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Arduino Uno

Fail

The top 5 brands take 95% of clicks, so Arduino Uno is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£205K/yr237K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
59%top-5 click share · 8 brands · 21 sellers

Flapen Score

Arduino Uno against its category

The dotted line is the Business, Industry & Science average. Past it, Arduino Uno is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arduino Uno market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arduino Uno 237K times last year and spent an estimated £205K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.6%
Market size, estimated
£205Ka year
Peak month
December3.1× the quietest month
Top search term
arduino116K searches a year

02 · Price

A sale here is worth £33.37.

Listings sell for £33.37 on average, from £9.57 to £77.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £33.37 that is £8K to £17K a year per listing.

Average price
£33.37inside the $15 to $100 sweet spot
Price range
£9.57–£77.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Industrial Electrical. It carries 2,037 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#157in Industrial Electrical
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,037per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Arduino Uno products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

21

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

3%

  • ELEGOO52%
  • Arduino28%
  • ePalZoneXP8%
  • SUNFOUNDER4%
  • Miuzei4%
  • BOJACK2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Arduino Uno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Arduino Uno search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • arduino116K/yr
  • arduino starter kit47K/yr
  • arduino uno29K/yr
  • arduino kit29K/yr
  • arduino uno r39K/yr
  • microcontroller5K/yr
  • arduino board2K/yr

Reviews and returns

What reviews say buyers love and hate about Arduino Uno

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
1.0%of orders come back
“Sticking with Arduino boards from now on - more expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Arduino Uno questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data