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Arduino Uno

Fail

The top 5 brands take 95% of clicks, so Arduino Uno is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£205K/yr237K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
59%top-5 click share · 8 brands · 21 sellers

Flapen Score

Arduino Uno against its category

The dotted line is the Business, Industry & Science average. Past it, Arduino Uno is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arduino Uno market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arduino Uno 237K times last year and spent an estimated £205K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.6%
Market size, estimated
£205Ka year
Peak month
December3.1× the quietest month
Top search term
arduino116K searches a year

02 · Price

A sale here is worth £33.37.

Listings sell for £33.37 on average, from £9.57 to £77.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £33.37 that is £8K to £17K a year per listing.

Average price
£33.37inside the $15 to $100 sweet spot
Price range
£9.57–£77.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Industrial Electrical. It carries 2,037 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#157in Industrial Electrical
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,037per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Arduino Uno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

3%

  • ELEGOO52%
  • Arduino28%
  • ePalZoneXP8%
  • SUNFOUNDER4%
  • Miuzei4%
  • BOJACK2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Arduino Uno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Arduino Uno search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arduino116K/yr
  • arduino starter kit47K/yr
  • arduino uno29K/yr
  • arduino kit29K/yr
  • arduino uno r39K/yr
  • microcontroller5K/yr
  • arduino board2K/yr

Reviews and returns

What reviews say buyers love and hate about Arduino Uno

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%

Sticking with Arduino boards from now on - more expensive

I find it over priced these days

waste of money

Instructions/User Manual/Troubleshooting14%+0.94

Do not use the link provided for instructions

Many tutorials are super vague

However the manual comes on a CD and not sure how many people have one of those

Functionality-Overall12%−0.09

Does not work

Unable to upload a sketch onto the board

do not work

Advertised Vs Actual Product9%+0.15

Beware that the description is wrong

beware that the description is wrong

Quality-Overall8%−0.09

Poor quality control

V poor quality

Love

Quality-Overall25%−0.09

Very good quality

Great quality kit

Great high quality kit

Value For Money23%

Great value

Totally worth it

Good price

Instructions/User Manual/Troubleshooting8%+0.94

The instructions are clear and educational, all necessary code is available to download by following the provided link

the tutorial found online are very helpful

Easy to follow instructions

Ease Of Use8%+1.29

I'm very comfortable learning from this

easy to use

easy to download

Advertised Vs Actual Product7%+0.15

Arduino's as advertised

exactly what i expected

Product is just as it was shown/listed

Return

1.0% Return rate 6% Fixable by listing

Defective Material/Parts20%█▅▅▅▃▆

Boatload failure on all of them

Compatibility-Overall18%█▅▆▅▄▃

Compatibility issue

Functionality-Overall15%▁▃▅▂█▇

Does not work

Unable to upload a sketch onto the board

do not work

Connectivity-Overall9%▁▄█▇▄▁

I also think theyve missed a trick with the ESP32 WiFi onboard only doing WiFi

Instructions/User Manual/Troubleshooting8%▁▅▄█▄▁

Do not use the link provided for instructions

Many tutorials are super vague

However the manual comes on a CD and not sure how many people have one of those

FAQ

Common Arduino Uno questions

Answered from the same tracked data.