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Getting Started

Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials.
Flapen cover for Amazon Storage Fees and the Decisions That Set Them: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Amazon Storage Fees and the Decisions That Set Them

Storage cost is set by the purchase order and the factory, so read the current rates in your own account and fix packaging, order size, and defects.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Seller Registration and How to Score Your Readiness First: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Amazon Seller Registration and How to Score Your Readiness First

The account itself is a form. Score your market, your product, your traffic, and your written stop rule against a pass mark you set before you register.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Seller Register and the Arithmetic Before You Open One: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Amazon Seller Register and the Arithmetic Before You Open One

Registering is the reversible part of a launch. The money starts at a market clearing $2M a year and a first run of 200 units costing $5,000 to $10,000.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Brand Registration and the Numbers That Decide It: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Amazon Brand Registration and the Numbers That Decide It

Confirm the program rules inside your own Seller Central account, then decide with 90+ data points whether the brand under the mark has earned the week.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon seller roadmaps and capital: the complete guide: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Amazon seller roadmaps and capital: the complete guide

Fund gates, not months. Size the market, buy 200 units, prove rating, conversion and acquisition cost, then scale, and never borrow against an untested season.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Which products work well for global shipping: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Which products work well for global shipping

Small, light, durable products without batteries, liquids or plugs ship globally best. Fragile, heavy or regulated items lose their margin crossing borders.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for What to use for China to Amazon warehouse logistics: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

What to use for China to Amazon warehouse logistics

Standard restocks run factory to forwarder to Amazon, weak factories need origin prep added, and high volumes justify a 3PL buffer against stranded stock.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for What products need higher upfront capital on Amazon: two Flapen operators counting a first modest inventory on a pallet
Getting Started

What products need higher upfront capital on Amazon

Oversize goods, certified categories, electronics, apparel size runs, and slow-lead-time products all demand more cash than the usual $8,000 to $15,000 launch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Week-by-week FBA growth checklist: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Week-by-week FBA growth checklist

A twelve-week FBA growth plan in two-week blocks covering listing, ads, reviews, and price tests, each ending in a measurable gate before you advance.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Validate product ideas before launching on Amazon: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Validate product ideas before launching on Amazon

Validation is staged spending: desk research proves the market, samples prove the unit, a 200-unit test batch proves rating, conversion, and acquisition cost.
Joel Turcotte Gaucher

Joel Turcotte Gaucher