An agency running off-channel traffic should set up Attribution as standard. If it does not offer it, two of the five traffic channels are probably missing.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency vs freelancer pros and cons
Hire a freelancer when you know the one broken thing. Hire an agency when you need diagnosis, coverage, and an accountable team at 1.4 brands per operator.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency transition timeline and risks
Plan six to eight weeks, two of overlap, two of audit, two to four of recovery. Watch for a stockout, lost campaign learning, and both teams changing things.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency red flags to watch out for
Ask for kill criteria first. An agency that cannot say when it would stop spend shows the other eight flags, from one ACoS target to 10 brands per manager.
Joel Turcotte Gaucher
Working with Agencies
Amazon account management contract pitfalls
Six clauses cost real money, minimum term, account access, ownership of work, auto-renewal, exit handover, and non-competes. Read all six before the pricing.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to flat retainer for Amazon PPC
Three alternatives, percentage of ad spend, percentage of revenue, and reduced base plus bonus. Only the bonus model works below $50,000 a month in profit.
Joel Turcotte Gaucher
Working with Agencies
Affordable Amazon advertising management
Under $1,000 a month in ad spend, run the ads yourself. Above it, pay a flat fee, never a percentage of spend, and fix conversion before you buy any management.
Joel Turcotte Gaucher
Working with Agencies
Affordable Amazon account management for startups
Full management runs about $800 a month, so put launch capital under $8,000 into inventory and validation first, and hire once the product is proven.
