Blue
Inslogic£8.584.8★
JAYO PLA+ Filament 1.75mm Blue Grey 1.1KG PLA Plus 3D Printer Filament Durable Strength Accuracy +/- 0.02mm 1.1KG Spool (2.2 LBS) Fits for Most FDM 3D Printers
JAYO£9.874.5★
SUNLU High Speed PLA Filament 1.75mm Up to 600mm/s Fast Printing 3D Printer Hyper Filament High Flow Speedy Neatly Wound Rapid HS-PLA Dimensional Accuracy +/- 0.02mm 1KG Klein Blue
SUNLU£11.274.6★
SUNLU PLA 3D Printer Filament Neatly Wound PLA Filament 1.75mm Dimensional Accuracy +/- 0.02mm 1KG Spool 2.2lbs. (Klein Blue)
SUNLU£11.014.4★
ELEGOO PLA Filament 1.75mm Dark Blue 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Spool(2.2lbs) Fit Most FDM 3D Printers
ELEGOO£11.184.7★
What buyers say about blue pla
What buyers praise and complain about, mined from review topics.What buyers love
“Great colour”
“Good quality”
“Prints well, nice blue”
“Good Value”
“it works”
“most importantly for me is it fits”
“Good Value, works well with Bambu A1”
“the filament is lovely, great surface finish and good plasticity”
“and shows great layer adhesion, resulting in strong, clean prints”
“easy to use”
What buyers complain about
“Not very good”
“Poor print quality”
“bed adhesion issues and warping”
“some other brands seems to slip or just dont fit perfectly”
“It also has a bit of a purple hue in my opinion”
“Clogs, doesn't adhere, and in the rare case you can get a successful print, strings like crazy”
“after printing a large model the colour isn't consistent there is alot of stringing”
“very environmentally unfriendly”
“I am not a great fan of cardboard wheels as filament tends to get tangled easier”
Top return reasons
Common questions
- Is blue pla profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 39 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the blue pla niche?
- 12 brands and 17 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in blue pla?
- Top complaints mined from reviews: Quality-Overall, Print Quality, Adhesion/Stickiness. The return rate is 0.5%.
- What does it cost to enter the blue pla niche?
- Listings span £7.93–£13.40; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 3,852 reviews — the moat a new listing must climb.