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Black Mask

prices mostly outside the sweet spot ($2.74–$8.84) — Black Mask doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 13Growth 10Conversion 84Competition 23Returns 97Price range 0Avg price 15Brand share 32Review moat 35Quality gap 76
This niche Category average

Is Black Mask profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Mask is a £51K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 38/100.

Black Mask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.2% over the last 90 days and 9.4% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr13K
Search volume / yr-30.2%99K
Conversion rate9.4%
Avg price£5.50

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 20
Top-5 product click share72%
Open market14%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews2,968

Top Black Mask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Omnitex26%
  • Komonee25%
  • Aspect21%
  • REQUISITE NEEDS11%
  • LONGKING3%
  • Nufasion3%
  • Open — no brand owns it (6 brands, 11%)

Black Mask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR9.4%Products16Brands12Top 5 Brands86%OOS Rate13.9%Rating4.3★Reviews2,968Avg BSR#84
7K5KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×

Top Black Mask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black face mask53K/yr
  • black masks12K/yr
  • face masks black13K/yr
  • black face masks11K/yr
  • black disposable face mask4K/yr
  • black face masks disposable6K/yr

What reviews say buyers love and hate about Black Mask

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall26%

Nice quality mask

Value For Money16%

Good value for money

Size-Overall12%

Comfortable fit does the job

Comfort-Overall9%

Very comfortable

Advertised Vs Actual Product6%

As advertised

What buyers complain about

78% of reviews
Size-Overall19%

too tight

Quality-Overall16%

Low quality

Thickness16%

felt thicker too

Smell7%

ut has smell

Advertised Vs Actual Product5%

Doesn't as show as on the picture

Black Mask return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Quality-Overall
9%
3Thin
7%
4Smell
6%
5Advertised Vs Actual Product
5%

Common Black Mask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Mask 38/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -30.2% over the last 90 days.
Search demand for Black Mask on Amazon United Kingdom peaks in Jan–Oct–Nov, where the busiest month runs 2.8× the quietest.