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Bee Costume

a small market ($47K/yr) — Bee Costume doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 12Growth 33Conversion 22Competition 42Returns 55Price range 62Avg price 82Brand share 52Review moat 80Quality gap 83
This niche Category average

Is Bee Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bee Costume is a £47K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

Bee Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.1% over the last 90 days and 1.8% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr3K
Search volume / yr+6.1%149K
Conversion rate1.8%
Avg price£17.98

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers18 · 39
Top-5 product click share60%
Open market26%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)7· 0 succeeded
Avg rating4.2★
Avg reviews395

Top Bee Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 falling

Sellers

39

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

23%

  • ACLUYSKA48%
  • amscan9%
  • Flexzion7%
  • FXICH6%
  • TYXHXTF4%
  • FIESTAS GUIRCA3%

Bee Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR1.8%Products23Brands18Top 5 Brands74%OOS Rate13.2%Rating4.2★Reviews395Avg BSR#1,414
20K15KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.9×

Top Bee Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bee costume63K/yr
  • bumble bee costume18K/yr
  • bee costume adult16K/yr
  • bee outfit6K/yr
  • adult bee costume5K/yr
  • bumblebee costume10K/yr
  • bumble bee costume adult13K/yr
  • bee costume women15K/yr
  • bee halloween costume3K/yr

What reviews say buyers love and hate about Bee Costume

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money18%

affordable

Size-Overall17%

Size was perfect

Quality-Overall12%

good quality

Fun/Entertainment Experience9%

Lots of fun

Design-Overall7%

Good and well designed kit

What buyers complain about

93% of reviews
Size-Overall21%

Too big

Strength19%

A bit flimsy

Design-Overall14%

Poor design of the head bands

Heating14%

A bit hot

Durability12%

broke the first day my daughter wore

Bee Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Quality-Overall
10%
3Defective Material/Parts
6%
4Material Quality
5%
5Functionality-Overall
3%

Common Bee Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bee Costume 45/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +6.1% over the last 90 days.
Search demand for Bee Costume on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 16.9× the quietest.