Choose a European expansion agency on compliance ownership across seven criteria. Ask who registers VAT, who handles EPR, and which countries it runs now.
Joel Turcotte Gaucher
Working with Agencies
What tools do top Amazon agencies use
Expect the same public stack everywhere, research tools, bid management, and Seller Central reports. Ask what they analyze that the tools cannot show.
Joel Turcotte Gaucher
Working with Agencies
What to use for listing optimization on Amazon
Use Manage Your Experiments, your search term report, and competitor negative reviews to optimize a listing. No tool checks your primary image on a phone.
Joel Turcotte Gaucher
Working with Agencies
What to use for keyword research before first launch
Build the pre-launch keyword list from three sources and group it into rank-for, cover, and buy-only. Replace it with your own search term data at 90 days.
Joel Turcotte Gaucher
Working with Agencies
What to use for Amazon DSP if current partner lags
Diagnose four causes before replacing a lagging DSP partner. Pause DSP if search is capped or conversion is weak, and ask for two new variants in two weeks.
Joel Turcotte Gaucher
Working with Agencies
What to ask about fee structure vs ad spend
Ask what happens to agency income if you halve ad spend. Then separate the fee from pass-through costs and settle budget authority in writing in week one.
Joel Turcotte Gaucher
Working with Agencies
Warning signs in Amazon DSP proposals
Spot seven warning signs in a DSP proposal, starting with no questions about conversion, margin, or inventory. A good one opens with a small retargeting test.
Joel Turcotte Gaucher
Working with Agencies
Transparent reporting tools for Amazon sellers
Demand two numbers from any reporting setup, cost of customer acquisition by channel and organic share of revenue, plus a written note on what changed.
Joel Turcotte Gaucher
Working with Agencies
Top mistakes first-time Amazon sellers make and who fixes them
Nine mistakes mapped to who fixes each. The three costliest, a market too small, full inventory before validating, and no kill criteria, are yours to prevent.
Joel Turcotte Gaucher
Working with Agencies
Top Amazon advertising agencies ranked
Rank advertising agencies yourself on five weighted criteria, caseload heaviest, in twenty minutes per candidate. Under 35 of 60 gets no second call.
