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Listing Optimization

Optimize Amazon listings for higher rankings and conversions. Titles, bullets, images, and A+ Content best practices.
Flapen cover for Amazon Storefront Logo and the Five Stages It Has to Clear: a Flapen operator reviewing a grid of listing image frames on a monitor
Listing Optimization

Amazon Storefront Logo and the Five Stages It Has to Clear

A storefront mark clears five stages, and the one sellers skip is asking how many other brands the person who keeps it consistent already carries.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon SEO Service Costs and What the Fee Must Cover: choosing the hero sample for a shoot against a color card
Listing Optimization

Amazon SEO Service Costs and What the Fee Must Cover

A search optimization service is sold per product each month, so divide the fee by the products it covers and check the unit can deliver the claim.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon SEO Pricing and the Four Ways the Work Is Sold: choosing the hero sample for a shoot against a color card
Listing Optimization

Amazon SEO Pricing and the Four Ways the Work Is Sold

Search work on Amazon sells in four fee shapes, and the shape decides who carries the loss when a listing rewrite fails its 60 to 90 day window.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon SEO Experts and the Five Gates They Clear: a creative review around one laptop in a loft office
Listing Optimization

Amazon SEO Experts and the Five Gates They Clear

Search expertise on Amazon runs as five stages with a gate on each, and the launch and maturity ACoS numbers separate an expert from a confident pitch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon SEO Agency Scored on Six Weighted Rows: a creative review around one laptop in a loft office
Listing Optimization

Amazon SEO Agency Scored on Six Weighted Rows

Score any firm selling Amazon search work on six weighted rows, set the pass mark before the first call, and count every unanswered row as a zero.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon SEO and the Checklist That Earns Organic Rank: a lifestyle shot set up on a carton in a warehouse corner
Listing Optimization

Amazon SEO and the Checklist That Earns Organic Rank

Amazon rank is earned by a listing that converts, so run the nine checks in order and start with a market worth $2 million a year you can capture.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Enhanced Brand Content and What Moves Conversion: a lifestyle shot set up on a carton in a warehouse corner
Listing Optimization

Amazon Enhanced Brand Content and What Moves Conversion

Enhanced Brand Content is the older name for A+ content, so the live question is which of the ranked failures below is costing you buyers right now.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Cosmo Algorithm and What to Change on Your Listing: a product video shoot with a phone on a gimbal in the studio
Listing Optimization

Amazon Cosmo Algorithm and What to Change on Your Listing

Cosmo is the name sellers use for the newer Amazon search model, so diagnose the symptom in your own numbers before you rewrite a single word.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to Create an Amazon Storefront and What the Build Costs: a product video shoot with a phone on a gimbal in the studio
Listing Optimization

How to Create an Amazon Storefront and What the Build Costs

Eligibility is the gate, and the rest is a creative project you price in hours and pay back in the extra units the finished page has to move.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Customizing Storefront Pages Without Wasting the Build: a Flapen operator reviewing a grid of listing image frames on a monitor
Listing Optimization

Customizing Storefront Pages Without Wasting the Build

A customized Amazon Brand Store fails in five ways ranked by cost, so check the traffic pointing at it and the brief behind it before you redesign a page.
Joel Turcotte Gaucher

Joel Turcotte Gaucher