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Getting Started

Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 2.
Flapen cover for Supplier vetting tips for Amazon sellers: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Supplier vetting tips for Amazon sellers

Vet suppliers on a weighted score: verify the factory exists, test communication under pressure, audit quality systems, and check finances before any deposit.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Step by step Amazon seller roadmap global: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Step by step Amazon seller roadmap global

Prove one marketplace, then expand in tiers, home region, English markets, then the EU. Each tier must fund the next one's inventory and compliance.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Step-by-step Amazon launch with zero product idea: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Step-by-step Amazon launch with zero product idea

Start from market filters, not inspiration. Screen categories by size and rating gaps, shortlist, verify economics, sample, then launch a small test batch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Saturated niches to stay away from: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Saturated niches to stay away from

Saturation is a measurable condition, not a product type. Uniform 4.5 plus ratings, commodity pricing and huge review moats on page one mean stay out.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Risk checklist for new Amazon suppliers: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Risk checklist for new Amazon suppliers

Run every new supplier through five ordered gates, legal identity, product proof, commercial terms, an inspected pilot, then monitored scale. Never skip one.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Recommended tools for Amazon product research and sourcing: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Recommended tools for Amazon product research and sourcing

Pick research and sourcing tools by category and scorecard, weighting data coverage, estimate honesty, and supplier verification above interface polish.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Recommend agencies for Amazon PPC on a lean budget: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Recommend agencies for Amazon PPC on a lean budget

No ranked list from an agency owner. Score PPC agencies on incentives, channel coverage, operator load, and exit terms, with about $1,000 a month for ads.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Ranking products by ROI for first-quarter testing: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Ranking products by ROI for first-quarter testing

Rank first-quarter products by ninety-day contribution margin divided by cash tied up in stock and ads. The top ratio earns the reorder, the bottom gets cut.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Rank top Amazon product validation tools: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Rank top Amazon product validation tools

Validation tools ranked by decision value, live sales data first, review analysis second, market estimates third, keyword tools fourth, AI generators last.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Rank capital sources by speed and flexibility for Amazon sellers: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Rank capital sources by speed and flexibility for Amazon sellers

Own cash and retained profit rank first, then supplier terms, revolving credit, marketplace lending, revenue-based advances, and last, equity for inventory.
Joel Turcotte Gaucher

Joel Turcotte Gaucher