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Benzalkonium Chloride

Fail

The top 5 brands take 100% of clicks, so Benzalkonium Chloride is a Fail.

Flapen Score
37
37 / 100
Ranks 679 of 740 Business, Industry & Science niches · −12 vs the category median of 49
Market size
£49K/yr20K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
93%top-5 click share · 4 brands · 6 sellers

Flapen Score

Benzalkonium Chloride against its category

The dotted line is the Business, Industry & Science average. Past it, Benzalkonium Chloride is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benzalkonium Chloride market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Benzalkonium Chloride 20K times last year and spent an estimated £49K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
5.1%
Market size, estimated
£49Ka year
Top search term
benzalkonium chloride6K searches a year

02 · Price

A sale here is worth £47.75.

Listings sell for £47.75 on average, from £20.82 to £83.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £47.75 that is £0 to £5K a year per listing.

Average price
£47.75inside the $15 to $100 sweet spot
Price range
£20.82–£83.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 37.8% of listings are out of stock. The average listing ranks #514 within Janitorial & Sanitation Supplies. It carries 110 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
13%
Out of stock, average day
37.8%
Average rank
#514in Janitorial & Sanitation Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Benzalkonium Chloride products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Liquipak76%
  • SAFEGUARD13%
  • Chemiphase8%
  • Jennychem Industrial Chemicals3%

Demand

Benzalkonium Chloride search demand

Weekly searches over the year. Pick a range.

900700Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Benzalkonium Chloride search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • benzalkonium chloride6K/yr
  • bac 506K/yr
  • bac505K/yr
  • bac 50 biocide3K/yr

Reviews and returns

What reviews say buyers love and hate about Benzalkonium Chloride

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
38%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“This does not work at all”
A buyer, on “Functionality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Benzalkonium Chloride questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data