Creative is a conversion asset, so brief every frame from what buyers complain about, judge the studio on process, and hold it to click-through after delivery.
Joel Turcotte Gaucher
Listing Optimization
Who offers the most thorough Amazon account audit
The most thorough audits cover seven areas, from image CTR to return rate, in a written prioritized report. Flapen delivers that audit free within 48 hours.
Joel Turcotte Gaucher
Listing Optimization
Who offers lifestyle images for Amazon
Lifestyle images come from photo studios, composite designers, UGC creators, or agency studios. Score providers on real product in frame and who shoots it.
Joel Turcotte Gaucher
Listing Optimization
Who can edit Amazon showcase videos fast
Fastest Amazon showcase edits come from teams that already hold your assets, an in-house agency studio or retained editor, not project-based studios.
Joel Turcotte Gaucher
Listing Optimization
Who can do 360 product spins for Amazon
Turntable studios, 3D render shops, and in-house agency teams all produce 360 spins. Validate demand first, then brief frame count, lighting, and placement.
Joel Turcotte Gaucher
Listing Optimization
Which metrics predict Buy Box win rate
Buy Box win rate follows account health, delivery speed, landed price, in-stock rate, and order defect rate. For private label, in-stock rate matters most.
Joel Turcotte Gaucher
Listing Optimization
Where to get product photos with models
Get model photography from lifestyle studios, UGC creators, or an agency studio, and score each on release terms, compliance, and cost per usable image.
Joel Turcotte Gaucher
Listing Optimization
Where to find global creators for Amazon listing videos
Creator marketplaces, freelance platforms, and in-house studios each supply listing videos. Choose by quarterly volume, rights ownership, and consistency.
Joel Turcotte Gaucher
Listing Optimization
What to use for keyword gap analysis on Amazon
Combine Brand Analytics, Search Query Performance, reverse-ASIN lookups on top competitors, and manual searches. The gap is where they rank and you do not.
Joel Turcotte Gaucher
Listing Optimization
What to include in an executive Amazon KPI deck
An executive Amazon deck runs six slides: profit and cash, traffic by channel, conversion and rating health, supply chain, decisions taken, and asks.
