Do You Need a Trademark, UPC, or Brand Registry to Sell on Amazon?
What is actually required vs. recommended before you launch on Amazon. A clear breakdown of trademarks, UPCs, GTIN exemptions, and Brand Registry with the operator perspective on what matters and what does not.
Joel Turcotte Gaucher
Getting Started
The 10 Mistakes That Kill New Amazon Sellers Before They Start
Most Amazon sellers fail not because they chose the wrong product. They fail because they asked the wrong question from the beginning. Here are the 10 mistakes I see after launching 300+ brands and how to avoid every one of them.
Joel Turcotte Gaucher
Getting Started
Amazon FBA Setup: Brand Registry, Trademarks, and UPCs — What Operators Actually Do First
The full Amazon FBA setup process from trademark filing to Brand Registry enrollment. What each step costs, why the sequence matters, and how to avoid the mistakes that delay your launch by months.
Joel Turcotte Gaucher
Getting Started
How Much Does It Actually Cost to Launch on Amazon FBA?
The real numbers behind launching an Amazon product, broken into a two-phase budget framework. Phase 1 validation costs $5K-$10K for 200-300 units. Phase 2 scale comes only after the data proves product-market fit.
Joel Turcotte Gaucher
Getting Started
Amazon FBA vs FBM: How to Choose the Right Fulfillment Method
FBA vs FBM is not just a logistics decision. It directly affects your conversion rate, cost of customer acquisition, and ability to scale. Here is how operators think about it.
Joel Turcotte Gaucher
Getting Started
Amazon US or Europe: Where Should You Launch First?
Most new Amazon sellers should start in the US. Here is the data-driven expansion sequence we use across 300+ brands at Flapen, and when Europe actually makes sense as your next move.
