alcohol wipes
Worth a lookShows searches that convert (22.1% search→purchase), but prices mostly outside the sweet spot ($2.76–$8.42) keeps it on the watch list.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£979K£979K/yr · 913K searches
Review moat
Okay1,639.19avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.86avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£8.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, alcohol wipes is a £979K/yr Amazon United Kingdom market (913K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
alcohol wipes market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- £972K–£1.2M
- units × avg price
- Conversion rate
- 22.1%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 69%
- Out of stock
- 7.2%
- Avg brand age
- 59 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
26
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
16%
- Cutiderm38%
- Alcoclens15%
- OPTIMUM MEDICAL9%
- Ezy-Aid9%
- YNR8%
- Winner5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top alcohol wipes search terms
- alcohol wipes547K/yr
- alcohol wipes for injections59K/yr
- isopropyl alcohol wipes47K/yr
- pre injection wipes38K/yr
- injection wipes31K/yr
- alcohol swabs27K/yr
- alcohol wipes for cleaning27K/yr
- pre injection swabs26K/yr
- alcohol pads15K/yr
- 70% isopropyl alcohol wipes11K/yr
Top alcohol wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cutiderm Pre-Injection Alcohol Wipes/Swabs Box of 100 Sachets
Cutiderm£3.164.8★1,734 rev
Alcoclens Pre-Injection Alcohol Wipes/Swabs Box of 100 Sachets
Alcoclens£2.764.8★445 rev
Cutiderm Pre-Injection Alcohol Wipes/Swabs Box of 200 Sachets
Cutiderm£5.044.7★400 rev
Premium Alcotip 70% Isopropyl Alcohol Pre-Injection Swabs Alcohol wipes (100pk) (Box of 100)
Ezy-Aid£3.254.5★1,993 rev
YNR 70% Alcohol Pre-Injection Isopropyl Wipes - Individually Wrapped First Aid Skin Cleaning Easy-Tear Sachet Wipes (100PCS)
YNR£4.624.6★621 rev
Newest
by launch date
50 Pieces Alcohol Wipes for Cleaning 6x3cm
JJPJL£3.45163 rev
Cutiderm Pre-Injection Alcohol Wipes/Swabs Box of 200 Sachets
Cutiderm£5.04400 rev
Core Medical 70% Isopropyl Alcohol Pads Individually Sealed Wipes Swabs Suitable For Medical Pre-Injection And Antibacterial Cleaning Portable
Core Medical£6.03208 rev
70% Isopropyl Alcohol Pads 100 Individually Wrapped Wipes 2-Ply
Generic£3.94578 rev
Pack of 120 Anti Bac Wipes Tiny Size 6cmx6cm Greatril Alco Cleaning Wipes with Travel Size for Mobile Phone iPad Door Handle Glasses Tablet PC Computer Laptop
GREATRIL£8.251,012 rev
Trending
90-day click momentum
Cutiderm Pre-Injection Alcohol Wipes/Swabs Box of 500 Sachets
Cutiderm£8.424.9★
50 Pieces Alcohol Wipes for Cleaning 6x3cm
JJPJL£3.454.5★
Premium Alcotip 70% Isopropyl Alcohol Pre-Injection Swabs Alcohol wipes (100pk) (Box of 100)
Ezy-Aid£3.254.5★
YNR 70% Alcohol Pre-Injection Isopropyl Wipes - Individually Wrapped First Aid Skin Cleaning Easy-Tear Sachet Wipes (100PCS)
YNR£4.624.6★
Alcoclens Pre-Injection Alcohol Wipes/Swabs Box of 100 Sachets
Alcoclens£2.764.8★
What buyers say about alcohol wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Excellent product”
“Product is as advertised”
“Great little wipes”
“Easy to use”
“these are great a nice size”
“moisture level good”
“clean effectively”
“Work very well”
“Quite usefull thing to have at home or on the go as can be used in quite a lot of different scenarious from cleaning the screen/glasses or tending to kids wounds”
What buyers complain about
“Tiny strips”
“Poor Quality”
“smudged until it dried I'm not sure I will use it a lot”
“weird smell”
“They cost more”
“the normal wipes are not good for prolonged scrubbing”
“they are quite thin”
“I cannot use them”
“For some reason its not letting me put photo up”
“gets sticky off things”
Top return reasons
Common questions
- Is alcohol wipes profitable to sell on Amazon United Kingdom?
- The niche generates £979K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the alcohol wipes niche?
- 13 brands and 26 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in alcohol wipes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Moist/Dry. The return rate is 0.1%.
- When does demand for alcohol wipes peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the alcohol wipes niche?
- Listings span £2.76–£8.42; the average listing price is £4.86 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.