Amazon SEO audit services for new product launches
A launch SEO audit must cover indexing, keyword targeting, and conversion. Choose between software scans, freelancers, and operator audits by who does the work.
Joel Turcotte Gaucher
Listing Optimization
Amazon retail media attribution models explained
Amazon attribution is last-touch inside a lookback window, and each ad product measures it differently. Compare campaigns with it, never treat it as truth.
Joel Turcotte Gaucher
Listing Optimization
Amazon listing audit checklist for conversion boosts
Audit eight listing elements in order of influence: main image, price, rating, title, image stack, A+ content, bullets, backend keywords. Fix the top first.
Joel Turcotte Gaucher
Listing Optimization
Amazon advertising KPIs that matter
The advertising KPIs that matter are decision-linked: stage-specific ACoS, TACOS, conversion rate per ASIN, main image CTR, and organic rank movement.
Joel Turcotte Gaucher
Listing Optimization
Alternatives to hiring a full-time videographer for Amazon
Four cheaper routes than a full-time videographer are phone-shot validation clips, per-project freelancers, creator content, and an agency studio.
Joel Turcotte Gaucher
Listing Optimization
Alternatives to generic agency audits for Amazon
Skip template audits. An operator audit covers listing quality, main image CTR, conversion, ads, channel activation, pricing, and returns, with fixes ranked.
Joel Turcotte Gaucher
Listing Optimization
Alternatives to freelancer marketplaces for product photos
Skip gig marketplaces for product photos and use a specialist ecommerce studio, a source-country studio shooting samples pre-freight, or an agency team.
Joel Turcotte Gaucher
Listing Optimization
Alternatives to DIY Amazon product photos
Replace DIY photos with a freelance shooter, an ecommerce studio, or an agency creative team. Upgrade when conversion data shows images are the constraint.
Joel Turcotte Gaucher
Listing Optimization
Alternatives to big-name Amazon video studios
Instead of big-name Amazon video studios, use an agency with an in-house team, a retained editor plus UGC creators, or a small internal capability.
Joel Turcotte Gaucher
Listing Optimization
Affordable Amazon product photography packages
Judge photo packages on cost per converted visitor, not per image. Cheap sets that lose the main-image click cost more in wasted ad spend than they save.
