- Flapen Score
- 35 / 100Ranks 703 of 740 Business, Industry & Science niches · −14 vs the category median of 4935
- Market size
- £18K/yr26K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 93%top-5 click share · 6 brands · 34 sellers
Flapen Score
Azo against its category
The dotted line is the Business, Industry & Science average. Past it, Azo is stronger. Inside it, weaker.
Market
The Azo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Azo 26K times last year and spent an estimated £18K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £18Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- azo13K searches a year
02 · Price
A sale here is worth £15.13.
Listings sell for £15.13 on average, from £7.44 to £28.59. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £15.13 that is £0 to £2K a year per listing.
- Average price
- £15.13inside the $15 to $100 sweet spot
- Price range
- £7.44–£28.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #49 within Professional Medical Supplies. It carries 346 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 71%
- Out of stock, average day
- 11.3%
- Average rank
- #49in Professional Medical Supplies
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 346per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Azo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Safrel Urinary Pain Relief | UTI Relief | Fast Acting | Bladder Discomfort & Pain Relief | Phenazopyridine Hydrochloride 99.5mg (28 Count (Pack of 1))
- Price
- £19.76
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 3y ago

Elements UT Rescue Supplement 1000mg D-Mannose & Cranberry Extract (36mg PACs) with Birch Leaf Time-Release Tablets for Urinary Tract & Bladder Health Vegan Non-GMO 60 Tablets
- Price
- £17.04
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

Cystitis Relief Sachets | Fast-Acting Cystitis Treatment for Women | Pack of 4x6 for Effective Urinary Tract Support
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 10mo ago

AZO Hard Surface Disinfectant Wipes AZO 70% IPA Tube (200 pcs)
- Price
- £8.69
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6y ago

CANEPHRON * 120 tabs./ 2 x 60 / - Against Urinary Tract Infection Cystitis Pain Relief
- Price
- £28.59
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7y ago
Trending
estimated 90-day click momentum
Safrel Urinary Pain Relief | UTI Relief | Fast Acting | Bladder Discomfort & Pain Relief | Phenazopyridine Hydrochloride 99.5mg (28 Count (Pack of 1))
- Price
- £19.76
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 3y ago

Cystitis Relief Sachets | Fast-Acting Cystitis Treatment for Women | Pack of 4x6 for Effective Urinary Tract Support
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 10mo ago

Elements UT Rescue Supplement 1000mg D-Mannose & Cranberry Extract (36mg PACs) with Birch Leaf Time-Release Tablets for Urinary Tract & Bladder Health Vegan Non-GMO 60 Tablets
- Price
- £17.04
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

CANEPHRON * 120 tabs./ 2 x 60 / - Against Urinary Tract Infection Cystitis Pain Relief
- Price
- £28.59
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7y ago

CANEPHRON * 60 tabs - Against Urinary Tract Infection Cystitis Pain Relief
- Price
- £15.09
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 7y ago
Newest
by launch date
Cystitis Relief Sachets | Fast-Acting Cystitis Treatment for Women | Pack of 4x6 for Effective Urinary Tract Support
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 10mo ago

Safrel Urinary Pain Relief | UTI Relief | Fast Acting | Bladder Discomfort & Pain Relief | Phenazopyridine Hydrochloride 99.5mg (28 Count (Pack of 1))
- Price
- £19.76
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 3y ago

Elements UT Rescue Supplement 1000mg D-Mannose & Cranberry Extract (36mg PACs) with Birch Leaf Time-Release Tablets for Urinary Tract & Bladder Health Vegan Non-GMO 60 Tablets
- Price
- £17.04
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

Nutra Tea NUTRAFLOW - UTI Tea & Urinary Infection Tea | Cystitis Teas Eases Urinary Tract Discomfort. Includes Cranberry & Uva Ursi - 20 Individual Wrapped Bags - Herbal Infusion (1 Pack)
- Price
- £7.44
- Rating
- 4.4/5
- Reviews
- 1,799
- Age
- 6y ago

AZO Hard Surface Disinfectant Wipes AZO 70% IPA Tube (200 pcs)
- Price
- £8.69
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
34
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Safrel56%
- ELEMENTS20%
- Bionorica7%
- Wilosc7%
- Vernacare6%
- Nutra Tea4%
Demand
Azo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Azo
We read the reviews and the return reasons for every product selling here.
“Never tasted anything so grim”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Azo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









