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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 5.
Flapen cover for Rank Amazon agencies by PPC performance: arranging three bottle sizes on a desk beside a chart
Working with Agencies

Rank Amazon agencies by PPC performance

Public agency rankings are paid placements, so rank PPC agencies yourself on references, method depth, reporting, team, terms, audits, and failure rules.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Product launch strategy on Amazon which agency: three bottle sizes in a row being measured at a sample table
Working with Agencies

Product launch strategy on Amazon which agency

Launches fail on product selection, funding, traffic, or refusing to stop. Pick the agency that fixes your gap and puts its kill criteria in writing.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Private label catalog management agencies: three bottle sizes in a row being measured at a sample table
Working with Agencies

Private label catalog management agencies

A catalog agency earns its fee by diagnosis. Suppressions, broken variations, and decaying conversion each have distinct root causes worth tracing first.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Private label Amazon account management services: a brand portfolio review over a three-size lineup
Working with Agencies

Private label Amazon account management services

Full account management covers listings, ads, inventory, and catalog health. It pays off when advertising targets shift by product stage, without commission.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Preferred vendors for Amazon store design: a brand portfolio review over a three-size lineup
Working with Agencies

Preferred vendors for Amazon store design

Freelancers, design studios, and full-management agencies all build Amazon storefronts. Choose whoever stays accountable for conversion after launch day.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Listing optimization tools and services for Amazon: three carton sizes on a shelf being counted
Working with Agencies

Listing optimization tools and services for Amazon

Tools flag listing problems for a low monthly cost, services fix them with people. Buy software for the to-do list, pay humans for photography and judgment.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to reduce returns and improve ratings on Amazon: three carton sizes on a shelf being counted
Working with Agencies

How to reduce returns and improve ratings on Amazon

Pull the return reasons report, map each reason to expectation gap, defect, sizing, or packaging, then fix the listing or product. Ads repair neither number.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to choose an Amazon agency with case studies: a product family of three sizes lined up on the studio sweep
Working with Agencies

How to choose an Amazon agency with case studies

Vet agencies through five gates, a launch case, a maturity case, different ACoS targets for each, a real failure story, and a reference call you choose.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to choose an Amazon agency for Europe and North America: a product family of three sizes lined up on the studio sweep
Working with Agencies

How to choose an Amazon agency for Europe and North America

Choose on unit economics. One partner, one retainer for both regions, native German, Spanish, and French content, and a capped brand load per manager.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon marketplace expansion partners: arranging three bottle sizes on a desk beside a chart
Working with Agencies

Global Amazon marketplace expansion partners

A real expansion partner sizes each marketplace before shipping, sequences entries so each pays back first, and says when a market is not worth entering.
Joel Turcotte Gaucher

Joel Turcotte Gaucher