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Antiseptic Wipes

Fail

Prices span $2.31–$7.62, mostly outside the sweet spot, so Antiseptic Wipes is a Fail.

Flapen Score
41
41 / 100
Ranks 607 of 740 Business, Industry & Science niches · −8 vs the category median of 49
Market size
£464K/yr473K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
92%top-5 click share · 7 brands · 24 sellers

Flapen Score

Antiseptic Wipes against its category

The dotted line is the Business, Industry & Science average. Past it, Antiseptic Wipes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antiseptic Wipes 473K times last year and spent an estimated £464K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £464K a year.

Searches, last 12 months
473K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
21.1%
Market size, estimated
£464Ka year
Peak month
May2.0× the quietest month
Top search term
antiseptic wipes198K searches a year

02 · Price

A sale here is worth £4.65.

Listings sell for £4.65 on average, from £2.31 to £7.62. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £4.65 that is £37K to £47K a year per listing.

Average price
£4.65under the $15 to $100 sweet spot
Price range
£2.31–£7.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£37K–£47K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #20 within Professional Medical Supplies. It carries 1,864 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
5.6%
Average rank
#20in Professional Medical Supplies
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,864per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Antiseptic Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£70K£139K£209K£278K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

2%

  • Lewis-Plast47%
  • Savlon18%
  • St John Ambulance15%
  • Cutiderm8%
  • Core Medical6%
  • Farla Medical3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Antiseptic Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Antiseptic Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antiseptic wipes198K/yr
  • sterile wipes76K/yr
  • antiseptic wipes for wounds33K/yr
  • wound cleaning wipes33K/yr
  • medical wipes21K/yr
  • wound wipes16K/yr
  • first aid wipes17K/yr
  • alcohol free wipes12K/yr
  • saline wipes9K/yr
  • antiseptic wipes individually wrapped5K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.14

Unexpected larger than others

Quite small

Very small wipes

Quality-Overall9%+0.25

pricing does not reflect the quality

Poor quality

As for the quality, I was not a big fan, they were thin and cheap feeling

Moist/Dry6%−0.02

Not moist

theyre too wet for this

they are very dry

Value For Money4%+1.78

Bit expensive cheaper brands available

I dont think it was worth the price

Very Pricey

Ease Of Cleaning4%+0.13

Very small wipes

No use for cleaning wounds

not enough fluid to clean the area

Love

Value For Money19%+1.78

Great value for money

Fair Price

Good value for money

Quality-Overall17%+0.25

Great quality arrived on time thanks

Same quality as my usual brand

Excellent quality

Advertised Vs Actual Product12%+0.91

As described

Exactly what I wanted

Does the job

Ease Of Cleaning12%+0.13

Cleans well

Good for cleaning pep vials

keeps them clean

Ease Of Use8%+0.56

Easy to use

easy to carry around

easy to open

Return

0.1% Return rate 58% Fixable by listing

Size-Overall28%▁█▆▃█▁

Unexpected larger than others

Quite small

Very small wipes

Advertised Vs Actual Product19%▁▁▄▁▃█
Quality-Overall6%▁▁▁▁█▁

pricing does not reflect the quality

Poor quality

As for the quality, I was not a big fan, they were thin and cheap feeling

Safety Standards6%▁▁▆█▁▁
Defective Material/Parts6%▁▁▁█▁▁

FAQ

Common Antiseptic Wipes questions

Answered from the same tracked data.