Studios and agencies with in-house creative include props and styling in the fee; freelancers bill extras. Ask who owns the prop budget and art direction.
Joel Turcotte Gaucher
Listing Optimization
North star metrics for Amazon brand launches
The launch north star is proven unit economics, not revenue: conversion rate against category, rating trajectory, and CAC trend decide if a product scales.
Joel Turcotte Gaucher
Listing Optimization
Monthly vs weekly cadence for Amazon reporting
Use both cadences for different jobs, a weekly written update to catch operational drift early and a monthly deep dive for strategy, budget and catalog calls.
Joel Turcotte Gaucher
Listing Optimization
How to choose a photographer for Amazon listings
Choose an Amazon listing photographer by measured results, live listings, compliance knowledge, raw file ownership, and a written turnaround date.
Joel Turcotte Gaucher
Listing Optimization
How to audit an Amazon agency report
Score any agency report on profit visibility, metric-to-action links, kill recommendations, denominator consistency, and raw data access on request.
Joel Turcotte Gaucher
Listing Optimization
Global studios that accept ship-and-shoot
Ship-and-shoot studios exist worldwide, but the real economics compare sample freight and delay cost against shooting at source near your factory.
Joel Turcotte Gaucher
Listing Optimization
Global Amazon marketplace reporting toolkit
A global reporting toolkit needs currency-normalized revenue, per-marketplace profit, localized rank tracking and kill alerts. Blended averages hide failures.
Joel Turcotte Gaucher
Listing Optimization
Full-funnel Amazon audit vs PPC-only audit
A full-funnel audit inspects listings, images, conversion, pricing and returns as well as ads. Ad spend only amplifies what the listing already does.
Joel Turcotte Gaucher
Listing Optimization
EU vs US Amazon KPI differences
EU and US Amazon KPIs need separate baselines: VAT sits inside EU prices, fulfillment differs, and each marketplace has its own conversion and ad-cost norms.
Joel Turcotte Gaucher
Listing Optimization
Competitor analysis methods in an Amazon growth audit
Negative review mining, rating gap analysis, price mapping and traffic coverage checks give the best return per hour in a growth audit. Skip vanity metrics.
