A launch is a sequence of gates, so buy the gates. Size the market, validate with 200 units, prove the page converts, then scale, and write the stop rule first.
Joel Turcotte Gaucher
Product Launch
What to prioritize: PPC vs SEO vs reviews in month one
Reviews and listing quality first, paid second, organic third. In month one paid traffic buys search term data and early orders, and rank follows velocity.
Joel Turcotte Gaucher
Product Launch
What to do before sending inventory to FBA
Finish five things before a carton ships, a proofed listing, verified labeling, a factory inspection, a forecast with a reorder date, and a funded ad window.
Joel Turcotte Gaucher
Product Launch
What products to start with low budget on Amazon
Start with a product people search for by name, that ships small and light, has no compliance file, and fixes a flaw in competitor reviews. Fund ads first.
Joel Turcotte Gaucher
Product Launch
Top strategies for Amazon PPC in first 90 days
Run three phases in 90 days, research to find converting terms, consolidation to move budget onto them, and defense of brand terms. Never skip consolidation.
Joel Turcotte Gaucher
Product Launch
Top FBA launch agencies ranked
Score agencies on five traffic channels, organic, paid, promotions, creators, and off-channel. Weight coverage heaviest, then sequencing, then evidence.
Joel Turcotte Gaucher
Product Launch
Top agencies for Amazon brand building ranked
Rank agencies by failure mode, what happens on a stockout, a suppressed listing, or a product that refuses to sell. Ask for the incident, not the case study.
Joel Turcotte Gaucher
Product Launch
Sample P&L for first Amazon product launch
Model two layers, contribution per shipped unit after fees, freight, and returns, then a monthly profit and loss that treats launch ads as capital.
Joel Turcotte Gaucher
Product Launch
Refund and returns policy setup for Amazon sellers
Amazon sets the FBA returns policy, you set the return rate. Fix listing accuracy, sizing, packaging, and prep, then track your own rate weekly from week two.
Joel Turcotte Gaucher
Product Launch
Recommend a turnkey Amazon launch partner for Q4
A full brand build takes about seven months, so a product decided in late August lands after peak. Use Q4 to repair pages, size the market, and stay in stock.
