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Aio

Fail

Demand is soft, at -5.8% this quarter, so Aio is a Fail.

Flapen Score
40
40 / 100
Ranks 623 of 740 Business, Industry & Science niches · −9 vs the category median of 49
Market size
£167K/yr203K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
67%top-5 click share · 10 brands · 74 sellers

Flapen Score

Aio against its category

The dotted line is the Business, Industry & Science average. Past it, Aio is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aio 203K times last year and spent an estimated £167K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
1.8%
Market size, estimated
£167Ka year
Peak month
December2.1× the quietest month
Top search term
360mm aio62K searches a year

02 · Price

A sale here is worth £46.52.

Listings sell for £46.52 on average, from £10.17 to £92.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £46.52 that is £0 to £5K a year per listing.

Average price
£46.52inside the $15 to $100 sweet spot
Price range
£10.17–£92.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #144 within Industrial Electrical. It carries 206 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#144in Industrial Electrical
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Aio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

74

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • MSI32%
  • Corsair27%
  • Thermalright14%
  • ID-COOLING8%
  • TR8%
  • ARCTIC4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Aio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Aio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 360mm aio62K/yr
  • 240mm aio36K/yr
  • thermalright aio24K/yr
  • aio cooler 240mm21K/yr
  • 360 aio16K/yr
  • 240 aio6K/yr
  • 240mm aio cooler4K/yr
  • pc water cooling kit7K/yr
  • aio 3604K/yr
  • 360 aio cooler5K/yr

Reviews and returns

What reviews say buyers love and hate about Aio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.12

Lasted 2 years

under 2 years and pump failed

Heating9%+0.33

CPU temperature was slashed in half

Then it stopped working, with a loud grinding noise, and my PC overheated and crashed

Functionality-Overall9%−0.08

it doesnt work

Compatibility-Overall9%−0.08

CHECK SOCKET COMPATIBILITY

Connectivity-Overall9%−0.08

big problem with rgb conection

Love

Value For Money32%+3.21

Good Budget Cooler

Excellent product for budget friendly

Great value for money

Quality-Overall24%−0.01

build quality feels solid

Performance has been really good as well

Excellent product

Heating7%+0.33

Great cooler, looks really nice, and does the job well

It keeps the temperature cool

dose the job really well keeps my 9800x3d cool around 50-61 C even when running at 4k for hours

Size-Overall7%+0.38

Surprised how easy it was to fit

Easy to fit onto the cpu

Assembly/Installation6%+0.28

Easy to install and works well

Installation was also pretty straightforward

Fairly easy to install if you know what youre doing

Return

3.8% Return rate 47% Fixable by listing

Size-Overall42%▄▄█▅▆▆

The Cables that come out of the cooler are also too short

this cooler is larger than many others

Compatibility-Overall31%█▇▁█▇▆

CHECK SOCKET COMPATIBILITY

Defective Material/Parts7%▇▃▇▅▁█
Functionality-Overall5%▁██▁▆▅

it doesnt work

Advertised Vs Actual Product3%▁▄█▁▁▁

FAQ

Common Aio questions

Answered from the same tracked data.