Content calendar for Amazon posts and ads quarter one
Plan quarter one around one monthly shoot feeding Posts, ad creative, and A+ tests on a weekly cadence. Reuse beats volume, and every asset gets a second job.
Joel Turcotte Gaucher
Getting Started
Competitor analysis workflow for new Amazon sellers
Study the top ten listings in four passes covering rating gaps, grouped complaints, pricing, and traffic sources. Each pass yields one decision input.
Joel Turcotte Gaucher
Getting Started
Compare 3PL vs sourcing agent for Amazon brands
A sourcing agent works upstream of production, factories, price, QC. A 3PL works downstream, storage, prep, forwarding. Most stockflow pain needs both.
Joel Turcotte Gaucher
Getting Started
Cheap ways to validate samples before ordering
Score samples on a weighted card: side-by-side against the category leader, stress tests at home, packaging drops, and a second blind sample from the factory.
Joel Turcotte Gaucher
Getting Started
Bundling strategies for no-idea sellers
Bundle to complete a job buyers already pay for. Mine negative reviews for the missing companion item and price so one fulfillment fee replaces two.
Joel Turcotte Gaucher
Getting Started
Budget allocation model for the first 90 days
Allocate half to validation inventory, a quarter to 90 days of ads, 15 percent to creative, and hold the rest as buffer. Gate each stage before spending more.
Joel Turcotte Gaucher
Getting Started
Best tools for Amazon keyword research in first 90 days
In the first 90 days your own search term report beats any paid suite. Add one estimator tool, Amazon's free data sources, and a spreadsheet of decisions.
Joel Turcotte Gaucher
Getting Started
Best tools for Amazon FBA product research
Buy the cheapest tool covering market size, sales estimates, reviews, and price history, then spend the rest on samples and factory quotes instead.
Joel Turcotte Gaucher
Getting Started
Best service for verifying supplier margins
No service reads a factory's books. Verify margins by triangulating: parallel quotes, bill-of-materials costing, and an on-the-ground team scored on evidence.
Joel Turcotte Gaucher
Getting Started
Best products to sell on Amazon with small budget
Small budgets win with light, unbreakable products priced $20 to $40 in low-review markets. A launch runs $8,000 to $15,000, so buy fewer units, not worse ones.
