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Azo

Fail

Shoppers spend only $18K a year here, so Azo is a Fail.

Flapen Score
35
35 / 100
Ranks 703 of 740 Business, Industry & Science niches · −14 vs the category median of 49
Market size
£18K/yr26K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
93%top-5 click share · 6 brands · 34 sellers

Flapen Score

Azo against its category

The dotted line is the Business, Industry & Science average. Past it, Azo is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Azo 26K times last year and spent an estimated £18K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
4.6%
Market size, estimated
£18Ka year
Peak month
September1.4× the quietest month
Top search term
azo13K searches a year

02 · Price

A sale here is worth £15.13.

Listings sell for £15.13 on average, from £7.44 to £28.59. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £15.13 that is £0 to £2K a year per listing.

Average price
£15.13inside the $15 to $100 sweet spot
Price range
£7.44–£28.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #49 within Professional Medical Supplies. It carries 346 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
11.3%
Average rank
#49in Professional Medical Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
346per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Azo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

34

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Safrel56%
  • ELEMENTS20%
  • Bionorica7%
  • Wilosc7%
  • Vernacare6%
  • Nutra Tea4%

Demand

Azo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Azo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%−0.02

Never tasted anything so grim

didnt work and tasted awful

It tastes a bit like cranberry

Functionality-Overall11%−0.10

Didn't work for me

Did not work for me

Does not work for me

Value For Money11%+0.19

It is rather expensive for what it is

Expensive

Waste of money

Strength8%−0.05

Ineffective

maybe not strong enough

Smell8%−0.07

Tastes and smells awful

Make wee and poo stink of ammonia

Love

Quality-Overall14%−0.03

the bags are good quality

Excellent product

Good quality

Value For Money11%+0.19

Great value for money

Worth my money

Price was good

Taste-Overall10%−0.02

The blend tastes clean

taste fine

Tastes like tea

Efficiency10%+0.92

Does actually work

Seem to be effective

Works well

Advertised Vs Actual Product10%+0.89

Great as advertised

Does actually work

As described

FAQ

Common Azo questions

Answered from the same tracked data.