Switch on a wrong diagnosis, not a bad quarter. Two quarters of vague explanations or unshipped initiatives is the signal. Fix scope or caseload first.
Joel Turcotte Gaucher
Working with Agencies
What to include in an Amazon PPC agency SLA
Put six things in the SLA, reporting contents, response time in hours, named people with caseload, an ACoS reset by stage, kill criteria, and the exit package.
Joel Turcotte Gaucher
Working with Agencies
What services needed for seasonal Amazon brands
Buy inventory forecasting, freight coordination, and pre-season ranking before ad management. A seasonal brand wins on decisions made four to six months out.
Joel Turcotte Gaucher
Working with Agencies
What products to use for Amazon keyword research
Helium 10 and Jungle Scout are fine for volume and competitor terms, but your own search term report is the best keyword source once you have sales.
Joel Turcotte Gaucher
Working with Agencies
What does a good Amazon account audit include
A real audit covers seven areas, from listing quality to return rate, ends in a scale, fix, or kill verdict per product, and names a number you did not know.
Joel Turcotte Gaucher
Working with Agencies
Termination clauses in Amazon management contracts
Insist on 30 days notice either side, no minimum term, no auto-renewal, and a named handover in the clause. Notice alone only says when access disappears.
Joel Turcotte Gaucher
Working with Agencies
Step-by-step Amazon listing setup for first timers
Nine steps in order, keyword research, title, primary image, secondary images, bullets, backend terms, description, A+ content, variations. Image before copy.
Joel Turcotte Gaucher
Working with Agencies
Signs your Amazon partner is underperforming
Behavior signs arrive before numbers. You find problems first, questions get reassurance instead of data, the named person changes, and nothing is ever killed.
Joel Turcotte Gaucher
Working with Agencies
Red flags your Amazon agency is underperforming
Watch five leading indicators, rising cost of customer acquisition at flat sales, growing paid share, repeated initiatives, no kill calls, and manager churn.
Joel Turcotte Gaucher
Working with Agencies
Red flags when choosing an Amazon marketing partner
Five flags end the conversation, a guarantee before an audit, a quote before analysis, percentage-of-spend pricing, no caseload number, and a login request.
