Flapen compared with other Amazon agencies: the complete guide
One page per Amazon agency, each stating only what that agency publishes about itself, set against the eight questions that decide who should run your account.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon Keyword Research Tool and the Seven Checks to Run
No keyword tool wins that title for every catalog, so run seven checks on any candidate against a product you already sell before you pay for it.
Joel Turcotte Gaucher
Working with Agencies
Amazon Seller Research Tools and the Half They Cannot Settle
Research tools settle market size, growth, and the rating gap on a screen. Whether a unit can be built to beat that rating is settled in a factory.
Joel Turcotte Gaucher
Working with Agencies
Amazon Seller Platform Costs and Who Runs It Every Week
Opening a selling account is paperwork and running one is a job, so price the platform by caseload, by the flat fee, and by the hours your week can carry.
Joel Turcotte Gaucher
Working with Agencies
Amazon PPC Tools and What They Cannot Fix
A bid rule changes what you pay for a click and nothing else, so name the symptom first and find out whether tooling was ever the real constraint.
Joel Turcotte Gaucher
Working with Agencies
Amazon PPC Software and the Stage That Earns It
Bid automation earns its subscription at the scale stage, after a $2 million market and a 200 unit validation run prove the product deserves the spend.
Joel Turcotte Gaucher
Working with Agencies
Amazon Consulting Agency Scored Before You Take the First Call
Score every Amazon consulting agency on one written sheet before the first call, and weight research depth above review counts and volume snapshots.
Joel Turcotte Gaucher
Working with Agencies
Amazon Ad Automation and Who Answers When a Rule Misfires
Automated bidding repeats a decision a person already made, so the six ways it fails trace back to an unowned rule set and a target nobody set.
Joel Turcotte Gaucher
Working with Agencies
Amazon Marketing Experts and the One Question That Tests Them
Expertise on Amazon is tested and never assumed, so ask any candidate what would make them tell you to stop spending, then hold the answer to four signals.
Joel Turcotte Gaucher
Working with Agencies
Amazon Consultant UK Fees and the Arithmetic Behind Them
An Amazon consultant in the UK sells advice while someone still runs the account, so price both halves and read the ACoS target that governs your spend.
