Alternatives to pay-for-performance Amazon management
Pick a flat fee over pay-for-performance below $50,000 a month in profit. Ask what happens to the agency when the right advice is to spend less.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to in-house Amazon marketing team
Choose among four alternatives to an in-house Amazon team. One hire covers one of five skills, so most brands land on one owner plus external execution.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to hiring a big Amazon consultancy
Weigh three alternatives to a big consultancy, operator agency, fractional operator, or DIY plus a free audit, and ask who implements before you buy.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to big network Amazon agencies
Compare network and independent agencies on handoffs and caseload, not size. Ask how many teams touch your account and who owns the seams between them.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to big-box Amazon agencies
Compare four alternatives to big-box agencies on one number, brands per account manager. Under five is attention, over eight is a checklist, whatever the logo.
Joel Turcotte Gaucher
Working with Agencies
Agencies with proven results in Amazon Europe
Demand European proof per country, in named quarters, with real VAT and EPR timelines. UK results prove the least, and Germany is the market to ask about.
Joel Turcotte Gaucher
Working with Agencies
Agencies that specialize in Amazon DSP creative
Judge DSP creative partners on iteration speed, not portfolio quality. Ask five questions, starting with whether a second variant can be tested in days.
Joel Turcotte Gaucher
Working with Agencies
Agencies for Amazon product launches
Hire a launch agency that validates before it scales. Phase 1 is 200 units and $5,000 to $10,000, and a full launch runs about seven months, not weeks.
Joel Turcotte Gaucher
Working with Agencies
Who handles global marketplace expansion Amazon
A full-service agency should own expansion, because entity registration, VAT, compliance, trademark per region, and freight all come before advertising.
Joel Turcotte Gaucher
Working with Agencies
Who handles Buy Box and pricing strategy
The agency monitors the Buy Box and recommends prices. You hold the floor and final approval, because pricing sets margin and margin decides everything else.
