Machete Systems presents itself on its website as an Australian Amazon marketing consultancy covering strategy, services, account management, and support. Flapen employs 50 operators, sources and launches brands from zero, and publishes the outcome it is held to. The eight-row comparison below sets the two models side by side.
The short version
- Machete Systems states an Australian consulting scope. Its home page names Amazon marketing consultants, account management, and support.
- A badge for Amazon's Service Provider Network sits on the pages. No fee or founding year sits with it.
- Its second captured page is an Amazon news article. The site runs a news feed rather than a priced menu.
- Flapen publishes the outcome it is held to. The majority of brands we run turn profitable in year one.
- Flapen prices the year in advance. $800 to $2,400 a month, all 50+ services, 30 days of notice.
What Machete Systems says it offers
Everything here comes from two pages on machetesystems.com.au, captured on 5 September 2026.
The home page is titled Amazon Marketing Consultants, Amazon Marketing Services. Its description states an Australian based consultancy offering Amazon marketing strategy and services, account management, and support. The first heading names Australian Amazon marketing consultants, and a second states that solutions are tailored and built for your business.
Under those headings sit a section for what its clients are saying and one for the latest ecommerce and Amazon news. The pages carry a badge for Amazon's Service Provider Network, as of September 2026.
One headline in that feed announces a partnership with Smollan, called a global, e-enabled Amazon solution. Another addresses Australian brands expanding beyond the United States under new tariffs. The rest is Amazon news, from physical stores to South Korea gaining Amazon Global.
The second captured page is one of those posts, titled Back to the Future, Amazon Plans to Open Physical Stores. Its address carries a December 2021 date, and it names no service, no fee, and no client result.
No fee, no contract term, and no founding year appears on either page as of September 2026. Its services list carries no fee beside any item, and neither page states how many brands an account manager carries. Those are absences in the capture, not claims about the company.
Its own service text names Amazon PPC campaigns monitored for return on ad spend, Amazon A+ content pages, Seller Central account management, and a Fulfillment by Amazon consultancy. None of those lines carries a fee.
What Flapen offers
The day you leave decides how much of the year you keep. Our clients run month to month on 30 days of notice. They leave with the Seller Central account, the campaigns, the creative, and a written handover.
Fifty operators sit on our payroll, head office Abu Dhabi, sourcing and quality control in our Guangzhou studio, creative in our Dubai studio. They carry about 70 brands, about 1.4 each, nothing subcontracted. Every tier buys all 50+ services, $800 a month for one product up to $2,400 for five, which is Amazon brand management.
Our system runs five steps: market, product, traffic, plan, launch. A market clears $2 million a year and a return rate under 8% before we quote it. Phase 1 puts 200 units live on $5,000 to $10,000.
Our science publishes 193,753 niches scored at the 2026-08-26 capture, with 4.8% passing. Our operators run accounts in tools we built for ads, marketing, and valuation. The outcome we publish is the number to hold anyone to: the majority of brands we run turn profitable in year one.
Side by side
| Flapen | Machete Systems | |
|---|---|---|
| Who does the work and where | 50 operators, in-house, Abu Dhabi, Guangzhou, Dubai | site states an Australian base |
| Brands per account manager | about 1.4 | not published, September 2026 |
| Launch a brand from zero | yes, Amazon FBA Launch | not published, September 2026 |
| Sourcing and creative | in-house studios | not published, September 2026 |
| Advertising | in-house, ACoS targets by stage | site names Amazon marketing services |
| Technology | own tools, own data layer | not published, September 2026 |
| Pricing model | $800 to $2,400 a month, everything included | not published on the captured pages as of September 2026 |
| Contract and exit | month to month, 30 days, you keep everything | not published, September 2026 |
Right column from the two machetesystems.com.au pages in Sources, captured 5 September 2026. Not published means those pages do not state it.
Where Machete Systems may be the right fit
Fit is not quality, and only fit is decided here. Machete Systems states an Australian base and prints the phone number +61 1300 622 438. A brand selling into Amazon Australia is reading a consultancy that names its market.
Account management and support sit in its own description, which suits a seller who wants a standing consulting relationship. The pages also carry a badge for Amazon's Service Provider Network as of September 2026. That badge counts for a buyer whose shortlist starts in Amazon's own directory.
A brand we launched and run
The site says it plainly: every store here was built and launched through Flapen's Amazon FBA service. Tiny Tinker makes toddler play and feeding products, and Flapen has managed the brand for three years running. The headline figure is +41% year-over-year pace.
The outcome sentence reads: Three years in, the account runs ahead of last year on less ad spend, and the hero product moves 500+ units a month.
Year three on one account is what Amazon FBA Launch is built for.
How to test both of us
Sellers arrive here saying the same thing: I'm spending money on ads but don't know if it's working. Send these six questions in writing to everyone on your list, mine included.
| The question | What a complete answer contains |
|---|---|
| What share of accounts turn profitable in year one? | A share with its denominator |
| How many brands does my account manager carry? | One number. Ours is about 1.4 |
| Is the fee flat, a share of sales, or of ad spend? | A figure and what it covers |
| What makes you tell me to stop selling a product? | Four signals over 60 to 90 days |
| Who employs my account team, and where? | Roles, cities, and subcontractors |
| What do I keep on exit, and on what notice? | Account, campaigns, creative, handover, days |
Then price the year before you sign. Management at $1,500 a month, the three-product tier, is $18,000 over twelve months, and the $1,000 monthly ad floor we recommend adds $12,000. Divide that $30,000 by your own contribution margin to see the added sales it has to produce before it pays for itself.
| The line | The worked number |
|---|---|
| Management, twelve months | $18,000 |
| Advertising at the floor | $12,000 |
| Added sales needed | $30,000 divided by your own margin |
Inventory sits on top. If Flapen does not clear your version of this test, do not hire us.
What most agencies will not tell you
A comparison page by one agency about another is not evidence, so score the arithmetic, not my adjectives. Nobody writes down the direction their fee model pushes the work.
A flat fee is paid the same whether the ad account spends $2,000 or $20,000 in a month. A share of ad spend grows with the budget, so on a $20,000 month the invoice is whatever share you agreed, on top of the spend itself.
| Fee model | On $30,000 of sales and $6,000 of ad spend |
|---|---|
| Flat monthly fee | $1,500, whatever the month does |
| Share of sales at 5% | $1,500, climbing with every price rise |
| Share of ad spend at 10% | $600, climbing with every added dollar |
Ask which model you are being sold, then ask what the invoice does the month you halve the ad budget.
Machete Systems alternatives
Four structures cover this decision, and the structure matters more than the name on the invoice. Full service puts one team on the whole account for a monthly fee, and a specialist takes one function, usually the ad account. An in-house hire moves the knowledge onto your payroll, and a platform sells you data and leaves the work.
Related answers
Sources
- Machete Systems, Amazon marketing consultants and services
- Back to the Future, Amazon plans to open physical stores
Last verified 5 September 2026. If anything here about Machete Systems is out of date, email us at the address on flapen.com and it is corrected within five working days.
This week, at no cost, add up twelve months of fees and ad spend, then find the month your brand first covered its costs. Send us those six questions and a written audit with prioritized fixes comes back inside 48 hours, free of charge, from Flapen.
