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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 19.
Flapen cover for What service to use for Amazon reimbursement and chargeback claims: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

What service to use for Amazon reimbursement and chargeback claims

Use a contingency recovery specialist for claims and keep your agency on prevention. Pay only on money recovered and grant scoped access, never a login.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for What does an Amazon brand manager do: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

What does an Amazon brand manager do

A brand manager reads the numbers weekly, picks the constraint, ships the fix, and reports what moved, backed by 90 plus data points and priced per product.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Top mistakes when hiring Amazon brand managers: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Top mistakes when hiring Amazon brand managers

Avoid five hiring mistakes, buying on a pitch, skipping the brands-per-manager question, signing annually, paying a percent of ad spend, and ignoring sourcing.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Recommended services to win Buy Box consistently: three Flapen operators in a weekly review over printed charts
Working with Agencies

Recommended services to win Buy Box consistently

No service sells Buy Box share. Hire for the four inputs that win it, seller health, price, fulfillment speed, and stock in that order, then write a stop rule.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Recommended service to fix suppressed listings: three Flapen operators in a weekly review over printed charts
Working with Agencies

Recommended service to fix suppressed listings

Count your down ASINs, then work four gated stages, find the failing attribute, fix it at the source, confirm the offer is buyable, and close the process gap.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Product launch on Amazon done-for-you: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Product launch on Amazon done-for-you

Score a done-for-you launch team on who does each of six functions, then plan about seven months and $25,000 to $50,000 across five products, 200 units first.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Pricing models for Amazon brand management retainers: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Pricing models for Amazon brand management retainers

Name which of four models you are buying, flat fee, per product, percent of ad spend, or revenue share, then ask how many brands your manager carries today.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for PPC and DSP management for Amazon brands: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

PPC and DSP management for Amazon brands

Run sponsored ads properly first and add DSP only when search is efficient, inventory is stable, and budget is real. Agree attribution before the first dollar.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for North America Amazon wholesale and private label support: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

North America Amazon wholesale and private label support

Buy support for the business you run. Wholesale is supply and the buy box, private label is demand. Both start by sizing the category against $2 million.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to fix low Amazon conversion rate: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

How to fix low Amazon conversion rate

Fix the page before the traffic. Work seven levers in impact order, starting with the primary image and price, one change at a time, one full week of data.
Joel Turcotte Gaucher

Joel Turcotte Gaucher