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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 21.
Flapen cover for Compare retainer models for Amazon brand management: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Compare retainer models for Amazon brand management

Convert every retainer to cost per product per month and check what sits inside the fee. A flat $800 to $2,400 all-in tier differs from metered hours.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Brand Registry support and trademark help on Amazon: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Brand Registry support and trademark help on Amazon

Treat the trademark filing and registry enrollment as two purchases from two kinds of provider, then judge the agency on what it does weekly after enrollment.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Bilingual Amazon account managers for Europe and LATAM: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Bilingual Amazon account managers for Europe and LATAM

Hire for native reading ability, not just speech. Test the person on a live listing in the target language, and treat Mexico, Spain, and Brazil separately.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best Amazon seller account management services: three Flapen operators in a weekly review over printed charts
Working with Agencies

Best Amazon seller account management services

Run four gates in order, a free written audit, a scoped proposal, a measurable 30-day improvement, and a 90-day review, hiring month to month throughout.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best Amazon account management service: three Flapen operators in a weekly review over printed charts
Working with Agencies

Best Amazon account management service

Diagnose which of four bottlenecks is live, catalog, conversion, advertising, or capacity, then buy the service that clears it and set a stage-based target.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Vendor Central vs Seller Central management help: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Amazon Vendor Central vs Seller Central management help

Vendor Central means purchase orders, deductions, and content. Seller Central means pricing, stock, and ads. Hire for the console you run, one team for both.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon SEO vs PPC which to prioritize: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Amazon SEO vs PPC which to prioritize

Sequence rather than choose. Ads buy the velocity a new product needs to rank, organic keeps that traffic cheaper later, and margin arithmetic decides the mix.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon PPC management service comparison: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Amazon PPC management service comparison

Compare on four axes, fee model, who logs in, what they report, and whether listings are in scope, then convert each quote to cost per $100 of managed spend.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon PPC + listing optimization bundled service: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Amazon PPC + listing optimization bundled service

Bundle ads and listing work under one owner who reports conversion rate weekly, since two vendors share one alibi. Ask which of five traffic channels they run.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon PPC and SEO agency recommendations: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Amazon PPC and SEO agency recommendations

Confirm the market clears $2 million a year before shortlisting any PPC and SEO agency, then ask for a shared keyword map and validate with 200 units first.
Joel Turcotte Gaucher

Joel Turcotte Gaucher