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Getting Started

Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials.
Flapen cover for Amazon seller roadmaps and capital: the complete guide: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Amazon seller roadmaps and capital: the complete guide

Fund gates, not months. Size the market, buy 200 units, prove rating, conversion and acquisition cost, then scale, and never borrow against an untested season.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Which products work well for global shipping: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Which products work well for global shipping

Small, light, durable products without batteries, liquids or plugs ship globally best. Fragile, heavy or regulated items lose their margin crossing borders.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for What to use for China to Amazon warehouse logistics: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

What to use for China to Amazon warehouse logistics

Standard restocks run factory to forwarder to Amazon, weak factories need origin prep added, and high volumes justify a 3PL buffer against stranded stock.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for What products need higher upfront capital on Amazon: two Flapen operators counting a first modest inventory on a pallet
Getting Started

What products need higher upfront capital on Amazon

Oversize goods, certified categories, electronics, apparel size runs, and slow-lead-time products all demand more cash than the usual $8,000 to $15,000 launch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Week-by-week FBA growth checklist: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Week-by-week FBA growth checklist

A twelve-week FBA growth plan in two-week blocks covering listing, ads, reviews, and price tests, each ending in a measurable gate before you advance.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Validate product ideas before launching on Amazon: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Validate product ideas before launching on Amazon

Validation is staged spending: desk research proves the market, samples prove the unit, a 200-unit test batch proves rating, conversion, and acquisition cost.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Supplier vetting tips for Amazon sellers: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Supplier vetting tips for Amazon sellers

Vet suppliers on a weighted score: verify the factory exists, test communication under pressure, audit quality systems, and check finances before any deposit.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Step by step Amazon seller roadmap global: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Step by step Amazon seller roadmap global

Prove one marketplace, then expand in tiers, home region, English markets, then the EU. Each tier must fund the next one's inventory and compliance.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Step-by-step Amazon launch with zero product idea: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Step-by-step Amazon launch with zero product idea

Start from market filters, not inspiration. Screen categories by size and rating gaps, shortlist, verify economics, sample, then launch a small test batch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Saturated niches to stay away from: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Saturated niches to stay away from

Saturation is a measurable condition, not a product type. Uniform 4.5 plus ratings, commodity pricing and huge review moats on page one mean stay out.
Joel Turcotte Gaucher

Joel Turcotte Gaucher