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Alcohol Wipes

Maybe

Buyers convert on 22.1% of searches. But prices span $2.76–$8.42, mostly outside the sweet spot, so Alcohol Wipes is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 49
Market size
£979K/yr913K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
67%top-5 click share · 13 brands · 26 sellers

Flapen Score

Alcohol Wipes against its category

The dotted line is the Business, Industry & Science average. Past it, Alcohol Wipes is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Wipes 913K times last year and spent an estimated £979K. The top 5 brands take 79% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

22.1% of searches ended in a purchase last week.

Shoppers searched for this 913K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £979K a year.

Searches, last 12 months
913K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
22.1%
Market size, estimated
£979Ka year
Peak month
May1.5× the quietest month
Top search term
alcohol wipes547K searches a year

02 · Price

A sale here is worth £4.86.

Listings sell for £4.86 on average, from £2.76 to £8.42. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £4.86 that is £49K to £61K a year per listing.

Average price
£4.86under the $15 to $100 sweet spot
Price range
£2.76–£8.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£49K–£61K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #10 within Professional Medical Supplies. It carries 1,639 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
7.2%
Average rank
#10in Professional Medical Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,639per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Alcohol Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£98K£196K£294K£392K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Cutiderm38%
  • Alcoclens15%
  • OPTIMUM MEDICAL9%
  • Ezy-Aid9%
  • YNR8%
  • Winner5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Alcohol Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Alcohol Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol wipes547K/yr
  • alcohol wipes for injections59K/yr
  • isopropyl alcohol wipes47K/yr
  • pre injection wipes38K/yr
  • injection wipes31K/yr
  • alcohol swabs27K/yr
  • alcohol wipes for cleaning27K/yr
  • pre injection swabs26K/yr
  • alcohol pads15K/yr
  • 70% isopropyl alcohol wipes11K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.19

Tiny strips

Far too small

These are tiny squares

Quality-Overall9%−0.01

Poor Quality

The overall quality feels cheap

Garbage

Moist/Dry8%−0.01

smudged until it dried I'm not sure I will use it a lot

Also these are not as moist as other wipes i have used

dry

Smell5%−0.03

weird smell

Poor smell

they kinda smell like cheese

Value For Money3%+1.96

They cost more

Very Pricey

Overpriced tissues

Love

Value For Money19%+1.96

Fair price

Great value

Good value for money

Quality-Overall15%−0.01

Excellent product

Same quality as my usual brand

great quality wipes

Advertised Vs Actual Product13%+0.66

Product is as advertised

As described

good description

Ease Of Cleaning10%+0.18

Great little wipes

Cleans everything quickly

Cleans well

Ease Of Use9%+0.70

Easy to use

easy to carry

are easy to open

Return

0.1% Return rate 59% Fixable by listing

Size-Overall43%▇█▇▃▇▄

Tiny strips

Far too small

These are tiny squares

Advertised Vs Actual Product9%▁▁▁▅▅█
Quality-Overall8%▃▁▃▁█▁

Poor Quality

The overall quality feels cheap

Garbage

Moist/Dry8%▃▅▅▅▁█

smudged until it dried I'm not sure I will use it a lot

Also these are not as moist as other wipes i have used

dry

Value For Money5%▁█▁▁▆▁

They cost more

Very Pricey

Overpriced tissues

FAQ

Common Alcohol Wipes questions

Answered from the same tracked data.