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Getting Started

Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 4.
Flapen cover for How to audit a sourcing partner for Amazon sellers: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

How to audit a sourcing partner for Amazon sellers

Audit a sourcing partner on five checks, factory verification, inspection practice, manager workload, quote transparency, and how failures get handled.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global lead times and shipping costs for Amazon restock: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Global lead times and shipping costs for Amazon restock

Restock timing comes down to one number, the reorder point, daily sales times total lead time plus safety stock, measured leg by leg on your first order.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon marketplaces product research help: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Global Amazon marketplaces product research help

Research for non-US marketplaces cannot be ported from US data. Compare tools, local VAs, and full-service teams on native language depth and demand evidence.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Eco friendly product sourcing for Amazon brands: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Eco friendly product sourcing for Amazon brands

Eco sourcing works when the premium survives the arithmetic: certified materials cost more, so the market must pay a higher price than the standard one earns.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Content calendar for Amazon posts and ads quarter one: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Content calendar for Amazon posts and ads quarter one

Plan quarter one around one monthly shoot feeding Posts, ad creative, and A+ tests on a weekly cadence. Reuse beats volume, and every asset gets a second job.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Competitor analysis workflow for new Amazon sellers: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Competitor analysis workflow for new Amazon sellers

Study the top ten listings in four passes covering rating gaps, grouped complaints, pricing, and traffic sources. Each pass yields one decision input.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Compare 3PL vs sourcing agent for Amazon brands: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Compare 3PL vs sourcing agent for Amazon brands

A sourcing agent works upstream of production, factories, price, QC. A 3PL works downstream, storage, prep, forwarding. Most stockflow pain needs both.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Cheap ways to validate samples before ordering: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Cheap ways to validate samples before ordering

Score samples on a weighted card: side-by-side against the category leader, stress tests at home, packaging drops, and a second blind sample from the factory.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Bundling strategies for no-idea sellers: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Bundling strategies for no-idea sellers

Bundle to complete a job buyers already pay for. Mine negative reviews for the missing companion item and price so one fulfillment fee replaces two.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Budget allocation model for the first 90 days: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Budget allocation model for the first 90 days

Allocate half to validation inventory, a quarter to 90 days of ads, 15 percent to creative, and hold the rest as buffer. Gate each stage before spending more.
Joel Turcotte Gaucher

Joel Turcotte Gaucher