Is black mask profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (38/100).

How competitive is the black mask niche?

12 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in black mask?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.5%.

When does demand for black mask peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the black mask niche?

Listings span £2.74–£8.84; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 2,968 reviews — the moat a new listing must climb.

black mask

Skip it

Prices mostly outside the sweet spot ($2.74–$8.84) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,968.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad£5.50

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 99K searches

Growth

Bad-30.2%

90-day search growth — must beat 0% to launch

Price range

Bad£2.74–£8.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black mask is a £51K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black mask market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £55K–£69K; units × avg price
Conversion rate: 9.4%
Avg BSR: #84
Page quality: 0%
Prime: 88%
Sponsored: 100%
Out of stock: 13.9%
Avg brand age: 42 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

Omnitex26%
Komonee25%
Aspect21%
REQUISITE NEEDS11%
LONGKING3%
Nufasion3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top black mask search terms

black face mask53K/yr -18.6%7.9% conv.
black masks12K/yr -32.4%9.2% conv.
face masks black13K/yr -43.2%8.6% conv.
black face masks11K/yr -43.5%12.1% conv.
black disposable face mask4K/yr -49.2%13.7% conv.
black face masks disposable6K/yr -52.8%10.3% conv.

All search terms

Top black mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Omnitex British Brand BLACK 3ply Premium Type IIR Disposable Surgical Face Mask | EN14683:2019 | 98% Filtration Fluid Resistant Medical Face Mask 2R with Ear Loops - Pack of 50

Omnitex£4.494.5★2,680 rev

Komonee Pack of 10 Disposable Black Face Masks: 3 Ply High Filtration & Dustproof Mouth Cover Covering Protective Breathable Masks For Men Women Outdoors Indoors Workplace Shops

Komonee£3.604.2★264 rev

Aspect 50PK Disposable 3-Ply Face Masks Dust Protector | Suitable For Sensitive Skin | High Filterability | Breathable Black

Aspect£4.274.4★49 rev

REQUISITE NEEDS 100 Face Mask Black Disposable for Adults Disposable Breathable Face Coverings Face Masks Breathable 3 Layer Face Masks Suitable For Sensitive Skin (Black)

REQUISITE NEEDS£4.674.2★1,276 rev

Aspect Black Disposable Face Masks Dust Masks for Nose Mouth Coverings with Sturdy Elastic Ear Loops Ideal for Adults and Children (50)

Aspect£4.224.5★111 rev

Newest

by launch date

ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Black)

ShinHye£8.8438 rev

6mo ago

Paxfords Premium Black Face Mask 4 Pack Upgraded Size Reusable Fabric Face Masks Made from Soft Breathable Cotton for Comfortable Everyday Wear Nose Mask with Adjustable Ear Loops

Paxfords£6.8169 rev

1y ago

THE ISMA Charcoal Peel Off Face Masks Black Blackhead Cleanser Purifying Mask Blackhead Extractor Blackhead Removal 60g

THE ISMA£6.0262 rev

1y ago

LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black

LONGKING£2.746,580 rev

4y ago

Aspect Black Disposable Face Masks Dust Masks for Nose Mouth Coverings with Sturdy Elastic Ear Loops Ideal for Adults and Children (50)

Aspect£4.22111 rev

4y ago

What buyers say about black mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Nice quality mask”

Value For Money16%

“Good value for money”

Size-Overall12%

“Comfortable fit does the job”

Comfort-Overall9%

“Very comfortable”

Advertised Vs Actual Product6%

“As advertised”

Breathability4%

“breathable”

Warmth3%

“Warm and lightweight”

Protection2%

“Loads of masks and double protection”

Ease Of Use2%

“easy to use”

Weight Light2%

“Lightweight material”

What buyers complain about

Size-Overall19%

“too tight”

Quality-Overall16%

“Low quality”

Thickness16%

“felt thicker too”

Smell7%

“ut has smell”

Advertised Vs Actual Product5%

“Doesn't as show as on the picture”

Strap/String Quality4%

“and crushes the ears as I guess the straps are too short”

Material Quality4%

“Fabric is not nice in touch”

Color3%

“My purpose needs black not that light blue colour”

Breathability3%

“It's made of plastic and not breathable”

Strength2%

“Not so great - these face masks are quite flimsy”

Top return reasons

Size-Overall46%

Quality-Overall9%

Thin7%

Smell6%

Advertised Vs Actual Product5%

Shape/Style3%

Comfort-Overall3%

Functionality-Overall3%

Material Quality2%

Color2%

Common questions

Is black mask profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (38/100).
How competitive is the black mask niche?: 12 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in black mask?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.5%.
When does demand for black mask peak?: Demand peaks in Jan–Oct–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the black mask niche?: Listings span £2.74–£8.84; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 2,968 reviews — the moat a new listing must climb.