Is bee costume profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (45/100).

How competitive is the bee costume niche?

18 brands and 39 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in bee costume?

Top complaints mined from reviews: Size-Overall, Strength, Design-Overall. The return rate is 2.8%.

When does demand for bee costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 16.9× the quietest.

What does it cost to enter the bee costume niche?

Listings span £6.31–£29.28; the average listing price is £17.98 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.

bee costume

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£17.98

avg listing price — sweet spot $15–$100

Review moat

Great394.74

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.31–£29.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£47K

£47K/yr · 149K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, bee costume is a £47K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bee costume market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £36K–£45K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,414
Page quality: 0%
Prime: 83%
Sponsored: 78%
Out of stock: 13.2%
Avg brand age: 30 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

23%

ACLUYSKA48%
amscan9%
Flexzion7%
FXICH6%
TYXHXTF4%
FIESTAS GUIRCA3%

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — +6.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.9×

Open Trend

Top bee costume search terms

bee costume63K/yr +19.4%0.8% conv.
bumble bee costume18K/yr +19.8%0.6% conv.
bee costume adult16K/yr -3.4%1.6% conv.
bee outfit6K/yr +80.7%0.5% conv.
adult bee costume5K/yr +27.1%1.1% conv.
bumblebee costume10K/yr -27.9%0.6% conv.
bumble bee costume adult13K/yr -48.2%2.0% conv.
bee costume women15K/yr -62.9%0.6% conv.
bee halloween costume3K/yr +20.4%0.0% conv.

All search terms

Top bee costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ACLUYSKA Bee Suit for Men Women Sting Proof Polycotton Beekeeping Suit Beekeeper Costume&with Glove &Ventilated Hood Bee Outfit for Backyard and Beekeeping Supplies (L)

ACLUYSKA£24.514.1★29 rev

ACLUYSKA Bee Suit for Men Women Sting Proof Polycotton Beekeeping Suits Beekeeper Costume&with Glove &Ventilated Hood Bee Outfit for Backyard and Beekeeping(XL)

ACLUYSKA£24.704.1★29 rev

Flexzion Bee Suit - Full Body Beekeeper Suit for Men & Women Bee Suits for Men Sting Proof Cotton Beekeeping Suit with Ventilated Veil Hood Elastic Cuffs White (Medium)

Flexzion£24.814.4★171 rev

amscan International Adults Darling Bee Costume

amscan£14.284.4★3,701 rev

FXICH Inflatable Bee Costume for Adults Inflatable Costumes for Men and Women Full Body Bee Costume Unusual Funny Halloween Christmas

FXICH£25.904.6★41 rev

Newest

by launch date

Barbotimer Halloween 2 Pcs Bee Wings Costume Accessories Bumble Wings and Antenna Headband Set for Kids Girls Cosplay Party Outfits (Yellow 30cm)

Barbotimer£6.310 rev

2mo ago

YUTCOTC Bee Onesie Pajamas Animal Bee Cosplay Costume Homewear Sleepwear for Women and Men

YUTCOTC£21.602 rev

3mo ago

WaaRiuQ 4Pcs Bee Costume Bee Headband with Bee Sun Glasses Black Yellow Striped Knee High Stocking and Long Gloves for Adults Animal Fancy Dress for Halloween World Book Day and Party Cosplay

WaaRiuQ£6.850 rev

4mo ago

AMAMHAHAVA Bee Onesie Pajamas for Adults Bee Costume One-Piece Animal Halloween Cosplay Costumes Homewear

AMAMHAHAVA£23.170 rev

4mo ago

Betrodi Women Halloween Insect Costumes Cute Bee Ladybug Dress and Wings Headband Set for Christmas Cosplay Party Outfits (Yellow Black S)

Betrodi£11.716 rev

9mo ago

What buyers say about bee costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“affordable”

Size-Overall17%

“Size was perfect”

Quality-Overall12%

“good quality”

Fun/Entertainment Experience9%

“Lots of fun”

Design-Overall7%

“Good and well designed kit”

Color6%

“The colours are exactly as the picture”

Advertised Vs Actual Product6%

“Just what I needed”

Efficiency6%

“Does it's job well”

Durability4%

“Feels like a tent like material so definitely durable unless something sharp kills it”

Flexibility3%

“with a decent amount of flexibility”

What buyers complain about

Size-Overall21%

“Too big”

Strength19%

“A bit flimsy”

Design-Overall14%

“Poor design of the head bands”

Heating14%

“A bit hot”

Durability12%

“broke the first day my daughter wore”

Quality-Overall12%

“Cheap”

Top return reasons

Size-Overall59%

Quality-Overall10%

Defective Material/Parts6%

Material Quality5%

Functionality-Overall3%

Value For Money3%

Advertised Vs Actual Product2%

Strength2%

Inflation/Deflation2%

Thin1%

Common questions

Is bee costume profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (45/100).
How competitive is the bee costume niche?: 18 brands and 39 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in bee costume?: Top complaints mined from reviews: Size-Overall, Strength, Design-Overall. The return rate is 2.8%.
When does demand for bee costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 16.9× the quietest.
What does it cost to enter the bee costume niche?: Listings span £6.31–£29.28; the average listing price is £17.98 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.