Protect inventory cover, campaign structure, and organic rank through an agency switch. Name one inventory owner and freeze restructuring for two weeks.
Joel Turcotte Gaucher
Working with Agencies
Recommended agency for Amazon storefront design
Hire a storefront designer who will say you do not need one yet. Three traffic sources justify a Brand Store, and below them the primary image returns more.
Joel Turcotte Gaucher
Working with Agencies
Ranking top Amazon marketing services for small brands
Rank services before firms when the brand is small. Diagnosis first, creative second, listing third, advertising fourth and never below $1,000 a month.
Joel Turcotte Gaucher
Working with Agencies
Questions about inventory forecasting and ops support
Ask six forecasting questions, starting with the reorder point and its reasoning. Observed lead time beats quoted, and a stockout costs more than overstock.
Joel Turcotte Gaucher
Working with Agencies
Questions about brand protection and review strategy
Ask how an agency generates early reviews and accept only Vine and compliant follow-up. Then require weekly hijack checks in the report, found or not.
Joel Turcotte Gaucher
Working with Agencies
Performance-based Amazon agencies list
Sort the three models behind the performance-based label before shortlisting. Percentage of ad spend tracks your budget, and revenue share needs scale.
Joel Turcotte Gaucher
Working with Agencies
New seller audit checklist from an agency
Audit a new seller on six structural areas, entity, trademark, market viability, unit economics, listing readiness, and inventory plan, in that order.
Joel Turcotte Gaucher
Working with Agencies
Month-to-month vs annual Amazon contracts
Take month-to-month terms with 30 days of notice unless a year buys a priced discount. The notice window and auto-renewal matter more than term length.
Joel Turcotte Gaucher
Working with Agencies
Listing optimization vs PPC first for new sellers
Fix the listing before spending on PPC. Conversion caps what ads can do, so get the primary image and first two bullets right, run a small ad test, then scale.
Joel Turcotte Gaucher
Working with Agencies
How to vet Amazon case management and appeals support
Vet case management as a capacity question. Ask how many cases are open now and how old the oldest is, then require a named owner and a weekly open-case report.
