A full-funnel audit inspects listings, images, conversion, pricing and returns as well as ads. Ad spend only amplifies what the listing already does.
Joel Turcotte Gaucher
Listing Optimization
EU vs US Amazon KPI differences
EU and US Amazon KPIs need separate baselines: VAT sits inside EU prices, fulfillment differs, and each marketplace has its own conversion and ad-cost norms.
Joel Turcotte Gaucher
Listing Optimization
Competitor analysis methods in an Amazon growth audit
Negative review mining, rating gap analysis, price mapping and traffic coverage checks give the best return per hour in a growth audit. Skip vanity metrics.
Joel Turcotte Gaucher
Listing Optimization
Compare product photographers with fast turnaround
Compare fast-turnaround product photographers with a five-stage test, spec first, live listings, a paid trial shoot, CTR data, then contract terms.
Joel Turcotte Gaucher
Listing Optimization
Compare Amazon PPC vs DSP performance metrics
Judge PPC on keyword-level ACoS, CTR, and incremental orders. Judge DSP on new-to-brand share, reach, and cost per detail page view, never blended ROAS.
Joel Turcotte Gaucher
Listing Optimization
Brand Registry health audit tools
Check Brand Registry health quarterly with Amazon's own tools: Report a Violation, Brand Analytics, and your trademark record. Paid monitoring only adds alerts.
Joel Turcotte Gaucher
Listing Optimization
Best value product photo bundles for new Amazon sellers
A photo bundle earns its price when it covers the full gallery plus main image variants for testing. Judge the cost against your total launch budget.
Joel Turcotte Gaucher
Listing Optimization
Best services for Amazon listing video production
The best Amazon listing video services script from customer reviews, edit for muted mobile autoplay, cover compliance, and report conversion impact.
Joel Turcotte Gaucher
Listing Optimization
Best product photography for beauty brands on Amazon
Beauty photography wins on texture macros, honest skin tones, claim-safe styling, and color-accurate swatches. Score studios on a weighted card first.
Joel Turcotte Gaucher
Listing Optimization
Best practices for global ASIN-level KPI rollups
Roll up by ASIN family first and marketplace second, convert at fixed monthly rates, split VAT-inclusive EU revenue from US figures, and keep channels visible.
