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Anigene Disinfectant

Fail

The top 5 brands take 100% of clicks, so Anigene Disinfectant is a Fail.

Flapen Score
40
40 / 100
Ranks 623 of 740 Business, Industry & Science niches · −9 vs the category median of 49
Market size
£16K/yr13K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
81%top-5 click share · 1 brands · 2 sellers

Flapen Score

Anigene Disinfectant against its category

The dotted line is the Business, Industry & Science average. Past it, Anigene Disinfectant is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anigene Disinfectant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anigene Disinfectant 13K times last year and spent an estimated £16K. One brand takes every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
8.3%
Market size, estimated
£16Ka year
Peak month
August1.2× the quietest month
Top search term
anigene disinfectant8K searches a year

02 · Price

A sale here is worth £14.78.

Listings sell for £14.78 on average, from £4.66 to £33.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.78 that is £1K to £4K a year per listing.

Average price
£14.78under the $15 to $100 sweet spot
Price range
£4.66–£33.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,315 within Janitorial & Sanitation Supplies. It carries 84 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,315in Janitorial & Sanitation Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
84per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Anigene Disinfectant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Byotrol100%

Demand

Anigene Disinfectant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Prime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Anigene Disinfectant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.19

Doesn't work

Does not work waste of money

Contact with surface has to remain wet for 30mins or it doesn't work

Smell17%+2.38

The smell of cat wee is still there

Smells like boredom

somehow the smell keeps getting worse

Value For Money17%−0.03

this stuff isnt cheap

Not worth it

Expensive

Quality-Overall6%−0.04

Poor performance

Absolute garbage

Ease Of Cleaning4%+0.84

feels like there are no good cleaners out there

Regular detergent just doesn't do it

Love

Smell42%+2.38

Nice clean smell

Brilliant smell

fresh smell

Ease Of Cleaning11%+0.84

Great for all cleaning

Love this cleaner

I use this for cleaning my guinea-pigs cage, and it works really well; easily cleans any wee residue, dries quickly, doesnt have a strong scent, and is safe for them

Advertised Vs Actual Product9%+0.41

Better than advertised

Did the job perfectly

As Described

Ease Of Use7%+0.50

Easy to use

Really come in handy since weve had nothing

Great and easy to use product, the pictures attached do not do it justice

Quality-Overall7%−0.04

Great product

Surprisingly good product

Great quality product and smells amazing

Return

0.2% Return rate 8% Fixable by listing

Functionality-Overall31%▁▇█▁█▁

Doesn't work

Does not work waste of money

Contact with surface has to remain wet for 30mins or it doesn't work

Leak-Proof31%▁▅▅▁█▆

Leaky top

Received today & again it has leaked

the first one was not delivered because it leaked

Dosage8%█▁▁▁▁▁
Advertised Vs Actual Product8%▁█▁▁▁▁
Spray/Flow8%▁▅▁▁▁█

the spray no longer reduces/stops this

FAQ

Common Anigene Disinfectant questions

Answered from the same tracked data.