How competitive is the Alcohol Wipes niche on Amazon United Kingdom?

13 brands and 26 sellers compete in Alcohol Wipes on Amazon United Kingdom. The top 5 Alcohol Wipes products take 67% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Alcohol Wipes?

Alcohol Wipes buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Alcohol Wipes niche?

Alcohol Wipes sells for £4.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.76–£8.42. The average incumbent carries 1,639 reviews — the moat a new listing must climb.

Alcohol Wipes

Alcohol Wipes shows searches that convert (22.1% search→purchase), but prices mostly outside the sweet spot ($2.76–$8.42) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Alcohol Wipes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Alcohol Wipes is a £979K/yr Amazon United Kingdom market (913K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.

Alcohol Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.9% over the last 90 days and 22.1% of searches end in a purchase.

£979K

revenue / yr

Units sold / yr250K

Search volume / yr+10.9%913K

Conversion rate22.1%

Avg price£4.86

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 26

Top-5 product click share67%

Open market21%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Alcohol Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cutiderm Pre-Injection Alcohol Wipes/Swabs Box of 100 Sachets

Price: £3.16
Rating: 4.8/5
Reviews: 1,734
Age: 5y ago

Alcoclens Pre-Injection Alcohol Wipes/Swabs Box of 100 Sachets

Price: £2.76
Rating: 4.8/5
Reviews: 445
Age: 5y ago

Cutiderm Pre-Injection Alcohol Wipes/Swabs Box of 200 Sachets

Price: £5.04
Rating: 4.7/5
Reviews: 400
Age: 1y ago

Premium Alcotip 70% Isopropyl Alcohol Pre-Injection Swabs Alcohol wipes (100pk) (Box of 100)

Price: £3.25
Rating: 4.5/5
Reviews: 1,993
Age: 12y ago

YNR 70% Alcohol Pre-Injection Isopropyl Wipes - Individually Wrapped First Aid Skin Cleaning Easy-Tear Sachet Wipes (100PCS)

Price: £4.62
Rating: 4.6/5
Reviews: 621
Age: 4y ago

Newest

by launch date

50 Pieces Alcohol Wipes for Cleaning 6x3cm

Price: £3.45
Rating: 4.5/5
Reviews: 163
Age: 6mo ago

Cutiderm Pre-Injection Alcohol Wipes/Swabs Box of 200 Sachets

Price: £5.04
Rating: 4.7/5
Reviews: 400
Age: 1y ago

Core Medical 70% Isopropyl Alcohol Pads Individually Sealed Wipes Swabs Suitable For Medical Pre-Injection And Antibacterial Cleaning Portable

Price: £6.03
Rating: 4.6/5
Reviews: 208
Age: 1y ago

70% Isopropyl Alcohol Pads 100 Individually Wrapped Wipes 2-Ply

Price: £3.94
Rating: 4.4/5
Reviews: 578
Age: 3y ago

Pack of 120 Anti Bac Wipes Tiny Size 6cmx6cm Greatril Alco Cleaning Wipes with Travel Size for Mobile Phone iPad Door Handle Glasses Tablet PC Computer Laptop

Price: £8.25
Rating: 4.5/5
Reviews: 1,012
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

Cutiderm38%
Alcoclens15%
OPTIMUM MEDICAL9%
Ezy-Aid9%
YNR8%
Winner5%
Open — no brand owns it (7 brands, 16%)

Alcohol Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume913KCVR22.1%Products16Brands13Top 5 Brands79%OOS Rate7.2%Rating4.6★Reviews1,639Avg BSR#10

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Alcohol Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

alcohol wipes547K/yr -4.2%18.2% conv.
alcohol wipes for injections59K/yr +250.6%28.9% conv.
isopropyl alcohol wipes47K/yr +1.8%9.9% conv.
pre injection wipes38K/yr -0.6%25.8% conv.
injection wipes31K/yr +15.7%26.7% conv.
alcohol swabs27K/yr +15.0%21.0% conv.
alcohol wipes for cleaning27K/yr +10.1%4.7% conv.
pre injection swabs26K/yr +21.4%21.6% conv.
alcohol pads15K/yr +0.3%14.1% conv.
70% isopropyl alcohol wipes11K/yr -0.6%10.5% conv.

What reviews say buyers love and hate about Alcohol Wipes

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Value For Money19%

“Fair price”

Quality-Overall15%

“Excellent product”

Advertised Vs Actual Product13%

“Product is as advertised”

Ease Of Cleaning10%

“Great little wipes”

Ease Of Use9%

“Easy to use”

What buyers complain about

72% of reviews

Size-Overall41%

“Tiny strips”

Quality-Overall9%

“Poor Quality”

Moist/Dry8%

“smudged until it dried I'm not sure I will use it a lot”

Smell5%

“weird smell”

Value For Money3%

“They cost more”

Alcohol Wipes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Advertised Vs Actual Product

3Quality-Overall

4Moist/Dry

5Value For Money

Common Alcohol Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alcohol Wipes 52/100 on Amazon United Kingdom — Worth a look. The niche generates £979K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +10.9% over the last 90 days.