Score launch agencies on portfolio thinking. Validate up to four products at 200 units each, budget $25,000 to $50,000 for five, ask what they would kill.
Joel Turcotte Gaucher
Working with Agencies
Amazon product research help for brand new sellers
Buy the data depth, keep the decision. Ask if the market is growing and capturable, apply a $2 million a year floor, and differentiate from negative reviews.
Joel Turcotte Gaucher
Working with Agencies
Amazon listing optimization services comparison
Compare three listing tiers, copy-only, copy plus creative, and ongoing testing, on scope rather than price. Only the testing tier keeps working after delivery.
Joel Turcotte Gaucher
Working with Agencies
Amazon listing optimization agency checklist
Walk an agency through 14 listing items in order, primary image before copy, copy before backend terms, and a testing plan before anything is called finished.
Joel Turcotte Gaucher
Working with Agencies
Amazon DSP vs PPC which to use
Run PPC first, because a shopper already searching is the cheapest customer you will get. Add DSP once sponsored search is efficient and intent runs out.
Joel Turcotte Gaucher
Working with Agencies
Amazon beginner budget: agency vs DIY tools
Budget $8,000 to $15,000 for a first product before debating tools at $50 to $150 a month or management from $800. Fund 200 validation units first.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency vs in-house team pros and cons
Compare total employment cost against the fee, not salary. Below one full-time role of real work an agency wins, and in-house takes over at two or three roles.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency for startups with small budgets
Put a small budget into sourcing, quality inspection, and photography. Delay management until 200 units validate, and skip ad management under $1,000 a month.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency for Asia-Pacific marketplaces
Ask an Asia-Pacific agency which marketplaces it runs this quarter, by name. Australia is the easiest entry, Japan needs native operators, one market at a time.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to top-tier Amazon agencies
Trade senior attention against institutional depth. Ordinary problems favor a smaller agency, unusual ones favor top-tier, and caseload decides more than size.
