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Bee Costume

Fail

Shoppers spend only $47K a year here, so Bee Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£47K/yr149K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
60%top-5 click share · 18 brands · 39 sellers

Flapen Score

Bee Costume against its category

The dotted line is the Business, Industry & Science average. Past it, Bee Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bee Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bee Costume 149K times last year and spent an estimated £47K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
1.8%
Market size, estimated
£47Ka year
Peak month
October16.9× the quietest month
Top search term
bee costume63K searches a year

02 · Price

A sale here is worth £17.98.

Listings sell for £17.98 on average, from £6.31 to £29.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.98 that is £0 to £2K a year per listing.

Average price
£17.98inside the $15 to $100 sweet spot
Price range
£6.31–£29.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #1,414 within Agricultural Equipment & Supplies. It carries 395 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
13.2%
Average rank
#1,414in Agricultural Equipment & Supplies
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bee Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 falling

Sellers

39

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

23%

  • ACLUYSKA48%
  • amscan9%
  • Flexzion7%
  • FXICH6%
  • TYXHXTF4%
  • FIESTAS GUIRCA3%

Demand

Bee Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.9×

Search terms

Top Bee Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bee costume63K/yr
  • bumble bee costume18K/yr
  • bee costume adult16K/yr
  • bee outfit6K/yr
  • adult bee costume5K/yr
  • bumblebee costume10K/yr
  • bumble bee costume adult13K/yr
  • bee costume women15K/yr
  • bee halloween costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Bee Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

Too big

Would not stay up to big for 5ft 9 wearer

But baggy and wide around the body

Strength19%−0.16

A bit flimsy

not surprising as its v flimsy

Design-Overall14%+0.38

Poor design of the head bands

Heating14%−0.04

A bit hot

Durability12%−0.07

broke the first day my daughter wore

may not last well

Love

Value For Money18%+1.46

affordable

Value for money

Well worth the money

Size-Overall17%−0.10

Size was perfect

the extra large fit well

the XL fitted well

Quality-Overall12%−0.05

good quality

As advertised and excellent quality

really surprised on how good the quality was

Fun/Entertainment Experience9%+0.90

Lots of fun

Great and funny

Design-Overall7%+0.38

Good and well designed kit

the design is well thought out although wearing baseball cap under the hood as someone else suggested really works in keeping the veil away from your face

Return

2.8% Return rate 66% Fixable by listing

Size-Overall59%▄▄▇▆▆█

Too big

Would not stay up to big for 5ft 9 wearer

But baggy and wide around the body

Quality-Overall10%█▃▃▅▃▂

Cheap

Poor quality

frankly quite cheap

Defective Material/Parts6%█▁▄▁▄▃
Material Quality5%▁▅▃█▂▄
Functionality-Overall3%▁█▂▁▃▁

FAQ

Common Bee Costume questions

Answered from the same tracked data.