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52

Black and Decker Workmate

Worth a look

Shows low returns (1.1%), but soft demand (-14.6% this quarter) keeps it on the watch list.

Market size 45Growth 18Conversion 51Competition 34Returns 93Price range 74Avg price 92Brand share 42Review moat 49Quality gap 76

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£53.85

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£14.85–£130.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,578.32

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£243K

£243K/yr · 111K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Is black and decker workmate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, black and decker workmate is a £243K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black and decker workmate market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£162K–£215K
units × avg price
Conversion rate
4.1%
Avg BSR
#632
Page quality
0%
Prime
58%
Sponsored
74%
Out of stock
12.0%
Avg brand age
64 months
Avg seller age
181 days

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

54

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • BLACK+DECKER58%
  • WORX7%
  • ZENO7%
  • Bosch4%
  • Draper4%
  • Excel3%
  • Open — no brand owns it (8 brands, 17%)

black and decker workmate demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top black and decker workmate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • workmate benches31K/yr
  • workmate28K/yr
  • black and decker workmate25K/yr
  • work mate diy bench7K/yr
  • work mate7K/yr
  • workmate bench4K/yr
  • black and decker workbench3K/yr
  • black & decker workmate3K/yr
  • work mate benches2K/yr
All search terms

Top black and decker workmate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£12K10%£24K15%£36K20%£49K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about black and decker workmate

What buyers praise and complain about, mined from review topics.

What buyers love

Strength19%

“Well built”

Value For Money18%

“Good Value”

Quality-Overall13%

“Excellent quality”

Assembly/Installation9%

“Its quick and easy to set up and put down”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product2%

“does what I wanted”

Weight Light2%

“not too heavy to carry”

Durability2%

“Easy to use and very durable”

Design-Overall2%

“Perfect Design”

Weight Heavy2%

“Love it very sturdy little heavy”

What buyers complain about

Assembly/Installation18%

“Dreadful to build”

Instructions/User Manual/Troubleshooting17%

“Bad Instructions”

Quality-Overall13%

“Absolute garbage”

Strength11%

“A bit flimsy”

Grip3%

“wanted to address the issue where some customers say it doesnt grip well”

Size-Overall2%

“ok Larger box needed”

Defective Material/Parts2%

“told i would recieve clamps for 2 faulty i was asked to wait”

Durability2%

“Decker workmate as one of the four plastic clips holding the extended legs broke when I closed it after only using it for the second time”

Weight Heavy1%

“Doesn't weigh anything so not safe to secure wood while using power tools it vibrates”

Design-Overall1%

“Useless- design flaws”

Top return reasons

Defective Material/Parts29%
Assembly/Installation14%
Size-Overall8%
Quality-Overall7%
Strength6%
Mechanism Issues6%
Instructions/User Manual/Troubleshooting4%
Product Condition3%
Add-Ons/Attachments3%
Wood Quality2%

Common black and decker workmate questions

Is black and decker workmate profitable to sell on Amazon United Kingdom?
The niche generates £243K/yr across 19 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the black and decker workmate niche?
14 brands and 54 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in black and decker workmate?
Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.1%.
When does demand for black and decker workmate peak?
Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the black and decker workmate niche?
Listings span £14.85–£130.11; the average listing price is £53.85 (sweet spot $15–$100). The average incumbent carries 1,578 reviews — the moat a new listing must climb.

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