black and decker workmate
Worth a lookShows low returns (1.1%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£53.85avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£14.85–£130.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,578.32avg incumbent reviews — the moat a new listing must climb
Market size
Okay£243K£243K/yr · 111K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black and decker workmate is a £243K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black and decker workmate market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £162K–£215K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #632
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 74%
- Out of stock
- 12.0%
- Avg brand age
- 64 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
54
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- BLACK+DECKER58%
- WORX7%
- ZENO7%
- Bosch4%
- Draper4%
- Excel3%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top black and decker workmate search terms
- workmate benches31K/yr
- workmate28K/yr
- black and decker workmate25K/yr
- work mate diy bench7K/yr
- work mate7K/yr
- workmate bench4K/yr
- black and decker workbench3K/yr
- black & decker workmate3K/yr
- work mate benches2K/yr
Top black and decker workmate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLACK+DECKER Workmate 301 Folding Workbench Saw Horse & Work Platform WM301-XJ
BLACK+DECKER£25.224.3★6,143 rev
BLACK+DECKER Workmate Dual Height Adjustable Workbench WM536-XJ
BLACK+DECKER£41.294.5★3,154 rev
BLACK+DECKER Workmate 825 Deluxe Dual-Height Workbench WM825-XJ
BLACK+DECKER£82.134.3★4,721 rev
WORX Pegasus WX051 Versatile Multi Function Folding Work Table & Sawhorse with Quick Clamps and Holding Pegs Portable and Lightweight Workbench Perfect for Workshop and DIY Tasks
WORX£83.624.8★1,924 rev
ZENO Workbench Tool Stand | Foldable Work Bench with Heavy Duty Steel Frame | Adjustable & Portable Work Table | 100KG
ZENO£19.214.1★193 rev
Newest
by launch date
COSTWAY Folding Workbench 7-Level Height Adjustment Work Table with 4-Position Tiltable Platform 8 Sliding Clamps Protractor & Ruler Heavy Duty Metal Workstation Tool Stand (Red 75x60x103cm)
COSTWAY£63.4341 rev
ZENO Workbench Tool Stand | Foldable Work Bench with Heavy Duty Steel Frame | Adjustable & Portable Work Table | 100KG
ZENO£19.21193 rev
PONY 2-in-1 Folding Workbench 227 kg Work Bench & 454 kg Saw Horse 6 Adjustable Height Portable Work Table4 Quick Clamps 4 Clamp Dogs & Tool Tray 79 x 89 x 63.5 cm
Pony£129.211,716 rev
Grisport Mens Workmate Safety Boots Black 10 UK
Grisport£65.4767 rev
DURHAND 4-in-1 Work Bench Folding Clamp Table w/ 4 Adjustable Clamping Pegs for DIY Home Garage Grey
DURHAND£17.34164 rev
Trending
90-day click momentumGrisport Mens Workmate Safety Boots Black 10 UK
Grisport£65.474.0★
COSTWAY Folding Workbench 7-Level Height Adjustment Work Table with 4-Position Tiltable Platform 8 Sliding Clamps Protractor & Ruler Heavy Duty Metal Workstation Tool Stand (Red 75x60x103cm)
COSTWAY£63.434.0★
HH Home Hut Portable Folding Workbench - Versatile Woodworking Bench Ideal for DIY Projects Workmate Compatible - Foldable Wood Clamping Work Benches Woodwork
HH Home Hut£14.854.0★
Lumberjack Work Bench Folding Foldable Workmate 100kg Load Capacity Portable Workbench Steel Aluminium Work Surface
LUMBER JACK£56.704.5★
Excel Flip Top Workbench & Foldable Vise with Stand
Generic£22.904.2★
What buyers say about black and decker workmate
What buyers praise and complain about, mined from review topics.What buyers love
“Well built”
“Good Value”
“Excellent quality”
“Its quick and easy to set up and put down”
“Easy to use”
“does what I wanted”
“not too heavy to carry”
“Easy to use and very durable”
“Perfect Design”
“Love it very sturdy little heavy”
What buyers complain about
“Dreadful to build”
“Bad Instructions”
“Absolute garbage”
“A bit flimsy”
“wanted to address the issue where some customers say it doesnt grip well”
“ok Larger box needed”
“told i would recieve clamps for 2 faulty i was asked to wait”
“Decker workmate as one of the four plastic clips holding the extended legs broke when I closed it after only using it for the second time”
“Doesn't weigh anything so not safe to secure wood while using power tools it vibrates”
“Useless- design flaws”
Top return reasons
Common questions
- Is black and decker workmate profitable to sell on Amazon United Kingdom?
- The niche generates £243K/yr across 19 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the black and decker workmate niche?
- 14 brands and 54 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in black and decker workmate?
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.1%.
- When does demand for black and decker workmate peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the black and decker workmate niche?
- Listings span £14.85–£130.11; the average listing price is £53.85 (sweet spot $15–$100). The average incumbent carries 1,578 reviews — the moat a new listing must climb.