Skip to content

Black Mask

Fail

Prices span $2.74–$8.84, mostly outside the sweet spot, so Black Mask is a Fail.

Flapen Score
38
38 / 100
Ranks 660 of 740 Business, Industry & Science niches · −11 vs the category median of 49
Market size
£51K/yr99K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
72%top-5 click share · 12 brands · 20 sellers

Flapen Score

Black Mask against its category

The dotted line is the Business, Industry & Science average. Past it, Black Mask is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Mask 99K times last year and spent an estimated £51K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
9.4%
Market size, estimated
£51Ka year
Peak month
October2.8× the quietest month
Top search term
black face mask53K searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £2.74 to £8.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.50 that is £3K to £4K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£2.74–£8.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #84 within Professional Medical Supplies. It carries 2,968 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
13.9%
Average rank
#84in Professional Medical Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,968per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Omnitex26%
  • Komonee25%
  • Aspect21%
  • REQUISITE NEEDS11%
  • LONGKING3%
  • Nufasion3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Black Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Black Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black face mask53K/yr
  • black masks12K/yr
  • face masks black13K/yr
  • black face masks11K/yr
  • black disposable face mask4K/yr
  • black face masks disposable6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.08

too tight

Too large

Too small

Quality-Overall16%+1.06

Low quality

The quality is so low

Cheap quality

Thickness16%−0.18

felt thicker too

it is very thin 1 layer mask

Thinner than expected

Smell7%−0.04

ut has smell

Smell strange

Strange smell in them

Advertised Vs Actual Product5%−0.01

Doesn't as show as on the picture

Inaccurate listing, waste of money

Description not correct

Love

Quality-Overall26%+1.06

Nice quality mask

reasonable quality for the price

Good Quality

Value For Money16%+1.05

Good value for money

Money well spent

Good value for money

Size-Overall12%−0.08

Comfortable fit does the job

Nice and snug

Amazing fit

Comfort-Overall9%+0.65

Very comfortable

Comfortable mask

comfortable to wear

Advertised Vs Actual Product6%−0.01

As advertised

Does the job

As described

Return

0.5% Return rate 66% Fixable by listing

Size-Overall46%▆▅▆▆█▇

too tight

Too large

Too small

Quality-Overall9%█▇▃▆▄▅

Low quality

The quality is so low

Cheap quality

Thin7%▇█▅▅▃▁
Smell6%▇█▃▃▃▁

ut has smell

Smell strange

Strange smell in them

Advertised Vs Actual Product5%▇▃█▁▇▇

Doesn't as show as on the picture

Inaccurate listing, waste of money

Description not correct

FAQ

Common Black Mask questions

Answered from the same tracked data.